Rebecca Ellis
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Rebecca Ellis

Rebecca Ellis
4623 S 2nd Street
Austin,TX 78745
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Hanson Faso Sales, Lombard, Illinois - Texas and Louisiana Territory Sales Representative
January 2017 – June 2019
• Sales manager for 40 manufacturers within the center store area, natural and conventional channel accounts
• Key account rep for Central Market, HEB,United Supermarkets, WFM, Albertsons Southern, Brookshire Brothers, Rouses, Brookshire’s Grocery, Gordmans, Specs, independent natural chain accounts
• Key account presentation creation ( PPT, Excel spreadsheets) for new item and line extensions
• Portal access experience for HEB, Albertsons, Central Market, Rouses, Brookshire Grocery including DemandTec, ProGrocery
• Promotional planning, submission and execution for 40 brands
• Trade shows for nationl distributors as well as key account holiday and shipper shows.
• Pioneering new brands within the industry
Independent Natural Food Brokers, Denver, CO - Southwest Territory Manager
January 2013 - December 2017.
• Managed a team of 5 team members across 3 states, TX, OK, LA
• Key Account manager for Central Market, HEB, WFM SW
• New Item introductions and presentations to key account buyers
• Store resets, display building, ability to follow a POG
• Store to store sales for all independent retailers in the Austin, Dallas, and surrounding areas.
• New Item presentations and item set up submissions for distribution (KEHE, UNFI)
• Manufacturer territory ride alongs
• Trade Show attendee for all major trade shows, ( Expo West, KEHE and UNFI Shows)
• Store audits of all accounts for product shelf placements and monthly sale items

Organic Food Brokers, Boulder, CO -
National Sales Manager
Jan 2008 - Jan 2013
• Managed independent brokerages across the USA,Southwest, West Coast, East Coast, Midwest, and Hawaii
• Audits of all product placments
• Preparations of WFM Global and regional new item presentations, promotions and submissions
• Preparation and submission of all new items for distribution in both major distribution companies ( UNFI, KEHE)
• New item and product trainings for all new brokerages
• Booth set up and sales at major trade shows
• Velocity reporting for all brokerages on a monthly basis
• PO Confirmations
Whole Foods Market, Austin,TX -
Flagship Specialty Team Leader
Jan 2006 - 2008
• Specialty Team leader@ WFM 6th and Lamar Team for 20 team members covering the imported and commodity cheese, specialty cracker, olive , coffee, tea, chocolate, and condiments categories.
• Responsible for hiring, training, scheduling,terminations, payroll, sales analytics, Labor budgets, purchasing budgets
• Merchandizing and cross merchandizing planning and implementation for all displays within the department
Whole Foods Market, Austin,TX -
Gateway Specialty Team Leader
Aug 2003 - 2006
• Specialty Team leader @ Gateway of 10 team members covering the imported and commodity cheese, specialty cracker, olive, coffee, tea, chocolate, beer, wine and condiments categories
• Responsible for hiring, training, scheduling, terminations, payroll, sales analytics, Labor budgets, purchasing budgets
• Merchandizing and cross merchandizing planning and implementation for all displays within the department
• Two time All Star Award Recipient
• Store Shift leader

Whole Foods Market, Austin,TX -
Regional Specialty Assistant Buyer/Coordinator
1998 - 2003
• Responsible for opening up stores across TX, LA, CO, NM, KS
• Small Wares purchasing
• Product purchasing budgets, product mix selection, promotional planning, execution
• Hiring,training teams for new store openings
• Maintain labor and purchase budgets for each opening team
• POG creation and implemention for all new and existing stores
• Monthly Inventory spreadsheets, inventory training
• Product introduction and training
• Holiday program buying and training
• Training manual creation
• Cleanliness and sanitation training and enforcement
• Creation of all informational signage for cheese and olives
Whole Foods Market, Austin,TX -
Specialty Team Leader – 6th and Lamar
October 1992 - 1998
• Specialty Team leader@ WFM 6th and Lamar Team of 10 team members team members covering the imported and commodity cheese, specialty cracker,olive , coffee, tea, chocolate, condiments, beer, wine, and housewares categories.
• Responsible for hiring, training, scheduling,terminations, payroll, sales analytics, Labor budgets, purchasing budgets
• Merchandizing and cross merchandizing planning and implementation for all displays within the department
• Categories included cheese, beer, wine, coffee, tea, chocolate and housewares










EDUCATION

Austin Comunity College
August 1991 - Degree not completed
General Studies

Galveston Ball High School
High School Diploma
Graduated 1988
General Studies

REFERENCES:
Beryl Stafford -Owner and CEO – BoBo’s Oat Bars (------------)
Dawn Emery – CEO of Operations – Hanson Faso Sales (------------)
Jen Taylor– Regional Manager – Independent Natural Food Brokers (------------)
Cole Jones – Owner and CEO – Sunshine Burgers ( ------------)

SKILLS
Proficient in Microsoft Office:
EXCEL, PPT, Word,Outlook
Proficient in social media:
Facebook, Instagram
• Proficient with portal processes and reporting for :
• HEB Vendor Portal , Central Market, Rouses, Brookshire Grocery, Brookshire Grocery,WFM Website, HEB ProGrocery, Albertson’s/Safeway DemandTec
AWARDS
WFM All Star Recipient 2006 and 2007
Multiple WFM Team Member of the Month Awards
Multiple WFM Outstanding Customer Service Awards