Reshma Allu_Resume
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Reshma Allu_Resume

RESHMA ALLU

ABOUT:

With a post-graduate degree in marketing and 3+ years of working in marketing and site merchandising positions, I have expertise in developing and executing marketing campaigns, sales planning, growth strategy and digital marketing.

I�m a creative person with technical aptitude and my skill set includes web analytics, content writing, photography, HTML, CSS, SEO marketing automation tools (Hubspot, Mailchimp etc.).


EDUCATION

Post Graduate - Marketing / IMT Ghaziabad, India
June 2013 � Feb 2015



EXPERIENCE

� Marketing and Fashion Styling Volunteer / Dress For Success, Seattle (Sept 2018 - Present)
� Marketing Volunteer / The Museum of Flight, Seattle (Mar 2018 - Sept 2018)

� Associate Manager - Visual Merchandising (Womenswear) / Myntra, India (May 2016 - July 2017)
� Senior Manager � Site Merchandising (Lifestyle) / Shopclues, India (Mar 2016 - May 2016)
� Manager - Site Merchandising (Lifestyle) / Shopclues, India (Mar 2015 - May 2015)


General Responsibilities:

� Managing end-to-end category and thematic campaigns from conceptualization, execution, launch and web analytics delivery
� Tracking and analyzing customer behavior including search, browse and shopping patterns; mapping the data with trends and catalog to build personalized campaigns basis targeting
� Liaising with category team, photographers, stylists, models, designers, content writers and other stakeholders in creating content
� Planning and executing promotions calendar by working with marketing and store management teams � In-app visibility, cross-category placements, 1:1 Marketing
� Developing and executing social media, email marketing and push notification campaigns
� Identify growth opportunities and work towards increasing customer base and reach
� Analyze and report the traffic, funnel and performance metrics data of all the campaigns
� Manage on-going blog content - Trends, Product Launches, Brand On-boardings, New Collections, Celeb-Inspired curation, Styling Tips etc.


ACHIEVEMENTS
� Co-authored a chapter in the book �Promoting Socio-Economic Development Through Business Integration� (2015)
� Winner of �Mark-eDiction�, a marketing case study by IIT Delhi (2014)
� Campus Winner of Adquest, an advertising competition by IIM Calcutta (2013)
� Winner of Concepto, an entrepreneurial competition by E-cell IMT-G (2013)
� Penned articles that won awards or selected as best entries in business magazines and websites � Markathon, IIM Shillong, MarkeRoot-14 of NITIE, Flaunte of NDIM, ------------, MBAWizards,com


HOBBIES
Reading, Window Shopping, Travelling, Dancing, Cooking


SOCIAL
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