Resume
Dominik Suter – Walnut Creek, CA Cover Letter Cell: ------------
Email: ------------
Over my marketing and demand generation career, I demonstrated success in:
• Driving and accelerating revenue growth through customer acquisition, with an emphasis on an Omnichannel approach
• Owning the marketing automation stack and integration with ------------/ SFDC
• Owning the outbound email, paid media, and website channels
• Owning the measurement, analytics and reporting processes while meeting KPIs and ROI
• Driving inbound and outbound demand generation efforts with MQL goals
• Working collaboratively with Sales and obtain feedback on quality of MQLs & SQLs generated from marketing campaigns and optimize accordingly.
• Testing new ideas, learning, and executing rapidly
• Developing a keen understanding of competitors and trends in our industry.
• Understanding where my products fit in the market and optimize positions and offerings to best appeal to potential customers
Key qualifications:
• Strong analytical skills and a passion for testing new ideas, learning fast, and iterating
• 6 years of experience in growth marketing and demand generation for B2B companies
• 6 years of experience in growth marketing and demand generation for SaaS Startups
• 6 years of experience in marketing automation (Marketo, Hubspot, Act-On) for SaaS Startups
• 6 years of experience in managing and executing on the logic for lead scoring, nurturing, onboarding, and all marketing automation activities
• 6 years of experience in marketing operations for SaaS Startups
• 6 years of experience in planning and executing account-based marketing campaigns
• 6 years of experience in planning and executing SEO/SEM/Retargeting campaigns
• 6 years of experience in planning and executing Social Media campaigns, free and paid
• 6 years of experience in go-to-market (GTM) marketing, introducing/ launching new technologies (B2B SaaS) solutions.
• A growth mindset, rapid experimentation approach, data-driven, creative, and collaborative
• Planning and deploying media budgets that are KPI driven and optimized daily
• Planning, creating, if needed outsourcing, the collaterals for content marketing: blog posts, articles, case studies, white papers, animated/ explainer videos
• Manage third party agencies, ad networks, other service providers and vendors in the debriefing and execution of media strategies.
• Simultaneously manage numerous projects.
• Direct experience driving substantial increases in traffic and revenue from Search Engine Optimization (SEO) efforts.
• Excellent interpersonal and communication skills
• Ability to thrive in a dynamic, fast-paced working environment of a high-growth startup
Dominik Suter – Walnut Creek, CA Resume Cell: ------------
------------ | Skype: Dominik.Suter |
Business Experience
Boost Media, September 2018 to Present, San Francisco, California
Director Growth Marketing & Demand Generation – B2B SaaS (Email and Social Media)
? Build outreach databases (from noting
? Plan and manage content calendar/ marketing collateral
? Plan and implement outreach campaigns
? Set up, implement and run technology stack for outbound campaigns (Marketing Automation)
Target industries: B2C Enterprises (eCommerce, Retail, Banking-Insurance, Education, Ad Agencies)
Target roles: CMOs, VP Marketing, Digital Marketing & Paid-Search/ SEM/ PPC Executives & MGRs
ProRankT------------ & V------------ (=Same company), May 2016 to Present, SF Bay Area, California
Growth marketing and Demand Generation manager – B2B SaaS
• Function: Plan and Execute demand generation campaigns via email, marketing automation & social
• MQLs converted to demo appointments, free trials and net-new accounts
• Average deal size: $14K MRR/ $170K ARR | Annual sales: $1.5 Million
Target industries: Marketing SaaS, Marketing Agencies, Reputation SaaS (SMBs & Enterprises)
Target roles: CTO, CIO, CMO, VP Marketing (SMBs and Enterprises)
Imperva Incapsula, December 2015 - May 2016 / Enterprise Sales Executive – B2B Sales
• Inbound and Outbound Sales in EMEA and APAC Territories.
• Product: Cloud Cyber Security, DDoS Protection, Web Application Firewall (WAF)
Target industries: SaaS and eCommerce companies
Target roles: CIO, CISO, CTO (SMBs, Mid-Market and Enterprises)
SeatID.com & BookingD------------ (=Same company), June 2014 to July 2015
Growth marketing and Demand Generation manager – B2B SaaS
= BookingDirection was a pivot of SeatID, it was the same company and team =
• Role covers planning and executing marketing and demand generation campaigns for SeatID and later BookingDirection.
• Demand Generation done via marketing automation, automated social media campaigns to a database of prospects in SMBs and Enterprises that matched our dream list criteria.
• MQLs converted to demo appointments, free trials and net-new accounts
Target industries: Hospitality (Hotel/ Hotel chains), Airlines
Target roles: CMO, CRO, VP Marketing, CTO (SMBs, Mid-Market and Enterprises)
Marketo (Insightera was acquired by Marketo), January 2013 to May 2014
Go-To-Market Sales - Sales Lead and Sr. Sales Executive & Product Expert – B2B SaaS Sales
Hired right after raising seed of 1.5Mil. as the first salesperson I managed sales up to the EXIT within one year.
• Playing a major part at the intersection of sales strategy, product-market-fit, go-to-market, sales processes, training and sales cycle. Some inbound leads, mostly outbound
• Built, trained and managed a sales team of 4 sales reps.
Target industries: SaaS and many other verticals
Target roles: CMO, VP Marketing, CTO (SMBs, Mid-Market and Enterprises)
Matiss, Inc., Hoboken NJ, USA 2011 – November 2012
Director Sales & Marketing (Manuf. & Dist.)
• Build, train and manage a sales force consisting of outbound call centers and outside sales professionals.
• Develop a National Distribution channel & regional commercial and Government.
R------------, New York, NY, USA 2008 – 2011/
Senior Sales Exec. – Go-To-Market Sales – B2B SaaS Sales – Top salesperson for the company for 3 years
• Consistent top-producer, since accepting the position. Book of business includes over 450 US carriers.
• Annual sales: $1.1 Million
Target industry: Transportation
Target roles: CMO, VP Marketing, CTO (SMBs, Mid-Market and Enterprises)
Dominik Suter – Walnut Creek, CA Cover Letter Cell: ------------
Email: ------------
Over my marketing and demand generation career, I demonstrated success in:
• Driving and accelerating revenue growth through customer acquisition, with an emphasis on an Omnichannel approach
• Owning the marketing automation stack and integration with ------------/ SFDC
• Owning the outbound email, paid media, and website channels
• Owning the measurement, analytics and reporting processes while meeting KPIs and ROI
• Driving inbound and outbound demand generation efforts with MQL goals
• Working collaboratively with Sales and obtain feedback on quality of MQLs & SQLs generated from marketing campaigns and optimize accordingly.
• Testing new ideas, learning, and executing rapidly
• Developing a keen understanding of competitors and trends in our industry.
• Understanding where my products fit in the market and optimize positions and offerings to best appeal to potential customers
Key qualifications:
• Strong analytical skills and a passion for testing new ideas, learning fast, and iterating
• 6 years of experience in growth marketing and demand generation for B2B companies
• 6 years of experience in growth marketing and demand generation for SaaS Startups
• 6 years of experience in marketing automation (Marketo, Hubspot, Act-On) for SaaS Startups
• 6 years of experience in managing and executing on the logic for lead scoring, nurturing, onboarding, and all marketing automation activities
• 6 years of experience in marketing operations for SaaS Startups
• 6 years of experience in planning and executing account-based marketing campaigns
• 6 years of experience in planning and executing SEO/SEM/Retargeting campaigns
• 6 years of experience in planning and executing Social Media campaigns, free and paid
• 6 years of experience in go-to-market (GTM) marketing, introducing/ launching new technologies (B2B SaaS) solutions.
• A growth mindset, rapid experimentation approach, data-driven, creative, and collaborative
• Planning and deploying media budgets that are KPI driven and optimized daily
• Planning, creating, if needed outsourcing, the collaterals for content marketing: blog posts, articles, case studies, white papers, animated/ explainer videos
• Manage third party agencies, ad networks, other service providers and vendors in the debriefing and execution of media strategies.
• Simultaneously manage numerous projects.
• Direct experience driving substantial increases in traffic and revenue from Search Engine Optimization (SEO) efforts.
• Excellent interpersonal and communication skills
• Ability to thrive in a dynamic, fast-paced working environment of a high-growth startup
Dominik Suter – Walnut Creek, CA Resume Cell: ------------
------------ | Skype: Dominik.Suter |
Business Experience
Boost Media, September 2018 to Present, San Francisco, California
Director Growth Marketing & Demand Generation – B2B SaaS (Email and Social Media)
? Build outreach databases (from noting
? Plan and manage content calendar/ marketing collateral
? Plan and implement outreach campaigns
? Set up, implement and run technology stack for outbound campaigns (Marketing Automation)
Target industries: B2C Enterprises (eCommerce, Retail, Banking-Insurance, Education, Ad Agencies)
Target roles: CMOs, VP Marketing, Digital Marketing & Paid-Search/ SEM/ PPC Executives & MGRs
ProRankT------------ & V------------ (=Same company), May 2016 to Present, SF Bay Area, California
Growth marketing and Demand Generation manager – B2B SaaS
• Function: Plan and Execute demand generation campaigns via email, marketing automation & social
• MQLs converted to demo appointments, free trials and net-new accounts
• Average deal size: $14K MRR/ $170K ARR | Annual sales: $1.5 Million
Target industries: Marketing SaaS, Marketing Agencies, Reputation SaaS (SMBs & Enterprises)
Target roles: CTO, CIO, CMO, VP Marketing (SMBs and Enterprises)
Imperva Incapsula, December 2015 - May 2016 / Enterprise Sales Executive – B2B Sales
• Inbound and Outbound Sales in EMEA and APAC Territories.
• Product: Cloud Cyber Security, DDoS Protection, Web Application Firewall (WAF)
Target industries: SaaS and eCommerce companies
Target roles: CIO, CISO, CTO (SMBs, Mid-Market and Enterprises)
SeatID.com & BookingD------------ (=Same company), June 2014 to July 2015
Growth marketing and Demand Generation manager – B2B SaaS
= BookingDirection was a pivot of SeatID, it was the same company and team =
• Role covers planning and executing marketing and demand generation campaigns for SeatID and later BookingDirection.
• Demand Generation done via marketing automation, automated social media campaigns to a database of prospects in SMBs and Enterprises that matched our dream list criteria.
• MQLs converted to demo appointments, free trials and net-new accounts
Target industries: Hospitality (Hotel/ Hotel chains), Airlines
Target roles: CMO, CRO, VP Marketing, CTO (SMBs, Mid-Market and Enterprises)
Marketo (Insightera was acquired by Marketo), January 2013 to May 2014
Go-To-Market Sales - Sales Lead and Sr. Sales Executive & Product Expert – B2B SaaS Sales
Hired right after raising seed of 1.5Mil. as the first salesperson I managed sales up to the EXIT within one year.
• Playing a major part at the intersection of sales strategy, product-market-fit, go-to-market, sales processes, training and sales cycle. Some inbound leads, mostly outbound
• Built, trained and managed a sales team of 4 sales reps.
Target industries: SaaS and many other verticals
Target roles: CMO, VP Marketing, CTO (SMBs, Mid-Market and Enterprises)
Matiss, Inc., Hoboken NJ, USA 2011 – November 2012
Director Sales & Marketing (Manuf. & Dist.)
• Build, train and manage a sales force consisting of outbound call centers and outside sales professionals.
• Develop a National Distribution channel & regional commercial and Government.
R------------, New York, NY, USA 2008 – 2011/
Senior Sales Exec. – Go-To-Market Sales – B2B SaaS Sales – Top salesperson for the company for 3 years
• Consistent top-producer, since accepting the position. Book of business includes over 450 US carriers.
• Annual sales: $1.1 Million
Target industry: Transportation
Target roles: CMO, VP Marketing, CTO (SMBs, Mid-Market and Enterprises)