RESUME
JOSE, ALLUB MINETTI
7702 Hunters Point Dr, Sugarland, 77479, TX • ------------ • ------------
EDUCATION THE UNIVERSITY OF BELGRANO Buenos Aires, ARGENTINA
Bachelor of Science. 1996 - 2001.
Marketing & Advertising Concentration.
Thesis: Polo Tack & Equipment E-commerce Startup
EXPERIENCE LORENZATI RUETSCH HOLDING Cordoba, ARG
2016- 2018 Management Consultant, Business Development & Marketing Strategy. Provided Business development and marketing advisory to CEO of major world peanut producer with presence in more than 25 countries. Main activities included:
• Increased sales of raw peanut through new customers development.
• Lead Market research, benchmarking and pricing strategy;
• Coordinated vertical integration efforts adding value to raw peanut through Processes, Packaging & Branding to develop line of retail consumer goods (CPG);
• Managed Budget and Cash Flow estimates for new initiatives.
• Defined and negotiated with middlemen and retailers’ sales channels.
• Coordinated Corporate Brand development and Communication strategy.
• Driven New Customers acquisition program and Market Segmentation efforts in 25 Countries
• Managed B2C and B2C marketing and commercialization plan.
2012-2016 PAMPAS LATAM (COMMODITY EXPORT/IMPORT) Cordoba, ARG
Director, Business Development & Marketing Strategy. Responsible for new customer acquisition and go-to market Strategy. Main responsibilities included:
• Performed Market Research of South American commodity suppliers to source 7 Middle East Countries;
• Coordinated Corporate Brand development and Communication strategy;
• Developed New Customers acquisition program in new regional markets;
• Lead vertical integration efforts adding value to raw Commodities through Processing, Packaging & Branding to retail consumer goods (CPG);
• Cooperated with UAE local partners to launch retail product brand (Al Fursan brand, Al Ghurair Group).
2010-2012 IN-TOUCH (CONTACT CENTER) Cordoba, ARG
Director, Business Development & Marketing Strategy. Main responsibilities included:
• Lead Investors roadshow to secure initial funding of 1musd;
• Brand development and marketing communication efforts;
• Customer acquisition and customers relationship management;
• Market research and new market development;
• Recruited key personnel.
2002-2010 LAS PAMPAS POLO.COM (Polo Goods and Services Retailer) Buenos Aires, ARG
Director. Marketing & Business Development. Lead Business development and marketing efforts of e-commerce start-up penetrating more than 50 new countries. Main activities included:
• First Latin American Company Signing Merchant Agreement with AMAZON;
• Directed Global Brand positioning of the Company
• Market research, benchmarking, pricing strategy,
• Collaborated with United Nations (ONG) to develop events;
• Developed application and follow up of the annual marketing plans;
• Lead new customers acquisition, fidelity programs and Market Segmentation efforts;
• Developed CRM consolidating more than 5.000 data base of High-End customers;
• Coordinated E-marketing, SEO efforts, achieving recognition by Google as Case Study; Increasing site traffic by 300%; ROI based campaigns,
• Actively contributed with the launching of first two polo clubs in Russia and China
• Former professional Polo player.
• Former member of the Argentina National Volleyball Team in Argentina.
• Fluent in English, Spanish.
• European Citizen
JOSE, ALLUB MINETTI
7702 Hunters Point Dr, Sugarland, 77479, TX • ------------ • ------------
EDUCATION THE UNIVERSITY OF BELGRANO Buenos Aires, ARGENTINA
Bachelor of Science. 1996 - 2001.
Marketing & Advertising Concentration.
Thesis: Polo Tack & Equipment E-commerce Startup
EXPERIENCE LORENZATI RUETSCH HOLDING Cordoba, ARG
2016- 2018 Management Consultant, Business Development & Marketing Strategy. Provided Business development and marketing advisory to CEO of major world peanut producer with presence in more than 25 countries. Main activities included:
• Increased sales of raw peanut through new customers development.
• Lead Market research, benchmarking and pricing strategy;
• Coordinated vertical integration efforts adding value to raw peanut through Processes, Packaging & Branding to develop line of retail consumer goods (CPG);
• Managed Budget and Cash Flow estimates for new initiatives.
• Defined and negotiated with middlemen and retailers’ sales channels.
• Coordinated Corporate Brand development and Communication strategy.
• Driven New Customers acquisition program and Market Segmentation efforts in 25 Countries
• Managed B2C and B2C marketing and commercialization plan.
2012-2016 PAMPAS LATAM (COMMODITY EXPORT/IMPORT) Cordoba, ARG
Director, Business Development & Marketing Strategy. Responsible for new customer acquisition and go-to market Strategy. Main responsibilities included:
• Performed Market Research of South American commodity suppliers to source 7 Middle East Countries;
• Coordinated Corporate Brand development and Communication strategy;
• Developed New Customers acquisition program in new regional markets;
• Lead vertical integration efforts adding value to raw Commodities through Processing, Packaging & Branding to retail consumer goods (CPG);
• Cooperated with UAE local partners to launch retail product brand (Al Fursan brand, Al Ghurair Group).
2010-2012 IN-TOUCH (CONTACT CENTER) Cordoba, ARG
Director, Business Development & Marketing Strategy. Main responsibilities included:
• Lead Investors roadshow to secure initial funding of 1musd;
• Brand development and marketing communication efforts;
• Customer acquisition and customers relationship management;
• Market research and new market development;
• Recruited key personnel.
2002-2010 LAS PAMPAS POLO.COM (Polo Goods and Services Retailer) Buenos Aires, ARG
Director. Marketing & Business Development. Lead Business development and marketing efforts of e-commerce start-up penetrating more than 50 new countries. Main activities included:
• First Latin American Company Signing Merchant Agreement with AMAZON;
• Directed Global Brand positioning of the Company
• Market research, benchmarking, pricing strategy,
• Collaborated with United Nations (ONG) to develop events;
• Developed application and follow up of the annual marketing plans;
• Lead new customers acquisition, fidelity programs and Market Segmentation efforts;
• Developed CRM consolidating more than 5.000 data base of High-End customers;
• Coordinated E-marketing, SEO efforts, achieving recognition by Google as Case Study; Increasing site traffic by 300%; ROI based campaigns,
• Actively contributed with the launching of first two polo clubs in Russia and China
• Former professional Polo player.
• Former member of the Argentina National Volleyball Team in Argentina.
• Fluent in English, Spanish.
• European Citizen