Real Estate
Shakira Wiltshire
10120 Ave L, Brooklyn, NY 11236
W------------, ------------
Professional Experience
The NPD Group, Port Washington, N.Y. � Project Manager 2018 - Present
� Communicate business� needs to vendors and offsite teams in timely manner, developing timeline for each project.
� Develop and update reports outlining agreed budgets, study�s specifications and qualifications.
� Spearhead custom jobs across multiple disciplinarians with a high success rate of closing each project on time and target.
� Maintain on-going studies� trends through constant communication with vendors offering solutions to areas in need of attention and managing the business� expectations.
Hearst, Pubworx Divison, New York, N.Y. � Analyst, Marketing Analytics 2017 - 2018
� Synthesize data from cloud-based warehouses, e-commerce systems and digital platforms in order to optimize data for high quality analytical report building and maintaining.
� Act as liaison between operations and marketing teams to ensure timely completion of client request.
� Provide strategic resources to executives to influence future implementation of marketing strategies based on consumer behaviors and financially driven insights.
� Focus on campaign performance reporting, emphasizing on key metrics and trends, attributing to $100K in savings for clients in the 2017 fiscal year.
� Utilize advanced Excel functions such as; lookups, and pivot tables as well as SQL to capture results of sweepstakes, A/B testing, pricing and gift testing.
Reis Inc., New York, N.Y. � Marketing Associate 2016 - 2017
� Analyzed business prospect needs� through persona development. Employ content communication and buyer�s journey to create a strategic roadmap to market segmenting.
� Executed email marketing outreach, resulting in a 20% open rate and 10% increase in the click rate.
� Developed monthly website traffic reports utilizing web base CRM Hubspot�s dashboards and statistics.
� Lead marketing campaigns across multiple departments to bring key marketing initiatives to life.
� Drafted blog posts with strategic words and phrases to increase visibility through monitoring SEM and SEO metrics.
Reis Inc., New York, N.Y. � Commercial Real Estate Analyst 2015 - 2016
� Researched commercial real estate market sales to verify transaction-specific data for accuracy.
� Analyzed and tracked sales trends based on economic factors, neighborhood comparables and capitalization rates.
� Seasoned expert in the use of county assessor/recorder sites and real estate databases nationwide.
� Coordinated and managed new sector release projects, resulting in the early addition of Affordable Housing sector coverage in over 45 markets.
M&T Bank, Buffalo, N.Y. � Credit Counselor 2014
� Studied mortgagors� finances to determine their ability to make timely mortgage payments.
� Drafted repayment plans, loan modifications, short sales and deed-in-lieu agreements mitigating loss.
� Contributor to team�s 15% decline in defaulted loans through improved monitoring efforts.
� Maintained knowledge of mortgagor�s guidelines, through meticulous review of changes to client tax returns, payments or assessments.
Education
University at Buffalo � Masters of Science in Urban Planning 2012 - 2014
Specialization: Economic and International Development
University at Buffalo � Bachelors of Arts 2008 - 2011
Major: International Business and World Trade, minor: Latino/Latina Studies
Skills: Microsoft Office (Word, Excel, Power Point), Adobe Photoshop & InDesign, GIS, Hubspot, Google Analytics, MOZ, DART, Microstrategy, Confirmit.
Shakira Wiltshire
10120 Ave L, Brooklyn, NY 11236
W------------, ------------
Professional Experience
The NPD Group, Port Washington, N.Y. � Project Manager 2018 - Present
� Communicate business� needs to vendors and offsite teams in timely manner, developing timeline for each project.
� Develop and update reports outlining agreed budgets, study�s specifications and qualifications.
� Spearhead custom jobs across multiple disciplinarians with a high success rate of closing each project on time and target.
� Maintain on-going studies� trends through constant communication with vendors offering solutions to areas in need of attention and managing the business� expectations.
Hearst, Pubworx Divison, New York, N.Y. � Analyst, Marketing Analytics 2017 - 2018
� Synthesize data from cloud-based warehouses, e-commerce systems and digital platforms in order to optimize data for high quality analytical report building and maintaining.
� Act as liaison between operations and marketing teams to ensure timely completion of client request.
� Provide strategic resources to executives to influence future implementation of marketing strategies based on consumer behaviors and financially driven insights.
� Focus on campaign performance reporting, emphasizing on key metrics and trends, attributing to $100K in savings for clients in the 2017 fiscal year.
� Utilize advanced Excel functions such as; lookups, and pivot tables as well as SQL to capture results of sweepstakes, A/B testing, pricing and gift testing.
Reis Inc., New York, N.Y. � Marketing Associate 2016 - 2017
� Analyzed business prospect needs� through persona development. Employ content communication and buyer�s journey to create a strategic roadmap to market segmenting.
� Executed email marketing outreach, resulting in a 20% open rate and 10% increase in the click rate.
� Developed monthly website traffic reports utilizing web base CRM Hubspot�s dashboards and statistics.
� Lead marketing campaigns across multiple departments to bring key marketing initiatives to life.
� Drafted blog posts with strategic words and phrases to increase visibility through monitoring SEM and SEO metrics.
Reis Inc., New York, N.Y. � Commercial Real Estate Analyst 2015 - 2016
� Researched commercial real estate market sales to verify transaction-specific data for accuracy.
� Analyzed and tracked sales trends based on economic factors, neighborhood comparables and capitalization rates.
� Seasoned expert in the use of county assessor/recorder sites and real estate databases nationwide.
� Coordinated and managed new sector release projects, resulting in the early addition of Affordable Housing sector coverage in over 45 markets.
M&T Bank, Buffalo, N.Y. � Credit Counselor 2014
� Studied mortgagors� finances to determine their ability to make timely mortgage payments.
� Drafted repayment plans, loan modifications, short sales and deed-in-lieu agreements mitigating loss.
� Contributor to team�s 15% decline in defaulted loans through improved monitoring efforts.
� Maintained knowledge of mortgagor�s guidelines, through meticulous review of changes to client tax returns, payments or assessments.
Education
University at Buffalo � Masters of Science in Urban Planning 2012 - 2014
Specialization: Economic and International Development
University at Buffalo � Bachelors of Arts 2008 - 2011
Major: International Business and World Trade, minor: Latino/Latina Studies
Skills: Microsoft Office (Word, Excel, Power Point), Adobe Photoshop & InDesign, GIS, Hubspot, Google Analytics, MOZ, DART, Microstrategy, Confirmit.