Rebecca Coe (McKinney) Resume
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Rebecca Coe (McKinney) Resume

PROFILE
o Experienced in digital production, campaign management, email marketing design, and multimedia content creation.
o Detail-oriented, team player who thrives in creativity and is efficient under tight deadlines.
o Skilled communicator and liaison between internal departments and advertisers.

SKILLS
o Digital Production / Campaign Management o HTML/CSS Email Design
o Multi-Channel Content Creation o Creative Writing / Film / Social Media
o Digital Asset Collection / Inventory Management o Research / QA Testing

EDUCATION

BACHELOR OF ARTS IN FILM: CINEMA STUDIES | MAY 2011 | UNIVERSITY OF CENTRAL FLORIDA
BACHELOR OF ARTS IN CREATIVE WRITING | MAY 2009 | UNIVERSITY OF CENTRAL FLORIDA

ACADEMIC HONORS

� Delta Epsilon Iota, American Honor Society | 2010-2011
� University of Central Florida Dean�s List | 2006-2011
� Florida Bright Futures Scholarship | 2005-2009
� Who�s Who Among American College Students | 2005-2011

EXPERIENCE

DIGITAL PRODUCER | DISNEY VACATION CLUB | DISNEY PARKS & RESORTS DIGITAL | NOVEMBER 2017-PRESENT

Drive the execution of requests across the Product Management, Creative, and Technology teams. Resource contributors schedule and oversee the work on requests. Partner with and motivate a diverse team of resources.

Identify appropriate resources needed, and develop schedules to ensure timely completion of requests. Clearly organize and forecast deliverables and dependencies. Ensure proactive scheduling of all aspects of requests and on time deliverables within estimated duration and resources. Proactively look for out-of-the-box creative solutions to implement content creation, organization, and communication in a more efficient manner.

CONTRIBUTING WRITER | FLORIDA TRAVEL + LIFE MAGAZINE | JUNE 2017-PRESENT
� Published article: �Cool Places to Practice Yoga Around Florida�
� Published article: �Florida's Best Small Beach Towns�
� Published article: �7 Unexpected Things You Can Do at Gaylord Palms Resort�

EMAIL MARKETING DESIGNER & DEVELOPER | BONNIER CORPORATION | NOVEMBER 2015-OCTOBER 2017

Develop and design HTML/CSS for email marketing campaigns. Manage workflow in JIRA ticketing system. QA testing for HTML email templates; emphasis on rendering issues and spam scores. Collaborate internally to define objectives, standardize production, develop email campaigns, and route designs for approval.

� Experience designing for 25 Brands at Bonnier Corporation � 1.5k+ email marketing templates.
� Lead Designer for 12 Popular Brands: Boating, Cruising World, Diversity Best Practices, Flying, National Association for Female Executives, Pro Wakeboard Tour, Sailing World, Saveur, Wakeboarding, Waterski, Working Mother, and Yachting.
� Designed 19 audience building/automated email programs.
� Executed implementation of PowerInbox and LiveIntent for 13 well-known brands.
� Team liaison and account manager � Litmus Email Marketing Tool.
� Developed Saveur Magazine�s 2017 Social Media promotional email template.
� 2015-2017 Pro Wakeboard Tour email campaign designer � 400+ templates.
� Key role in designing three in-house email templates for marketing team to pitch to clients.

DIGITAL PRODUCER & CAMPAIGN MANAGER | BONNIER CORPORATION | APRIL 2013-OCTOBER 2015

Project manage digital campaigns, inventory schedule, and asset collection. Process digital sales contracts into CMS.

Interface with advertisers and internal departments to ensure campaign deployment. Create multimedia content (i.e. custom emails, banner ads, articles). Facilitate job training for new hires. Assist with copy/photo editing. Execute online sweepstakes; supervise social media campaigns. Assist with website maintenance and uploading of content.

� Experience as Digital Producer/Campaign Manager for 10 Brands at Bonnier Corporation.
� Digital Producer/Campaign Manager for 5 Popular Brands: Boating, Flying, Wakeboarding, Waterski, and Yachting.
� Designed 500+ email templates and 5 major audience building/automated email campaigns.
� Facilitated team collaboration to build strategic digital content plans based on seasonal events across three major brand groups.
� Developed and executed 2014 online editorial content plan for Waterski.
� Spearheaded design, launch, and maintenance for 11+ micro-websites on Wakeboarding/Waterski.
� Implemented SEO descriptions/keywords for 20 major categories on Waterski.
� Applied SEO descriptions, monetization, and keywords to 200+ videos on Wakeboarding/Waterski.
� Managed digital production for 2015 Marine/Watersports Boat Buyer�s Guide and 2015 Watersports Gear Guide.
� Videographer for, 2015 Miss Wakeboarding Model Contest, behind-the-scenes feature.
� Designed HTML webpage template for athlete profiles on Waterski�s, �Future of the Sport,� webpage.
� Co-author published article, �2013 U-21 World Waterski Championships,� [Waterski�s Fall 2013 Issue].

SOCIAL MEDIA MANAGER, GHOST EDITOR, FILM PRODUCER, WEB DESIGNER | SIMCHAT TORAH BEIT MIDRASH | FEBRUARY 2012-MARCH 2013

SOCIAL MEDIA MANAGER & CONTRIBUTING WRITER | ORLANDO FAMILY MAGAZINE | JANUARY 2011-MARCH 2013

CONTRIBUTING WRITER | ORLANDO STYLE MAGAZINE | JULY 2011-FEBRUARY 2012

CASTING ASSOCIATE & PRODUCTION ASSISTANT | PINK SNEAKERS PRODUCTIONS | AUGUST-SEPTEMBER 2011

SOFTWARE
� CMS (e.g. GoPub, D-Scribe, JIRA, Joomla, HootSuite, Basecamp, Highrise, Mantis, WordPress, Blogger)
� Adobe CS6: InDesign, Photoshop, Dreamweaver
� Final Cut Pro
� Microsoft Office Suite: Word, PowerPoint, Excel
� FileMaker Pro/FileZilla
� Ooyala / Litmus Testing Software

VOLUNTEERISM
� A New Beginning Pet Rescue | May 2015-Present
� Hands on Orlando PAWS Project | May 2015
� 2014 Fishstock | May 2014
� Forest Lake Education Center | December 2012
� Status, A Community Church | April 2010-December 2012
� Habitat for Humanity | 2010