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Bar?s? Selcen
San Francisco, California, United States | ------------ ------------ | ------------ ------------/in/barisselcen
Education
Master of International Business (MIB)
HULT INTERNATIONAL BUSINESS SCHOOL�San Francisco, United States
� Awarded the Future Leader Partial Scholarship
� Global Student Ambassador
� Hult Photography Club CamFam, Founder & President
� Photographer in Marketing Team Bachelor in Business Administrations KOC? UNIVERSITY�Istanbul, Turkey
� Awarded the Dean�s Honor Roll award for 2 executive years ?
Exchange Student in Business Administrations
BI NORWEGIAN BUSINESS SCHOOL �Oslo, Norway
Professional Experience
EXPRESS DANCE STORE�Istanbul, Turkey
Expected September 2019
June 2018
December 2017
2018 � 2018
Digital Marketing Expert. Held responsible for reorganizing a Word Press made website of Express Dance Store by creating SEO-friendly content, organizing pages and optimizing pages for SEO to get higher rankings on search engine results page. Initiated Google Analytics campaign to track site traffic and collect enough data to plan a Google Adwords campaign.
� Increased daily traffic to minimum 25 visits from a daily average of 2 in two weeks by adding content with high- relevancy and related keywords to low-performing pages. Site traffic increased by 104% in 2 two weeks.
� Reached more than 7.000 daily impressions and 50 daily visitors with Google Adwords Campaign.
� Facilitated store sales between April and June. Express Dance Store reached 950 Euros of net sales by spending
no more than 100 euros for Digital Marketing campaign.
CLICKTELLER�Istanbul, Turkey 2018 � 2018
Digital Marketing Expert. Managed Search Engine Marketing campaigns of Clickteller as an assistant. Performed SEO and App Store optimization tasks under supervision.
� Managed Google Adwords campaigns for more than 10 clients. Prepared weekly reports and presentations about campaigns tracking for all these clients and represent Clickteller in meetings.
� Optimized more than 150 keywords per client and achieved %95 content relevancy match in SEO analysis.
� Managed both high budget and low budget campaigns and maintained top three ad ranking positions for those
clients.
� Analyzed SEO levels for clients by editing keywords, website content and backlink strategies.
Additional Information
Languages: English (fluent), Turkish (native), French (intermediate), German (beginner)
Affiliations: Koc? University Dance Club
Certificates: 1st Place in Business Strategy Game by McGraw Hill Education, Google Adwords Fundamentals Certification, Google Adwords Video Certification, Google Adwords Search Certification
Technologies: MS Office specifically MS Excel (advanced), Photography, Google Marketing Tools specifically Google Adwords and Google Analytics (advanced), Search Engine Optimization Tools (advanced), Google Docs and Google Sheets (advanced), Social Media Platforms (advanced), Blog Writing, Java (beginner)