Public Relations, Marketing, Social Media
SHELBY MARTINEZ
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SUMMARY
Charismatic and persuasive Communication Studies major seeking to leverage an internship or entry-level position in Public Relations, Social Media, or Marketing. Superb writer and editor with experience in audience analysis, creating engaging online content, and brand management.
EXPERIENCE
Server, Firestone Grill Feb. 2016 - Present
� Works closely with management to determine more efficient modes of operation.
� Provides feedback to management about customer and employee relations.
� Strengthens customer loyalty.
� Consistently maintains a friendly and hospitable atmosphere.
� Demonstrates impeccable memory, organizational, and communication skills while under pressure.
Volunteer Public Relations Consultant, League of Dreams (NPO) Sep. 2019 - Dec. 2019
� Identified client�s needs through market research and analysis.
� Defined the organization�s vision, strategies, and tactics.
� Expanded organization�s recognition in the local press and key publics through writing press releases, creating event flyers, and curating social media posts.
� Maintained positive sponsorship relations through photographing events and designing annual sponsorship book.
Brand Ambassador, Vans Mar. 2019 - Sep. 2019
� Recruited as a �Vanguard� for being an inspiration and teacher for girls in the skateboarding community.
� Spearheaded the �Vanguards� campaign in Bakersfield by promoting and hosting a successful all-female skate clinic.
� Increased brand awareness through social media promotion.
� Gained Vans as a loyal sponsor for future skate clinics and events.
Barista, Starbucks Jan. 2012 - Jan. 2016
� Strengthened customer loyalty.
� Managed customer needs in a high-volume, fast-paced environment.
� Specialized in coffee and product sales.
� Increased company�s profits through upselling and sharing coffee-related knowledge.
EDUCATION
Bachelor of Arts, Communications Studies California State University, Bakersfield, Ca
Anticipated graduation date: May 2021
Associate for Transfer, Communication Bakersfield College, Bakersfield, Ca
Graduated: Dec. 2018
Honors:
Dean�s List for Academic Excellency
California State University, Bakersfield, Ca
All semesters
KEY SKILLS AND CHARACTERISTICS
� Written and oral communication
� Interpersonal expertise
� Organization
� Microsoft Office Suite
� Social Media
� Punctuality
� Resourceful
� Self-motivated
� Team player
� Detail-oriented
� Basic graphic design
� Photography
SHELBY MARTINEZ
------------
SUMMARY
Charismatic and persuasive Communication Studies major seeking to leverage an internship or entry-level position in Public Relations, Social Media, or Marketing. Superb writer and editor with experience in audience analysis, creating engaging online content, and brand management.
EXPERIENCE
Server, Firestone Grill Feb. 2016 - Present
� Works closely with management to determine more efficient modes of operation.
� Provides feedback to management about customer and employee relations.
� Strengthens customer loyalty.
� Consistently maintains a friendly and hospitable atmosphere.
� Demonstrates impeccable memory, organizational, and communication skills while under pressure.
Volunteer Public Relations Consultant, League of Dreams (NPO) Sep. 2019 - Dec. 2019
� Identified client�s needs through market research and analysis.
� Defined the organization�s vision, strategies, and tactics.
� Expanded organization�s recognition in the local press and key publics through writing press releases, creating event flyers, and curating social media posts.
� Maintained positive sponsorship relations through photographing events and designing annual sponsorship book.
Brand Ambassador, Vans Mar. 2019 - Sep. 2019
� Recruited as a �Vanguard� for being an inspiration and teacher for girls in the skateboarding community.
� Spearheaded the �Vanguards� campaign in Bakersfield by promoting and hosting a successful all-female skate clinic.
� Increased brand awareness through social media promotion.
� Gained Vans as a loyal sponsor for future skate clinics and events.
Barista, Starbucks Jan. 2012 - Jan. 2016
� Strengthened customer loyalty.
� Managed customer needs in a high-volume, fast-paced environment.
� Specialized in coffee and product sales.
� Increased company�s profits through upselling and sharing coffee-related knowledge.
EDUCATION
Bachelor of Arts, Communications Studies California State University, Bakersfield, Ca
Anticipated graduation date: May 2021
Associate for Transfer, Communication Bakersfield College, Bakersfield, Ca
Graduated: Dec. 2018
Honors:
Dean�s List for Academic Excellency
California State University, Bakersfield, Ca
All semesters
KEY SKILLS AND CHARACTERISTICS
� Written and oral communication
� Interpersonal expertise
� Organization
� Microsoft Office Suite
� Social Media
� Punctuality
� Resourceful
� Self-motivated
� Team player
� Detail-oriented
� Basic graphic design
� Photography