Resume - Jonathan Sroka
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Resume - Jonathan Sroka

JONATHAN E. SROKA, MBA
150 E 27TH ST., APARTMENT 4F, NY, NY ? JONATHAN.SROKA@GMAIL.COM ?------------
SUMMARY
Entrepreneurial sales and business development leader with 10+ years of success in direct sales and leading sales team within marketing SaaS start-ups. Motivated sales professional delivering AI and data driven solutions optimizing Omni-Channel marketing, personalization and CX among retail, CPG, media, and technology markets. Achieved revenue growth 85% and successfully increased new accounts by more than double at RevTrax. Additionally, increased by 21-times at SAILTHRU, attaining a 6 million dollar run rate.
EXPERIENCE
ROKT, NEW YORK, NY NOV 2017 – JUNE 2018
Vice President Business Development
• Responsible for managing new partners in the US as part of the global partner team for an Australian Customer Experience and marketing in the transaction moment SaaS company.
• Targeted over 250 marketing and tech executives in retail, travel and hospitality, and other industries.
• Organized and executed strategic outreach campaigns targeting over 75 potential partners.

CXENSE, NEW YORK, NY DEC 2016 – JUNE 2017
Senior Sales Executive
• Responsible for managing new business in the Southwest as part of the US retail expansion team for a Norwegian Customer Experience personalization SaaS company.
• Targeted over 500 marketing and tech executives in retail, media, and other industries.
• Organized and executed strategic outreach campaigns targeting over 200 potential clients.

EXPOSEBOX, NEW YORK, NY DEC 2015 – JUNE 2016
Consulting as Vice President Sales and Business Development
• First to explore U.S. sales potential for Israeli ecommerce personalization SaaS start-up.
• Rebranded the company, developed supporting web and field marketing content, created a target list of over 750 Retail and CPG industry executives, conducted strategic outreach campaigns, and engaged over 30 prospects.

DYNAMIC YIELD, NEW YORK, NY JAN 2015 – OCT 2015
Vice President Sales
• Managed a team of three sales executives in the Eastern and TOLA regions and carried a quota for a personalization and recommendation SaaS platform start-up.
• Successfully closed business with The New Republic, Food52, Time Inc., and CNN.

CROWDTWIST, NEW YORK, NY MAR 2014 – JAN 2015
Sales Director
• Sold omni-channel loyalty SaaS start-up’s effort to expand sales to enterprise CPG and retail brands.
• Completed fastest and only new business closing in the third quarter with Colorescience.

REVTRAX, NEW YORK, NY MAY 2012 – JAN 2014
Vice President Business Development and Partnerships
• First executive hire to manage sales and partnerships at an omni-channel promotions platform that drives, and measures online-to-offline sales using cross-channel digital coupons and offers.
• More than doubled bookings and increased recognized revenue by 85% in 2013 through relationships with Starbucks, Staples, Hallmark, Kimberly Clark, Ascena, Roll Global, and Novartis.
• Grew sales team from two to five people. Created and implemented strategic sales training, developed sales operating procedures, and improved performance to make the team independent.
• Developed key strategic reseller agreements with partners including COX Enterprises, Commission Junction, and Maxpoint.

SAILTHRU, NEW YORK, NY AUG 2010 – MAY 2012
Vice President Business Development and Marketing
• Helped secure seed round financing. First sales and marketing hire for a Customer Experience personalized Saas solution for email and digital.
• Developed a customer pipeline, managed sale operations leading to 80 additional clients: Newsweek, S------------, OpenSky, SB Nation, BET), and increasing revenues by $3.5 million.
• Grew and managed the sales team to achieve a total of over 140 logos and $5.7 million in sales
• Created a sales and marketing plan, product and field marketing, and contract and pricing strategies to drive growth and support the company’s first capital raise.

SATMETRIX, NEW YORK, NY AUG 2008 – JAN 2009
Account Executive
• Developed pipeline for a customer experience solution platform that integrates SaaS program management and strategic consulting to improve loyalty.
• Sold customer experience programs to COO’s, Vice Presidents of Marketing, and Directors of Marketing Research in Fortune 1000 companies in the Eastern half of the U.S.
• Innovated sales strategy, sales presentations, field marketing, and RFP responses.

THE CRO, LLC (CORPORATE RESPONSIBILITY OFFICER), EDISON, NJ AUG 2006 – APR 2008
Director of Membership Development
• Sold executive memberships, conference sponsorships, online and print advertising, and packaged offerings to C-Level executives of environmental, corporate social responsibility, and legal compliance professionals across all industries in the U.S.
• Created revenues of over $400,000 with over 100 companies including GE, Ecolab, and PepsiCo.
• Crafted and executed the marketing and sales strategy to shape the media mix, market segmentation, sales collateral, and member program resulting in sales and membership growth.

LRN, LOS ANGELES, CA JAN 2004 – AUG 2005
Sales Executive
• Sold corporate ethics and legal compliance programs to Chief Legal Officers, General Counsels, and VP’s of Human Resources in Fortune 1000 companies in the Western half of the U.S.

AMR RESEARCH, BOSTON, MA MAR 2001 – DEC 2003
Account Manager/Research Analyst
• Managed relationships and co-managed $2 million in sales for over 40 software companies while providing primary software market analysis on Supply Chain Execution vendors.

HAY GROUP/ MCBER AND COMPANY, BOSTON, MA SEP 1998 – SEP 2000
Technical Associate
• Managed projects from concept formation through completion for a global management consulting firm that works with leaders to be more effective and motivate them to perform at their best.
EDUCATION
COLUMBIA BUSINESS SCHOOL, NEW YORK, NY MAY 2008
MBA, EMPHASIS: MARKETING AND ENTREPRENEURIAL STUDIES
COLLEGE OF THE HOLY CROSS, WORCESTER, MA MAY 1998
BACHELORS OF ARTS, MAJOR: THEATRICAL ARTS