no image
Location: Dallas, TX, USA
School: University of Texas at Dallas
Major: Business Analytics


Yu-Ti Shih
------------| ------------| ------------/in/yuti-shih | ------------
The University of Texas at Dallas January 2018 – December 2019
M.S., Business Analytics GPA 3.63/4.00
Tamkang University, Taipei, Taiwan September 2011 – June 2015
Bachelor, Information Management, Minor in Economics GPA 3.00/4.00
Technical Skills & Certificates
• Google Analytics Individual Qualification (2018) – Certification ID: 20650489
• Google AdWords Fundamentals (2018) – Certification ID: 23191695
• Coding Language: Javascript, C++, Python, SQL, R, SAS
• Other Tools: Excel, Word, PowerPoint, Tableau
Work Experience
Shinkong Mitsukoshi Department Store Tainan, Taiwan
Marketing Assistant July 2017 – December 2017
• Administered import and export events of over 200 kinds of products
• Managed bill settlement and over 50 reservations per day for customers
• Solved transaction problems and offered personal consults when customers required
JW Construction Co. Tainan, Taiwan
Business Analyst Intern January 2017 – July 2017
• Provided clearly documentation including business requirement and processes to ensure traceability for solution design and strategy operation
• Achieved better communication with clients by visualizing income/outcome report
• Contributes to business case and statement of requirements and assists in developing business cases
Bai Shun Construction Co. Ltd Tainan, Taiwan
Data Analyst Intern July 2016 – January 2017
• Applied SQL and Excel to construct and maintain data base by collecting data from internal and external sources
• Analyzed operational issues for finding best solution based on data collected to make recommendations
• Performed analysis report on the depreciation of financial and personal properties for company
Academic Project
Web Analytic, UT Dallas August 2018 – January 2019
• Collaborated with Chase Oaks Church to promote the English Class and Fellowship Events by running on Facebook Ads and Google AdWords to attract more participants
• Utilized web marketing: SEO, tracking and analyzing website traffic, and PPC to improve events’ exposure
• Conducted email campaigns and analyzed the reports from website’s report by using Google Analytics
Predictive Analytics for Wendy’s Burger, UT Dallas July 2018 – September 2018
• Researched and evaluated the dataset from Wendy’s Burger in 2017 – 2018 by programming of SAS
• Applied Cluster Analysis, MBA and Price Sensitivity Analysis to predict future revenue by 11% increase of Wendy’s Burger in 2019
• Offered upgraded rewards programs and marketing recommendations for Wendy’s Burger
Activities & Competition
The 2nd Place, JSOM Friday Toastmasters Evaluation Competition March 2019
Final Round, JSOM SCLC Case Competition collaborated with School of Rock, UT Dallas September 2018
Officer Trainee, JSOM Friday Toastmasters September 2018 – Present
Vice President, Tamkang Volunteering Association, Taipei, Taiwan September 2014 – October 2015

Google Analytics, Aggole AdWords, SEO, marketing analysis