Resume
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Resume

Casey Wright
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425 Church Ave SW #220 Roanoke, Va 24016 ------------

Education:
Bachelor of Arts, University of Lynchburg, Lynchburg, Virginia, January 2016
Major: Communication Studies- Public Relations, Minor: Marketing
QPA: 3.29

Related Coursework: Interpersonal Communications, Small Group Communications, Media Writing, Principles of Marketing, Crisis Communication, Media Writing, Introduction to Public Relations, Persuasion, Perspectives on Business, Advertising and Production Design, Communication Law and Ethics, Strategic Public Relations Writing, E-Marketing, Marketing Communication, Consumer Behavior, Social Media Marketing, Public Relations Campaigns

Related Experience:

Web and Assignment Producer, WFXR- Roanoke, Virginia, October 2016 to Present
• Design digital ads using Photoshop, manage digital orders and pull impression reports
• Create, run and promote station contests and giveaways
• Manage the WFXR Facebook, Instagram, Pinterest and the WWCW Facebook
• Build station web pages and update content consistently
• Create and book segments, maintain guest relationships and manage the Facebook for the Living Local Lifestyle Show
• Manage the news app, send push alerts and email blasts
• Assist promotions department with events and station partnerships
• Assist news department with writing and publishing news stories when back-up is needed


Local Sales Assistant, WFXR- Roanoke, Virginia, March 2016 to October 2016
• Assisted the local sales manager and account executives with orders and proposals
• Responsible for television commercial data entry
• Created daily and weekly reports for clients


Receptionist, Addison Animal Hospital- Lynchburg, Virginia, December 2010 to March 2016
• Maintained a positive and sustainable relationship with clients by ensuring that their needs and desires were met
• Generated content and enforced brand values with Facebook, Instagram and a promotional video
• Assisted clients in making informed decisions about promotional products and services
• Created letters, emails, and company documents to communicate effectively to the growing clientele
• Assisted the office manager with hospital invoicing and inventory


Social Media Intern, Academic and Career Services at University of Lynchburg-August 2014 to December 2014
• Maintained Facebook and Twitter accounts by gaining more viewers and posting relevant content about upcoming events
• Created an Instagram account and shared pictures of events and internship experiences of students
• Generated a portfolio demonstrating what goals were accomplished and upcoming plans for the social media sites


Cinemark Movies 10- Lynchburg, Virginia, September 2009 to December 2010, May 2014 to December 2014
• Was proficient in upselling products to consumers
• Excelled in presenting product knowledge to consumers based on their needs


News Release-Public Relations Campaigns-Fall 2015
• Covered a newsworthy and interesting event for Alliance Française and structured in AP style
• Shaped to capture the attention of the News Advance newspaper, while creating a call to action
• Received a media hit from News Advance and coverage from the local news station WSET


Campaign Plan-Public Relations Campaigns-Fall 2015
• Developed a campaign for Alliance Française to achieve the goal of attracting new members
• Demonstrated how to utilize social media and organizational partnerships
• Enforced how to portray the message and values to the target audience and strengthen awareness


Integrated Marketing Campaign Proposal-Advertising and Production Design-Fall 2014
• Developed a proposal for a new campaign for Nabisco
• Determined the target market and focused on the best position strategy against competitors
• Created new sales promotional activities and determined which direct marketing strategies to use
• Generated unique media and message strategies to use to communicate to the consumers


Organizations:
Lambda Pi Eta- the National Communication Association’s honor society
PRSSA, Public Relations Student Society of America
• Hosted a fashion show titled “Dress for Success” for students that demonstrates proper attire for an interview
o Organized event advertising and catering for the students who attended the event

Computer Skills:
Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Adobe Photoshop, Google Analytics, Gimp, Social Media, Aptivada

Scholarships and Awards:
Trustee Scholarship
JJ Fray Scholarship
Honorable Mention-2011-2012 2nd Semester, 2012-2013 2nd Semester
Dean’s List-2013-2014 2nd Semester, 2014-2015 1st Semester, 2nd Semester

References:
Matthew Dooley, Digital Manager WFXR- ------------, ------------
Mike Hanger, Creative Services Director WFXR- ------------, ------------
Kim Smith, Local Sales Manager WFXR- ------------, ------------
Charlotte Miller, Office Manager Addison Animal Hospital- ------------