Rebecca Harrelson Resume
REBECCA HARRELSON SUKHRAJ
350 Warren St, 351, Jersey City, NJ 07302 | C: ------------ | E: ------------ | LI: /rebeccaharrelson
SUMMARY
11 years Social Media, Marketing and Strategy Experience in NC, NYC, LA and Toronto
Specialize in social media and digital strategy, and social advertising
Social advertising experience - Google Adwords Certified, Retargeting, FB/IG Ad Go Program Trained, Twitter Ads
EXPERIENCE
01/2018 to present Digital and Social Strategist/Social Media Engagement Consultant
Self-Employed, New York, NY
Assisting businesses with digital and social marketing strategies and implementing advertising structures for amplified market reach
01/2016 to 10/2017 Digital and Social Strategist/Engagement Manager
Carrot Creative - a VICE Company, Brooklyn, NY
Responsible for the successful management of digital and social strategy for client brands including Rolex, Esteé Lauder, New York Yankees, NYX Cosmetics, Unilever, HeForShe and MakeUpForEver; engagement content creator for Hardee’s, Netflix’s Narcos and new business pitches
Build all-encompassing strategic platforms and directional recommendations that inform creative and allow for scalability
Ensure integration of digital and social content plans within overall marketing goals and work collaboratively with relevant marketing team members and outside vendors
09/2015 to 12/2015 Social Media Analytics Consultant
Movember Foundation, Global
Monitor all social conversation and content, provide strategic changes in content distribution to increase engagement across 9 global markets
Work closely with Head of Global Marketing and Head of Insights to create strategy for nine different markets based on one-month’s monitoring
09/2010 to 11/2015 Social Media Manager of Strategy
Beachbody, LA, NYC and Toronto
Launched 12 brands to market, with fan acquisition of over 1M in 90 days
Responsible for over $3.5M in social media sales; team over $4.4M in sales
Increased Social RPO and KPIs by 125%
Ran largest social campaign in company history, with 90K pieces of UGC
01/2008 to 08/2010 Marketing and Social Media Manager
National Basketball Association, New York, NY
Created social platforms and social marketing strategy for NBA Store
Guest educator on social marketing at NBA 30 Team Retail Summit, 2010
Charitable marketing campaign featured in PR release from NRDC - 2008-2011
Ran and directed traditional marketing campaigns with 285% ROI
EDUCATION
May 2005 BA: Political Science, Sports Business?
University of North Carolina - Chapel Hill, NC
December 2008 MS: Digital Marketing and Media, Sports Business
New York University - New York, NY
?Additional information concerning previous employers and references available upon request
REBECCA HARRELSON SUKHRAJ
350 Warren St, 351, Jersey City, NJ 07302 | C: ------------ | E: ------------ | LI: /rebeccaharrelson
SUMMARY
11 years Social Media, Marketing and Strategy Experience in NC, NYC, LA and Toronto
Specialize in social media and digital strategy, and social advertising
Social advertising experience - Google Adwords Certified, Retargeting, FB/IG Ad Go Program Trained, Twitter Ads
EXPERIENCE
01/2018 to present Digital and Social Strategist/Social Media Engagement Consultant
Self-Employed, New York, NY
Assisting businesses with digital and social marketing strategies and implementing advertising structures for amplified market reach
01/2016 to 10/2017 Digital and Social Strategist/Engagement Manager
Carrot Creative - a VICE Company, Brooklyn, NY
Responsible for the successful management of digital and social strategy for client brands including Rolex, Esteé Lauder, New York Yankees, NYX Cosmetics, Unilever, HeForShe and MakeUpForEver; engagement content creator for Hardee’s, Netflix’s Narcos and new business pitches
Build all-encompassing strategic platforms and directional recommendations that inform creative and allow for scalability
Ensure integration of digital and social content plans within overall marketing goals and work collaboratively with relevant marketing team members and outside vendors
09/2015 to 12/2015 Social Media Analytics Consultant
Movember Foundation, Global
Monitor all social conversation and content, provide strategic changes in content distribution to increase engagement across 9 global markets
Work closely with Head of Global Marketing and Head of Insights to create strategy for nine different markets based on one-month’s monitoring
09/2010 to 11/2015 Social Media Manager of Strategy
Beachbody, LA, NYC and Toronto
Launched 12 brands to market, with fan acquisition of over 1M in 90 days
Responsible for over $3.5M in social media sales; team over $4.4M in sales
Increased Social RPO and KPIs by 125%
Ran largest social campaign in company history, with 90K pieces of UGC
01/2008 to 08/2010 Marketing and Social Media Manager
National Basketball Association, New York, NY
Created social platforms and social marketing strategy for NBA Store
Guest educator on social marketing at NBA 30 Team Retail Summit, 2010
Charitable marketing campaign featured in PR release from NRDC - 2008-2011
Ran and directed traditional marketing campaigns with 285% ROI
EDUCATION
May 2005 BA: Political Science, Sports Business?
University of North Carolina - Chapel Hill, NC
December 2008 MS: Digital Marketing and Media, Sports Business
New York University - New York, NY
?Additional information concerning previous employers and references available upon request