Resume for Chengcheng Fan
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Resume for Chengcheng Fan

Chengcheng Fan

OBJECTIVE
Solve complex business problems by converting raw data into meaningful and actionable business insights. Contribute creative ideas with the ability to discover hidden customer insights by using a combination of quantitative and qualitative analysis techniques.

EDUCATION BACKGROUND
University of Connecticut School of Business Stamford, CT
Master of Business Analytics and Project Management Anticipated Graduation 12/2018
? Coursework: Predictive Modeling; Statistics in Business Analytics; Survival Analysis; Data Mining and Business Intelligence; Business Decision Modeling
? Projects: Analysis of Hysterectomy Surgery Cost; Shanghai License Plate Auction Price Analysis and Forecasting
Undergraduate Nankai University Tianjin, China
Bachelor of Management, GPA: 3.6/4.00 2013-2017
? Coursework: Corporate Finance; Investment; Portfolio Management in Corporate Stocks; Business Statistics

WORK EXPERIENCE

Nestle GCR, Beijing, China
Intern � Corporate Marketing Department May 2018 � Aug 2018
? Monitored food & beverage industry trends via Global Market Research sites such as Mintel and Euromonitor;
? Cooperated with Alibaba Innovation Center to conduct product tests and target customer analysis;
? Incubated new product with R&D department based on the strategic insights and marketing researches;
? Optimized distribution channel plans and executed promotion activities through Alibaba backstage transaction data analysis.

Dentsu Aegis, Beijing, China
Intern � Marketing Department Feb 2017 � May 2017
? Monitored operation status of customer websites and optimize web links as well as web content;
? Formulated quarterly marketing strategy and search engine optimization scheme through data analysis;
? Analyzed target keyword rankings in Google, Baidu and other large search engine and provided optimization scheme to meet clients� requirements.

PingAn Trust Co., Ltd, Tianjin, China
Intern � Finance Department Jun 2016 � Aug 2016
? Analyzed clients� investment intention and created suitable investment portfolio;
? Observed Chinese domestic stocks and equities to predict future growth trends;

LEADERSHIP EXPERIENCE
AIESEC IN NKU ( The world�s largest global non-profit youth-run organization. ------------/ )
Vice President of Marketing and Communication Department 2015 - 2016
? Managed and administrated the publicity AIESEC in Nankai campus through social media platform and expanded over 5000 followers in one year;
? Designed and held both online and offline marketing activities, such as Tianjin Elite Youth Forum and Public Welfare Program Competition with over 200 participants

TECHNICAL SKILLS
� SPSS, EViews, JMP, SAS, SQL Language, R Language, Hadoop and Hive Language
� Google Applications
� Microsoft Office Suite