Davis, California 95618 •xxx-xxx-xxxx • xxx-xxx-xxxx • xxx-xxx-xxxx/in/fangzhou-gigi-guo-8b3b69135/
Digital Marketing Coordinator Profile
Dynamic and motivated individual with hands-on experience in digital marketing. Able to track campaign progress, develop digital marketing materials, source images and artwork, collate content, update online assets, streamline digital marketing production, and manage general digital marketing activities. Articulate and refined communicator with native command over Chinese and fluency in English.
Areas of Expertise
Bachelor of Arts in Communication | University of California, Davis, CA, 2018
Bachelor of Arts in Economics | University of California, Davis, CA, 2018
Digital Footprints from Latin America and the Caribbean --- Presented at the Sixth Ministerial Conference on Information Society in Latin America and the Caribbean, Rochester, NY: Social Science Research Network. May 2, 2018
MS Office Applications, G-suite, Basic Python, C, R
DEURO.IO, Davis, CA, 2018
Designed and developed engaging marketing content for online properties, including official WeChat, Weibo, LinkedIn, Twitter, Facebook accounts, and official website as well as drafted media releases for recent activities to strengthen position in the marketplace. Managed official social media accounts to raise awareness and grab the attention of potential target market. Established and sustained strong media relations for the company’s effective exposure.
SACRAMENTO KINGS, Sacramento, CA, 2018
Enabled achievement of digital marketing goals by delivering unique and compelling content for the organization’s online properties. Evaluated performance results and recommended corrective strategies for the organization’s growth and to increase engagement scores. Steered social network accounts and digital platforms using Mandarin.
• Recognized for receiving digital innovative team award across 30 teams in National Basketball Association.
• Attained more than one million views and 1,000+ reviews for a Chinese skit video across three different platforms.
• Captured more than 1.2 million views for producing players Mid-Autumn Festival greeting video.
• Acknowledged for earning over 700,000 views for Marvin Bagley special Chinese shoutout video.
• Credited for securing Top 3 and Top 7 most-viewed NBA Chinese account during 2018 off-season and 2018 regular season respectively.
UC DAVIS COMMUNICATION DEPARTMENT, Davis, CA, 2017-2018
Digital Communication Researcher
Administered all functions associated with Twitter web-scraping for Latin American cybersecurity hashtags. Delivered active functional support by closely monitoring semantic changes in the language used to match topics for the United Nations.
• Analyzed Top 10 cybersecurity hashtags on Twitter
• Generalized the semantic index curve for the 12-month period
• Publication Digital Footprints from Latin America and the Caribbean
• The research result was presented at the Sixth UN Ministerial Conference on Information Society in Latin America and the Caribbean.
Student Organization Fair Director, UC Davis Picnic Day, Davis, CA, 2017-2018
Campus Representative, Student Medicover, Davis, CA, 2017-2018
Commencement Assistant, UC Davis Bookstore, Davis, CA, 2016-2017
Chair Assistant Director, University of California, Davis, CA, 2016-2017
Founder, On the Way Travel Route Customization Program, Davis, CA, 2014-2015
Digital Marketing Management, Research & Analysis, Digital Strategy Development