Resume
LAURA ZARATE.
-EDUCATION
Advertising
SAVANNAH COLLEGE OF ART AND DESIGN
Advertising B.F.A Atlanta, GA (2015 - 2019)
EMMAT (BERKLEE COLLEGE OF MUSIC NETWORK)
Bogota, Colombia (2013 - 2015)
SOFTWARE SKILLS
Adobe Creative Suite:
-Ilustrator
- Indesign
- Photoshop
- After Effects
- Dreamweaver (HTML & CSS)
- Adobe XD
- Mircosoft Office
Webflow
Keynote
Powerpoint
Video Editing
PROFESSIONAL SKILLS
- Art Direction
- Prototyping
- Storytelling
- Design thinking
Creative Strategy
Presentation Skills
Branding & Identity
Conceptual Thinking
Design
Social Media - Emerging platforms
Motivaded
Multiple projects
Stick to Deadlines
Karaoke Killer
TEAM WORK / OPEN AND CURIOUS / LISTENER
LANGUAGES
Spanish English
EXPERIENCE
CARE INTERNATIONAL | CREATIVE INTERN
ATLANTA (DECEMBER - PRESENT)
-Worked with the creative director, strategy, and digital teams to develop and evolve the brand message through print and digital platforms.
- Support the creative team in the design of new campaigns and strategies across different platforms.
- Raised and created awareness about CARE as one of the world's leading international humanitarian agencies working to help people achieve social and economic well being. Helping them to end poverty all over 93 countries.
-Worked with the creative director, strategy, and digital teams to develop and evolve the brand message through print and digital channels. ‘Care has taught me that design can be used as a powerful tool to help humanity. ‘
LEONISA SHAPEWEAR | SOCIAL MEDIA ART DIRECTOR
ATLANTA (SEPTEMBER - JANUARY)
-Designed for the #1 brand in lingerie, intimate apparel and shape wear in 9 countries.
-Developed and optimize the increase on their sells of 40 million units annually in over 100 countries.
- Designed new concepts through all the media channels in accordance with the corporate brand and project goals to better maximize customer engagement.
-Developed strategies and designed new concepts based in statistics and results from their consumer engagement in their wholesale distribution in the United States
Executed with the Creative Director branding projects distributed across all media channels to maximize customer engagement..
-Present concepts to other departments In United States, Europe, and Latin America
‘Fit in a box? Who does that? That’s why we are so unique, uncommon.’
IDEOGRAMA- GRAPHIC DESIGN AND STRATEGY INTERN
MEXICO (JUNE - AUGUST 2018)
-Responsible for designing corporate identities and visual identity systems, along with working as a strategist and storyteller.
- Using facts, intuition and creativity, to help organizations realize their full potential.
- Increased companies brand Value
-Responsible for designing corporate identities and visual identity systems, along with working as a strategist analysing consumer experiences.
‘Went to a bar called the Apartment, it felt like home.’
SCAD GROUP PROJECT MOXIE (2018)
Real Life Student Project, Art Direction & Design.
‘Life happens in chapters.’
DESIGNING THE BRAND COCA-COLA & SUBWAY
SCAD ATLANTA (WINTER 2018)
Revolutionized the importance of brand narratives strategized for Subway under the tutelage of Coca-Cola global marketing and business strategist, Nadia Jacquot.‘I ate a lot of Subway for research, but I stuck to my diet... with Diet Coke.’
ATLANTA SYMPHONY - BRAVO (FALL 2017)
Created an advertising campaign to increase their young professionals membership.
AWARDS AND ACCOMPLISHMENTS
1st PLACE BEATS - MKTG SCAD ATLANTA (FALL 2017)
MKTG -Beats By Dre held a 24-hour campaign competition for the
advertising department. Within a team of three we achieved first against
four additional teams.
ACHIEVEMENTS & INVOLVEMENT
- IDA Awards - Packaging : Bronze
- SCAD Academic Honors Scholarship
- SCAD Achievement Honors Scholarship
- SCAD Dean’s list Fall 2015 - Present
- Committee member for the Atlanta Ad Club
- AIGA Member
‘‘EXTRAORDINARY PEOPLE ARE JUST ORDINARY
PEOPLE WITH GREAT DESIRE.’’
Portfolio: W------------
L------------
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@Laurazarateln
LAURA ZARATE.
-EDUCATION
Advertising
SAVANNAH COLLEGE OF ART AND DESIGN
Advertising B.F.A Atlanta, GA (2015 - 2019)
EMMAT (BERKLEE COLLEGE OF MUSIC NETWORK)
Bogota, Colombia (2013 - 2015)
SOFTWARE SKILLS
Adobe Creative Suite:
-Ilustrator
- Indesign
- Photoshop
- After Effects
- Dreamweaver (HTML & CSS)
- Adobe XD
- Mircosoft Office
Webflow
Keynote
Powerpoint
Video Editing
PROFESSIONAL SKILLS
- Art Direction
- Prototyping
- Storytelling
- Design thinking
Creative Strategy
Presentation Skills
Branding & Identity
Conceptual Thinking
Design
Social Media - Emerging platforms
Motivaded
Multiple projects
Stick to Deadlines
Karaoke Killer
TEAM WORK / OPEN AND CURIOUS / LISTENER
LANGUAGES
Spanish English
EXPERIENCE
CARE INTERNATIONAL | CREATIVE INTERN
ATLANTA (DECEMBER - PRESENT)
-Worked with the creative director, strategy, and digital teams to develop and evolve the brand message through print and digital platforms.
- Support the creative team in the design of new campaigns and strategies across different platforms.
- Raised and created awareness about CARE as one of the world's leading international humanitarian agencies working to help people achieve social and economic well being. Helping them to end poverty all over 93 countries.
-Worked with the creative director, strategy, and digital teams to develop and evolve the brand message through print and digital channels. ‘Care has taught me that design can be used as a powerful tool to help humanity. ‘
LEONISA SHAPEWEAR | SOCIAL MEDIA ART DIRECTOR
ATLANTA (SEPTEMBER - JANUARY)
-Designed for the #1 brand in lingerie, intimate apparel and shape wear in 9 countries.
-Developed and optimize the increase on their sells of 40 million units annually in over 100 countries.
- Designed new concepts through all the media channels in accordance with the corporate brand and project goals to better maximize customer engagement.
-Developed strategies and designed new concepts based in statistics and results from their consumer engagement in their wholesale distribution in the United States
Executed with the Creative Director branding projects distributed across all media channels to maximize customer engagement..
-Present concepts to other departments In United States, Europe, and Latin America
‘Fit in a box? Who does that? That’s why we are so unique, uncommon.’
IDEOGRAMA- GRAPHIC DESIGN AND STRATEGY INTERN
MEXICO (JUNE - AUGUST 2018)
-Responsible for designing corporate identities and visual identity systems, along with working as a strategist and storyteller.
- Using facts, intuition and creativity, to help organizations realize their full potential.
- Increased companies brand Value
-Responsible for designing corporate identities and visual identity systems, along with working as a strategist analysing consumer experiences.
‘Went to a bar called the Apartment, it felt like home.’
SCAD GROUP PROJECT MOXIE (2018)
Real Life Student Project, Art Direction & Design.
‘Life happens in chapters.’
DESIGNING THE BRAND COCA-COLA & SUBWAY
SCAD ATLANTA (WINTER 2018)
Revolutionized the importance of brand narratives strategized for Subway under the tutelage of Coca-Cola global marketing and business strategist, Nadia Jacquot.‘I ate a lot of Subway for research, but I stuck to my diet... with Diet Coke.’
ATLANTA SYMPHONY - BRAVO (FALL 2017)
Created an advertising campaign to increase their young professionals membership.
AWARDS AND ACCOMPLISHMENTS
1st PLACE BEATS - MKTG SCAD ATLANTA (FALL 2017)
MKTG -Beats By Dre held a 24-hour campaign competition for the
advertising department. Within a team of three we achieved first against
four additional teams.
ACHIEVEMENTS & INVOLVEMENT
- IDA Awards - Packaging : Bronze
- SCAD Academic Honors Scholarship
- SCAD Achievement Honors Scholarship
- SCAD Dean’s list Fall 2015 - Present
- Committee member for the Atlanta Ad Club
- AIGA Member
‘‘EXTRAORDINARY PEOPLE ARE JUST ORDINARY
PEOPLE WITH GREAT DESIRE.’’
Portfolio: W------------
L------------
------------
@Laurazarateln