Resume - 10/16
Gustavo Ferreira Jord�o
EDUCATION
Udacity | Online
Nanodegree in Digital Marketing � Graduation: May 2018
Florida International University | Miami, FL
Master of International Business � Graduation: May 2017
IBMEC Business School | Rio de Janeiro, Brazil
Bachelor�s in International Relations � Graduation: June 2014
WORK EXPERIENCE
tsc: | Miami, FL
Digital Project Manager � March 2018 until Present
Managed projects -- such as social media strategy and community building, chatbot development, customer journey mapping, UX design, and digital customer care channel implementation -- entire lifecycle, from scope to delivery.
Lead the UX redesign for hiring and onboarding process of a major BPO brand, which included customer journey mapping and prototype development & iteration.
Managed and supported Dimelo chat platform for a water, hygiene and energy technologies and services brand, and built and maintained journeys within Rulai platform chatbot for demo brand.
SAP SE | Miami, FL
Marketing Operations Intern � January 2017 until February 2018
Drove business management, modeling, and planning exercises aiming to deliver projects for process implementation/improvement, enhanced organizational performance, and strategy execution.
Developed reports to highlight project status and produced communication pieces to support Marketing Operations Leadership team on delivering overall results to Marketing stakeholders.
Managed project execution, developed workflow and documentation for a web-based Marketing project tracking tool. Also, performed business tests while documenting results, and translated business requirements into functional and technical requirements for development.
Nominated SAP Catalyst for 2018, which are individuals who generate noteworthy business results.
Department of Marketing at Florida International University | Miami, FL
Graduate Marketing Assistant � August 2016 to January 2017
Managed the department's social media accounts by planning and proofreading social media content, engaging with in-house and third-party partners for content generation, and driving social media campaigns on Hootsuite to generate awareness for department�s courses and programs.
Extreme Events Institute at Florida International University | Miami, FL
Graduate Research Assistant � August 2015 to July 2016
Collected and analyzed primary and secondary data to assist research professors to develop publication content, and co-authored a white paper on Disaster Risk Management and Business Education published in the Ad-Minister peer-reviewed journal and a research paper published on the peer-reviewed Disaster Prevention and Management Journal.
SKILLS
Language:
Bilingual in English and Portuguese
Advanced Spanish
Computer:
Basic proficiency in HTML 5, CSS 3, JavaScript
Google Analytics, Ads Search & Display certified
Gustavo Ferreira Jord�o
EDUCATION
Udacity | Online
Nanodegree in Digital Marketing � Graduation: May 2018
Florida International University | Miami, FL
Master of International Business � Graduation: May 2017
IBMEC Business School | Rio de Janeiro, Brazil
Bachelor�s in International Relations � Graduation: June 2014
WORK EXPERIENCE
tsc: | Miami, FL
Digital Project Manager � March 2018 until Present
Managed projects -- such as social media strategy and community building, chatbot development, customer journey mapping, UX design, and digital customer care channel implementation -- entire lifecycle, from scope to delivery.
Lead the UX redesign for hiring and onboarding process of a major BPO brand, which included customer journey mapping and prototype development & iteration.
Managed and supported Dimelo chat platform for a water, hygiene and energy technologies and services brand, and built and maintained journeys within Rulai platform chatbot for demo brand.
SAP SE | Miami, FL
Marketing Operations Intern � January 2017 until February 2018
Drove business management, modeling, and planning exercises aiming to deliver projects for process implementation/improvement, enhanced organizational performance, and strategy execution.
Developed reports to highlight project status and produced communication pieces to support Marketing Operations Leadership team on delivering overall results to Marketing stakeholders.
Managed project execution, developed workflow and documentation for a web-based Marketing project tracking tool. Also, performed business tests while documenting results, and translated business requirements into functional and technical requirements for development.
Nominated SAP Catalyst for 2018, which are individuals who generate noteworthy business results.
Department of Marketing at Florida International University | Miami, FL
Graduate Marketing Assistant � August 2016 to January 2017
Managed the department's social media accounts by planning and proofreading social media content, engaging with in-house and third-party partners for content generation, and driving social media campaigns on Hootsuite to generate awareness for department�s courses and programs.
Extreme Events Institute at Florida International University | Miami, FL
Graduate Research Assistant � August 2015 to July 2016
Collected and analyzed primary and secondary data to assist research professors to develop publication content, and co-authored a white paper on Disaster Risk Management and Business Education published in the Ad-Minister peer-reviewed journal and a research paper published on the peer-reviewed Disaster Prevention and Management Journal.
SKILLS
Language:
Bilingual in English and Portuguese
Advanced Spanish
Computer:
Basic proficiency in HTML 5, CSS 3, JavaScript
Google Analytics, Ads Search & Display certified