Professional writer/marketer
Daniel John Smilloff
Profile
I am a motivated, personable business professional who is highly skilled in both verbal and written communication. I bring 15 years of professional marketing experience and 11 years of professional management experience to the table.
I�m comfortable with anyone, anywhere � and am a quick study when confronted with new things to learn. I am at my best when I am able to work with other people � and it is always a great feeling to know that you have helped someone in
some small way each day.
Skills Summary
? Public Relations Manager
? Communications Manager
? Digital Marketer
? Digital Content Producer
? Traditional Content Producer
? Mentor
? Public Speaker
? Professional Presenter
? Product Developer
? Corporate Trainer
? Collegiate Admissions Counselor
? Customer Service Specialist
? Newspaper Writer
? Newspaper Editor
? Overall Lover of Life
Professional Experience
PRIMROSE RETIREMENT COMMUNITIES � MAY, 2014 � OCTOBER, 2018
? Communications Manager.
? Responsible for public relations efforts that have resulted in over 400 pieces of positive media coverage for the company.
? Responsible for management of company Facebook page content and advertising efforts.
? Responsible for management of corporate Google Pay-Per-Click advertising efforts.
? Responsible for working with sales to develop digital marketing strategies to help achieve occupancy goals.
? Responsible for creation of original content for the web and print.
? Development of company newsletter and investor communication pieces.
? Seven years experience with Real Page and Matrix Care CRM services.
? Management of digital crisis communications plan involving social media and company website.
PRIMROSE RETIREMENT COMMUNITIES � AUGUST, 2011 � MAY, 2014
? Regional Marketing Manager.
? Responsible for training/mentoring Sales Directors in effective sales techniques designed to grow occupancy.
? Development of marketing materials/campaigns to help promote events.
? Creation/management of community marketing budgets in excess of $30,000 each.
? Coordination/implementation of marketing photo/video shoots used to produce collateral pieces.
ABERDEEN AMERICAN NEWS � JANUARY, 2007 � AUGUST, 2011
? Director of Digital Sales/Marketing.
? Responsible for training traditional print sales staff in the presentation and sales of digital products.
? Management of dedicated online sales staff � ongoing training, payroll, personnel etc.
? Moderation and production of online content.
? Compilation of analytics for all major websites � creation and upkeep of media kits for sales/marketing purposes.
? Determination of pricing for all online products to be sold.
? Coordination of special projects � business partnerships, community events etc.
Daniel John Smilloff
Profile
I am a motivated, personable business professional who is highly skilled in both verbal and written communication. I bring 15 years of professional marketing experience and 11 years of professional management experience to the table.
I�m comfortable with anyone, anywhere � and am a quick study when confronted with new things to learn. I am at my best when I am able to work with other people � and it is always a great feeling to know that you have helped someone in
some small way each day.
Skills Summary
? Public Relations Manager
? Communications Manager
? Digital Marketer
? Digital Content Producer
? Traditional Content Producer
? Mentor
? Public Speaker
? Professional Presenter
? Product Developer
? Corporate Trainer
? Collegiate Admissions Counselor
? Customer Service Specialist
? Newspaper Writer
? Newspaper Editor
? Overall Lover of Life
Professional Experience
PRIMROSE RETIREMENT COMMUNITIES � MAY, 2014 � OCTOBER, 2018
? Communications Manager.
? Responsible for public relations efforts that have resulted in over 400 pieces of positive media coverage for the company.
? Responsible for management of company Facebook page content and advertising efforts.
? Responsible for management of corporate Google Pay-Per-Click advertising efforts.
? Responsible for working with sales to develop digital marketing strategies to help achieve occupancy goals.
? Responsible for creation of original content for the web and print.
? Development of company newsletter and investor communication pieces.
? Seven years experience with Real Page and Matrix Care CRM services.
? Management of digital crisis communications plan involving social media and company website.
PRIMROSE RETIREMENT COMMUNITIES � AUGUST, 2011 � MAY, 2014
? Regional Marketing Manager.
? Responsible for training/mentoring Sales Directors in effective sales techniques designed to grow occupancy.
? Development of marketing materials/campaigns to help promote events.
? Creation/management of community marketing budgets in excess of $30,000 each.
? Coordination/implementation of marketing photo/video shoots used to produce collateral pieces.
ABERDEEN AMERICAN NEWS � JANUARY, 2007 � AUGUST, 2011
? Director of Digital Sales/Marketing.
? Responsible for training traditional print sales staff in the presentation and sales of digital products.
? Management of dedicated online sales staff � ongoing training, payroll, personnel etc.
? Moderation and production of online content.
? Compilation of analytics for all major websites � creation and upkeep of media kits for sales/marketing purposes.
? Determination of pricing for all online products to be sold.
? Coordination of special projects � business partnerships, community events etc.