Resume, Catherine Schutte
CATHERINE A. SCHUTTE
115 Woodlawn Avenue
Dix Hills, NY
Cell Phone: ------------
Resourceful leader adept at developing and implementing revenue-generating digital, social and traditional marketing initiatives to broaden product exposure and achieve sales goals. Superior understanding of consumer needs and strong ability to effectively translate strategies into successful marketing communications. Strong writing, editing, communication, negotiation and interpersonal skills.
SMM Advertising, Smithtown, NY
March 2016 to January 2019
•Planned, managed and placed media for successful digital/social/traditional advertising campaigns and analyzed tracking reports to determine ROI.
•Managed creative trafficking and coordinated ad campaign production with the design team.
•Created content for various marketing campaigns and blogs across marketing channels.
•Managed campaign budgets for clients, negotiating costs for advertising and social media campaigns within the budget allocated to each campaign.
•Generated promotional ideas and analyzed promotional plans and tests.
•Developed and managed social media strategies for client accounts on various platforms and managed content for weekly and monthly social media calendars.
•Managed several client social media accounts daily, engaging with followers and responding to inquiries.
•Met with clients onsite to advise on brand-building and ideas to enhance media presence.
•Monitored digital trends to stay current with the changing marketing landscape.
Vitamin World, Inc. (NBTY, Inc.), Holbrook, NY
January 2000 to July 2014
•Managed and created marketing and advertising campaigns from inception to deployment, while coordinating messaging with sales teams and assessing data to measure success rates.
•Organized and managed publicity and event marketing for national retail store chain.
•Directed marketing campaigns to support rebranding effort and the launch of new products.
•Designed and edited print materials to support marketing and advertising campaigns, targeting a broad range of sales territories across the United States and U.S. territories.
•Liaised regularly with agency and ebusiness team to ensure effective delivery of campaign in digital and web environments.
•Managed and created web and print content.
•Leveraged social media outlets to reinforce marketing messaging and to engage a broader and younger demographic of potential clients.
•Planned and coordinated monthly strategy for social media platforms.
•Developed and managed email campaigns targeting prospects and existing customers.
•Created and implemented bilingual advertising campaigns for national and international interests.
•Developed and reviewed weekly project status reports with management and creative team.
•Strategized monthly with management and the field to outline and provide status on key initiatives.
Computer Associates International, Inc., Islandia, NY
June 1995 – December 1999
Client Service Coordinator/Collector
•Communicated customer needs to field sales representatives and executive management.
•Assisted in conversion process after acquisition of a major computer company.
•Interfaced daily with Fortune 500 companies.
New York Islanders, Uniondale, NY
September 1985 – July 1993
Assistant Publicity Director
•Acted as main liaison between team management and local and national media.
•Designed, edited wrote and originated concepts for newsletters, press releases, media guides, game notes and press kits.
•Organized press conferences and community events.
•Directed game-day preparation and staff.
•Created and implemented award-winning promotional campaigns.
B.A. – Pennsylvania State University
Major: English Minor: Business
Microsoft Word, Excel, PowerPoint, Outlook, Google Analytics, Google Docs,
Hootsuite, Agorapulse, Clients & Profits
marketing, advertising, communications, publicity, social media, media buying, media strategy