Resume
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Resume

MANUELA USCHER- I am a relationship focused Journalism and PR student at the University of Florida passionate about aspects within the fashion and beauty industry. I have been recognized for serving as an organizational leader on behalf of team-forming systems, timelines and goals.

University of Florida
Gainesville, FL / 2018-2022
Major: Public Relations
Minor: Marketing
GPA: 3.76


EXPERIENCE
The Brand Girls January 2019 - March 2019
Professionally Certified
Successfully completed 20+ hours of professional branding and career development.
Coursework included: personal pitching, professional networking and empowering females through strategic calls.


Rowdy Magazine January 2019 - Present
Marketing Team
Creates a summer campaign on Instagram to reflect the magazines values and identity through graphic design and content development.
Research, reach out, and collaboratively strategize with a team member to find potential sponsors for the magazine.
Investigates current beauty, health, and lifestyle trends to adequately display them in the issues and Launch party .and to help grow the social and general audience.

Delta Delta Delta Sorority September 2018- Present
PR Team Member
Execute creative content development, including editing 4+ photos and captions weekly for the purpose of maximizing online engagement.
Manage and implement 10 photos weekly via organization social media platforms, including: Instagram, Twitter, Facebook, Tumblr, and official website, reaching a combined following of 10k.
Collaboratively strategize and create supporting content with 5 team members of the yearly digital recruitment campaign launch.
Research, interview, and create member highlights, noting achievements and involvement, for use within the digital recruitment campaign.

Identity Media PR Agency March 2019- Present
Intern
Creates social media posts and focuses on creative content development based on events and client needs to increase brand growth.
Manages monthly article clippings with the purpose of creating calendar listings and getting brand analytics to the media.
Review and produce press releases, pitches, and media alerts for the agency and clients in order to increase publicity and maximize brand engagement.
Learns from professionals in the public relations field on the best practices to improve industry knowledge and strategy.
-Social Media Management
-Client + Vendor Relations
-Strategic Branding
-Creative Content Development
-Event Planning
-Digital Analytics/SEO