Resume
Daniel Frater
D------------ | ------------
Skills
I have both in-house and agency marketing experience for international businesses such as Globus
Group, Sony, Emirates and GSK. I’m an extremely passionate and enthusiastic marketer, who is
looking to utilize my understanding of consumer patterns. I possess a strong understanding of
marketing and digital technology and how it impacts society. I always set and achieve goals, so I am
sure I will rise to the challenge of settling into a new role and hit the ground running.
Experience
January 2018 - January 2019
Synergy Settlement Services , Orlando, FL - Marketing Manager
My role oversaw the implementation of all external and internal marketing strategies, marketing
communications, public relations activities and overlook the development and implementation of
materials in the area of marketing, communications and public relations.
? Fully implement approved marketing plans for Synergy.
? Monitor and adhere to approved marketing budgets for Synergy & Pooled Trust Services
which was over $700,000.
? Coordinate updating the detailed written plans and budgets for the
marketing/communications/ public relations program and its activities, monitor progress,
ensure adherence and evaluate the performance of efforts.
? Report performance at the first meeting following the conclusion of the quarter.
? Coordinate and measure the success of the company’s marketing, communications, public
relations activities and materials including public speaking, publications, electronic media,
client acquisition, and or other mediums through CRM.
? Ensure articulation of the company’s desired market image and position.
? Coordinate the design, production and distribution of all the company’s marketing
materials subject to the Board’s approval.
? Coordinate and execute electronic and social media efforts.
? Serve as the company’s representative to national, state & local trial lawyer associations.
? Coordinate the appearance of all print and electronic marketing materials, such as
letterheads, use of a logo, brochures, tag lines, and design specifications.
? Coordinate target marketing projects and special events, such as Synergy CLE Seminars.
? Facilitate an efficient and effective marketing, advertising and promotional planning
process for all activities the Company engages in.
? Manage and maintain the CRM system with the Sales Team, ensuring protocols are created
to promote effective use of the system with metrics to measure the effectiveness of
marketing activities.
? Create pre and post exhibiting planning meetings to ensure proper budgeting of time,
resources and personnel for marketing events.
? Manage individual sponsorship opportunities in accordance with the approved budget.
2
March 2016 - April 2017
Globus Group , Manchester, UK - Marketing Executive
Working within the Globus Group marketing team, this role drives the marketing plans and
activity to support Alpha Solway (a company within the Globus Group) in acquiring new
business and growing existing business. It was a very traditional marketing role, helping
establish Alpha Solway as the ‘go-to’ authority in its field. I was brought into completely
rebrand Alpha Solway and assist with the introduction of new product ranges to the sales
team. I had authority over many of the products and how we would develop them to the
market.
? Take lead with the official re-brand of Alpha Solway.
? Increase Alpha Solway’s social media presence.
? Design and control the new company website.
? Develop tactical marketing and communications plans that directly supports the Alpha
Solway business plan.
? Establish and coordinate marketing campaigns that drive lead generation and Conversion.
? Ongoing development of the brand, sales collateral, client case studies, educational
content.
? Manage the distribution of product launch material to sales teams and key contacts.
? Events – Arrange and coordinate Alpha Solway presence at events.
? Manage the marketing elements of product packaging.
? Day-to-day management of Alpha Solway’s social media presence.
? Work with Web Developer and Graphic Designers to design and maintain the website.
? Database management – manage and maintain an Alpha Solway marketing database.
? Responsible for ensuring that expenditure is within the agreed budget.
July 2014 - January 2016
Join The Dots , Manchester, UK - Community Manager
Managing digital accounts and global communities for clients such as Emirates, Sony and GSK. In
addition to liaising with those clients on a daily basis advising on strategic and creative initiatives.
? Understanding UK & International consumers and the ecosystems of the client brands.
? Sending out thousands of emails to different segmented groups of people on a daily basis.
? Managing online communities and scripting all online content.
? Conducting Qualitative and Quantitative market research.
? Creating engaging and powerful content for different audiences all over the world.
? Target members and research social trends in the news/internet and implement them to
? create engaging content.
Education
September 2010 - July 2013
Manchester Metropolitan University, Manchester,UK - BA (Hons) in Sociology.
I was Co-founder and President of the Sociology-Criminology and Media representation Society at
Manchester Metropolitan University and an ambassador for the University.
Daniel Frater
D------------ | ------------
Skills
I have both in-house and agency marketing experience for international businesses such as Globus
Group, Sony, Emirates and GSK. I’m an extremely passionate and enthusiastic marketer, who is
looking to utilize my understanding of consumer patterns. I possess a strong understanding of
marketing and digital technology and how it impacts society. I always set and achieve goals, so I am
sure I will rise to the challenge of settling into a new role and hit the ground running.
Experience
January 2018 - January 2019
Synergy Settlement Services , Orlando, FL - Marketing Manager
My role oversaw the implementation of all external and internal marketing strategies, marketing
communications, public relations activities and overlook the development and implementation of
materials in the area of marketing, communications and public relations.
? Fully implement approved marketing plans for Synergy.
? Monitor and adhere to approved marketing budgets for Synergy & Pooled Trust Services
which was over $700,000.
? Coordinate updating the detailed written plans and budgets for the
marketing/communications/ public relations program and its activities, monitor progress,
ensure adherence and evaluate the performance of efforts.
? Report performance at the first meeting following the conclusion of the quarter.
? Coordinate and measure the success of the company’s marketing, communications, public
relations activities and materials including public speaking, publications, electronic media,
client acquisition, and or other mediums through CRM.
? Ensure articulation of the company’s desired market image and position.
? Coordinate the design, production and distribution of all the company’s marketing
materials subject to the Board’s approval.
? Coordinate and execute electronic and social media efforts.
? Serve as the company’s representative to national, state & local trial lawyer associations.
? Coordinate the appearance of all print and electronic marketing materials, such as
letterheads, use of a logo, brochures, tag lines, and design specifications.
? Coordinate target marketing projects and special events, such as Synergy CLE Seminars.
? Facilitate an efficient and effective marketing, advertising and promotional planning
process for all activities the Company engages in.
? Manage and maintain the CRM system with the Sales Team, ensuring protocols are created
to promote effective use of the system with metrics to measure the effectiveness of
marketing activities.
? Create pre and post exhibiting planning meetings to ensure proper budgeting of time,
resources and personnel for marketing events.
? Manage individual sponsorship opportunities in accordance with the approved budget.
2
March 2016 - April 2017
Globus Group , Manchester, UK - Marketing Executive
Working within the Globus Group marketing team, this role drives the marketing plans and
activity to support Alpha Solway (a company within the Globus Group) in acquiring new
business and growing existing business. It was a very traditional marketing role, helping
establish Alpha Solway as the ‘go-to’ authority in its field. I was brought into completely
rebrand Alpha Solway and assist with the introduction of new product ranges to the sales
team. I had authority over many of the products and how we would develop them to the
market.
? Take lead with the official re-brand of Alpha Solway.
? Increase Alpha Solway’s social media presence.
? Design and control the new company website.
? Develop tactical marketing and communications plans that directly supports the Alpha
Solway business plan.
? Establish and coordinate marketing campaigns that drive lead generation and Conversion.
? Ongoing development of the brand, sales collateral, client case studies, educational
content.
? Manage the distribution of product launch material to sales teams and key contacts.
? Events – Arrange and coordinate Alpha Solway presence at events.
? Manage the marketing elements of product packaging.
? Day-to-day management of Alpha Solway’s social media presence.
? Work with Web Developer and Graphic Designers to design and maintain the website.
? Database management – manage and maintain an Alpha Solway marketing database.
? Responsible for ensuring that expenditure is within the agreed budget.
July 2014 - January 2016
Join The Dots , Manchester, UK - Community Manager
Managing digital accounts and global communities for clients such as Emirates, Sony and GSK. In
addition to liaising with those clients on a daily basis advising on strategic and creative initiatives.
? Understanding UK & International consumers and the ecosystems of the client brands.
? Sending out thousands of emails to different segmented groups of people on a daily basis.
? Managing online communities and scripting all online content.
? Conducting Qualitative and Quantitative market research.
? Creating engaging and powerful content for different audiences all over the world.
? Target members and research social trends in the news/internet and implement them to
? create engaging content.
Education
September 2010 - July 2013
Manchester Metropolitan University, Manchester,UK - BA (Hons) in Sociology.
I was Co-founder and President of the Sociology-Criminology and Media representation Society at
Manchester Metropolitan University and an ambassador for the University.