Public Relations Manager
Heather R. King ------------
SUMMARY of EXPERIENCE
A Pat Tillman Military Scholar with more than twelve years of successful public and community relations experience. Possesses a reputation for establishing and developing positive relationships and building consensus with stakeholders. A skilled communicator and dynamic individual recognized for devising creative external and internal communication strategies. Demonstrated expertise in leadership abilities, project management, team building, and improvement processes; able to assess needs, processes and performance and recommend and implement improvements. Proven ability to establish priorities, multi-task and meet strict deadlines; proven proficiency in developing innovative solutions to problems achieving positive results and driven to achieve excellence at every opportunity.
PROFESSIONAL EXPERIENCE
Senior Account Executive
Gish, Sherwood, & Friends
Nashville, TN
Serves as the Senior Account Executive for Public Relations.
• Develops public relations strategies for three business-to-business clients.
• Creates social media campaigns to gain earned media exposure in targeted publications.
• Supervises daily activities of account coordinators.
• Works with integrated marketing team to create strategic marketing campaigns.
• Manages retainer and client budgets.
Public Relations Specialist
Department of Veterans Affairs
NASHVILLE, TN
Serves under the VA MidSouth Healthcare Network (VISN) 9 Public Affairs Chief Communication Officer.
• Lead Editor for Veteran Centered Living quarterly magazine.
• Selected to author blogs for the SECVA’s national MyVA initiative.
7-2018-02-2019
7/2016-7/2018
• Increased Facebook reach by 40% on actions, 114% likes, 18% engagement, views 46%, 113% followers.
• Worked with media outlets to garner support and coverage for special events and feature stories.
• Review publications from various components before release for conformance with agency and current Federal policies.
• Maintained Intra/Internet for all five medical centers within the Network, reaching over 800,000 stakeholders.
• Proofed, edited, prepared and developed written and oral materials for dissemination through print and broadcast media on
information concerning missions, programs and accomplishments of VISN 9 and/or its facilities.
• Proofed, edited for clarity, grammatical accuracy, and compliance with style guides, preparing and developing written and
oral materials for news releases, articles and photos for internal and external communication.
• Reviewed printed material, study background information and obtain supplemental information through personal contacts.
• Authored feature stories, articles, and briefing reports about VISN 9, VISN 9 facilities and VA programs and
accomplishments.
• Gathered information to formulate speeches and special presentations for executive leaders.
• Independently planned and carried out assignments to include obtaining and presenting data and advice to program managers.
• Review newspaper and magazine articles on related topics to keep staff apprised of relevant issues.
• Coordinated execution of special events.
• Formed peer-to-peer collaboration group for FY16 class of TCF Trainees.
• Served as facility spokesperson to all media outlets on and off camera.
• Arranged and produced b-roll footage for various media outlets from subject matter experts concerning new initiatives.
Veterans Service Representative (Non-Rating)
Department of Veterans Affairs
NASHVILLE, TN
Serves on the National Non-Rating team to identify issues, gather relevant evidence and input data necessary to generate awards and notification letters to veterans describing actions and decisions taken and the reason for it.
• Analyzed, developed, and requests required evidence for claims not requiring a rating decision.
• Operated various electronic data processing systems for inputting data related to claims and correspondence preparation.
• Conducted interviews to gather information relevant to each case.
• Reviewed cases to assure all issues have addressed according to VA Laws.
• Made benefit eligibility determination based on active duty service.
10/2015-7/2016
------------ Heather R. King ------------
Family Readiness Support Assistant
1-1SpecialForcesGroup(Airborne) 9/2013 – 4/2015 OKINAWA, JAPAN
Served as the liaison between the battalion commander, company commanders and families of a Special Forces battalion.
• Responsible for communicating the Commander’s intent, priorities, and mission to 500 Soldiers and Families as well as advise on possible reactions to information.
• Managed public perception and dispelled rumors regarding troop activities.
• Handled sensitive/classified documents.
Air Reserve Technician
United States Air Force Reserves
MAXWELL AFB, AL
Acted as communications liaison between maintenance operations and wing operations.
5/2007- 02/2010
• Developed and presented reports to wing headquarters depicting assigned and transient aircraft status.
• Updated, maintained, and input sensitive aircraft status on both secure and non-secure networks.
• Composed, reviewed and edited all Performance Reports, awards, decorations, positive and negative personnel actions, and
prepares and reviews correspondence for 30 members
• Composed and reviewed for accuracy all correspondence sent from Maintenance Supervisor to Maintenance Command
Group
• Supervised monthly training and safety meetings for 40 employees
Aircraft Maintenance Craftsman
United States Air Force (Active Duty)
ELLSWORTH AFB, SD
Served as the senior controller in maintenance operations.
5/2001 – 5/2007
• Communicated aircraft status to the wing commander and various stakeholders affected by maintenance activities.
• Determined when conditions were unsafe for operations for over 250 personnel and 33 aircraft.
• Trained new employees on updating databases
• Developed all reports depicting assigned and transient aircraft status, location, and flying schedule deviations
VOLUNTEER SERVICE
Public Affairs Intern
18th Wing Public Affairs
OKINAWA, JAPAN
Executed public relations strategies when communicating with foreign governments on U.S. Military policies, procedures, and operations.
• Produced news releases, public service announcements, and emergency communications.
• Developed radio ads for dissemination on local Armed Forces Networks.
• Determined need for informational material to support agency programs for over 40,000 military personnel.
Public Relations Manager
Kadena Storytellers
OKINAWA, JAPAN
Established and developed effective relationships with media representatives and public affairs officers to gain media coverage to reach a wide range of audiences.
• Developed communication strategy and plans to achieve organizational objectives and goals.
• Prepared talking points for broadcast media events.
• Created social media presence to advertise for events and solicit volunteers.
• Reviewed and edited speeches to be given by Storytellers.
• Projected budget requirements for advertising.
• Hosted Kadena Storytellers events promoting resiliency training saving DoD over $30,000 in resiliency training.
Family Readiness Group Leader
5/2013 - 9/2013
10/2013-4/2015
------------ Heather R. King
44th & 72nd Signal Battalion(s)
SCHWEINFURT, GERMANY
• Scheduled and conducted briefings, orientations, and workshops for 100 personnel.
• Planned and executed over 50 team building events and fundraisers for 250 personnel.
• Prepared correspondence, newsletters, flyers, and personnel rosters for distribution.
------------
The George Washington University, 2014
Troy University – Montgomery, 2011
Master of Professional Studies, Strategic Public Relations GPA: 3.68 of a maximum 4.00
Bachelor of Science, Political Science,
GPA: 3.71 of a maximum 4.00 Magna Cum Laude
Review of Scholarship “Paradise Lost: Antifeminism Ideal Rhetoric or Glorification of the Ideal Family ------------/writing/2432462
“Team Kadena encouraged to take a ‘Power Nap’ during summer months” http://www.kadena.af.mil/news/story.asp?id=123350315
Facebook & Bullying: A Case Study ------------/watch?v=HGQRsGj7TVs&feature= youtu.be&hd=1
EDUCATION
PUBLICATIONS
09/2010-05/2013
Heather R. King ------------
SUMMARY of EXPERIENCE
A Pat Tillman Military Scholar with more than twelve years of successful public and community relations experience. Possesses a reputation for establishing and developing positive relationships and building consensus with stakeholders. A skilled communicator and dynamic individual recognized for devising creative external and internal communication strategies. Demonstrated expertise in leadership abilities, project management, team building, and improvement processes; able to assess needs, processes and performance and recommend and implement improvements. Proven ability to establish priorities, multi-task and meet strict deadlines; proven proficiency in developing innovative solutions to problems achieving positive results and driven to achieve excellence at every opportunity.
PROFESSIONAL EXPERIENCE
Senior Account Executive
Gish, Sherwood, & Friends
Nashville, TN
Serves as the Senior Account Executive for Public Relations.
• Develops public relations strategies for three business-to-business clients.
• Creates social media campaigns to gain earned media exposure in targeted publications.
• Supervises daily activities of account coordinators.
• Works with integrated marketing team to create strategic marketing campaigns.
• Manages retainer and client budgets.
Public Relations Specialist
Department of Veterans Affairs
NASHVILLE, TN
Serves under the VA MidSouth Healthcare Network (VISN) 9 Public Affairs Chief Communication Officer.
• Lead Editor for Veteran Centered Living quarterly magazine.
• Selected to author blogs for the SECVA’s national MyVA initiative.
7-2018-02-2019
7/2016-7/2018
• Increased Facebook reach by 40% on actions, 114% likes, 18% engagement, views 46%, 113% followers.
• Worked with media outlets to garner support and coverage for special events and feature stories.
• Review publications from various components before release for conformance with agency and current Federal policies.
• Maintained Intra/Internet for all five medical centers within the Network, reaching over 800,000 stakeholders.
• Proofed, edited, prepared and developed written and oral materials for dissemination through print and broadcast media on
information concerning missions, programs and accomplishments of VISN 9 and/or its facilities.
• Proofed, edited for clarity, grammatical accuracy, and compliance with style guides, preparing and developing written and
oral materials for news releases, articles and photos for internal and external communication.
• Reviewed printed material, study background information and obtain supplemental information through personal contacts.
• Authored feature stories, articles, and briefing reports about VISN 9, VISN 9 facilities and VA programs and
accomplishments.
• Gathered information to formulate speeches and special presentations for executive leaders.
• Independently planned and carried out assignments to include obtaining and presenting data and advice to program managers.
• Review newspaper and magazine articles on related topics to keep staff apprised of relevant issues.
• Coordinated execution of special events.
• Formed peer-to-peer collaboration group for FY16 class of TCF Trainees.
• Served as facility spokesperson to all media outlets on and off camera.
• Arranged and produced b-roll footage for various media outlets from subject matter experts concerning new initiatives.
Veterans Service Representative (Non-Rating)
Department of Veterans Affairs
NASHVILLE, TN
Serves on the National Non-Rating team to identify issues, gather relevant evidence and input data necessary to generate awards and notification letters to veterans describing actions and decisions taken and the reason for it.
• Analyzed, developed, and requests required evidence for claims not requiring a rating decision.
• Operated various electronic data processing systems for inputting data related to claims and correspondence preparation.
• Conducted interviews to gather information relevant to each case.
• Reviewed cases to assure all issues have addressed according to VA Laws.
• Made benefit eligibility determination based on active duty service.
10/2015-7/2016
------------ Heather R. King ------------
Family Readiness Support Assistant
1-1SpecialForcesGroup(Airborne) 9/2013 – 4/2015 OKINAWA, JAPAN
Served as the liaison between the battalion commander, company commanders and families of a Special Forces battalion.
• Responsible for communicating the Commander’s intent, priorities, and mission to 500 Soldiers and Families as well as advise on possible reactions to information.
• Managed public perception and dispelled rumors regarding troop activities.
• Handled sensitive/classified documents.
Air Reserve Technician
United States Air Force Reserves
MAXWELL AFB, AL
Acted as communications liaison between maintenance operations and wing operations.
5/2007- 02/2010
• Developed and presented reports to wing headquarters depicting assigned and transient aircraft status.
• Updated, maintained, and input sensitive aircraft status on both secure and non-secure networks.
• Composed, reviewed and edited all Performance Reports, awards, decorations, positive and negative personnel actions, and
prepares and reviews correspondence for 30 members
• Composed and reviewed for accuracy all correspondence sent from Maintenance Supervisor to Maintenance Command
Group
• Supervised monthly training and safety meetings for 40 employees
Aircraft Maintenance Craftsman
United States Air Force (Active Duty)
ELLSWORTH AFB, SD
Served as the senior controller in maintenance operations.
5/2001 – 5/2007
• Communicated aircraft status to the wing commander and various stakeholders affected by maintenance activities.
• Determined when conditions were unsafe for operations for over 250 personnel and 33 aircraft.
• Trained new employees on updating databases
• Developed all reports depicting assigned and transient aircraft status, location, and flying schedule deviations
VOLUNTEER SERVICE
Public Affairs Intern
18th Wing Public Affairs
OKINAWA, JAPAN
Executed public relations strategies when communicating with foreign governments on U.S. Military policies, procedures, and operations.
• Produced news releases, public service announcements, and emergency communications.
• Developed radio ads for dissemination on local Armed Forces Networks.
• Determined need for informational material to support agency programs for over 40,000 military personnel.
Public Relations Manager
Kadena Storytellers
OKINAWA, JAPAN
Established and developed effective relationships with media representatives and public affairs officers to gain media coverage to reach a wide range of audiences.
• Developed communication strategy and plans to achieve organizational objectives and goals.
• Prepared talking points for broadcast media events.
• Created social media presence to advertise for events and solicit volunteers.
• Reviewed and edited speeches to be given by Storytellers.
• Projected budget requirements for advertising.
• Hosted Kadena Storytellers events promoting resiliency training saving DoD over $30,000 in resiliency training.
Family Readiness Group Leader
5/2013 - 9/2013
10/2013-4/2015
------------ Heather R. King
44th & 72nd Signal Battalion(s)
SCHWEINFURT, GERMANY
• Scheduled and conducted briefings, orientations, and workshops for 100 personnel.
• Planned and executed over 50 team building events and fundraisers for 250 personnel.
• Prepared correspondence, newsletters, flyers, and personnel rosters for distribution.
------------
The George Washington University, 2014
Troy University – Montgomery, 2011
Master of Professional Studies, Strategic Public Relations GPA: 3.68 of a maximum 4.00
Bachelor of Science, Political Science,
GPA: 3.71 of a maximum 4.00 Magna Cum Laude
Review of Scholarship “Paradise Lost: Antifeminism Ideal Rhetoric or Glorification of the Ideal Family ------------/writing/2432462
“Team Kadena encouraged to take a ‘Power Nap’ during summer months” http://www.kadena.af.mil/news/story.asp?id=123350315
Facebook & Bullying: A Case Study ------------/watch?v=HGQRsGj7TVs&feature= youtu.be&hd=1
EDUCATION
PUBLICATIONS
09/2010-05/2013