Resume
no image
Location: New York, New York, USA
University: Baruch College
Major: Marketing

Resume

Cindy Chau
xxx-xxx-xxxx | xxx-xxx-xxxx | xxx-xxx-xxxx/in/cindy-chau456 |
EDUCATION

Baruch College/ City University of New York New York, NY
Bachelor of Business Administration in Marketing Class of 2021
Minor in Corporate Communications GPA: 3.52/4.0

EXPERIENCE

Ads With Purpose New York, NY
Digital Marketing Intern January 2019- April 2019
• Constructed weekly comparative analysis on clients’ closest competitors in their respective industries as well as identifying new trends and insights aimed at optimizing performance
• Developed promotional and advertising campaigns targeted to e-commerce dropshippers and online entrepreneurs through Facebook, Instagram, LinkedIn and relevant Reddit forums, led to 20% increase in new clients.
• Created and designed email campaigns for apparel merchandise through Constant Contact and Mailchimp in order to increase revenue growth, brand loyalty, and brand awareness with an open-rate of 12.12%.
Depop New York, NY
Self Employed May 2017-January 2019
• Operated an online vintage resale shop, ranked top 30% seller worldwide and is officially “Depop Famous” on 2017
• Photographed and designed marketing materials for new products, frequently featured on the explore page, leading to an increase in sales and clients
• Demonstrated excellent customer service by quickly answering questions, resolving disputes, providing further details about items and shipping through reliable domestic carriers such as USPS, Fedex, and UPS, garnering a 100% positive feedback rating
Nature Republic New York, NY
Sales Associate September 2017- February 2019
• Enhanced customer’s experience by understanding their needs and preferences and make relevant suggestions in a high traffic environment
• Maintained knowledge of current store catalog and upcoming beauty trends to help increase sale volume of various products
• Provided training for new staff members on product knowledge and monitor point-of-sale transactions to ensure quality customer service practices
Chinatown Partnership LDC New York, NY
Marketing Intern July 2016- August 2016
• Recruited over 50 prospective Chinatown businesses for the “Promotions for your Neighbors” campaign through one on one outreach using surveys
• Promoted the campaign through social media platforms such as Instagram and Twitter, and local community events
• Compiled a weekly progress report of responses from businesses with the use of spreadsheets, and managed a team of 10 by creating agendas and supplying materials

EXTRACURRICULAR ACTIVITIES

Encounters Magazine Baruch College
Social Media Marketing Manager December 2018- June 2019
• Produce promotional videos of events, garnering an average of 233 views on Instagram per video, as well as increase social media engagement through weekly posts on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Collaborate with marketing and graphics team to execute promotional initiatives associated with brand campaign and brand consistency
• Administrate and strategize the creation of high quality, original content for targeting audience on a regular publishing schedule, leading to a 6.2% increase in followers on Instagram

Marketers of Baruch Baruch College
Creative Committee Member February 2019- May 2019
• Collaborate with content team to design and promote graphic flyers for professional networking events, business cards, and weekly newsletter.

SKILLS & INTERESTS

• Computer: Microsoft Office (Word, Excel, PowerPoint)
• Social Media Marketing: Facebook, Instagram, Snapchat, Twitter, Hootsuite,
• Language: Conversational in Chinese (Mandarin and Fujianese)
• Interests: Fencing, Skincare, and Photography

digital marketing, social media marketing, beauty, trends, Instagram, skincare, email campaign