Professional Experience
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Location: Raleigh, NC, USA
School: North Carolina State University
Major: Fashion & Textile Management

Professional Experience

SEO Content Specialist
ROI Revolution
June 2018 - September 2019
- Conducted keyword research for clients’ transactional category and subcategory pages
- Wrote keyword-targeted copy for clients’ web pages to improve position in Google search
- Made content and html recommendations for informational pages to improve position and capture featured snippets
- Created unique blog posts and guest posts for acquiring backlinks for clients
- Tracked and analyzed keyword positions via Moz and SEMRush
- Generated reports to measure the effects of SEO implementations
- Developed relationships with clients to better understand their business and write according to brand voice
- Acted as liaison between SEO team and Development team to create tools to enhance efficiency of SEO process

Sales & Marketing Coordinator
Vietri
April 2017 - June 2018
- Managed social media content and interactions
- Retained current customers through creative, segmented email copy
- Enticed customers to make purchases with brief yet intriguing meta and product descriptions
- Created engaging social media stories via modern tools like Canva
- Developed new content and loyal customers by contacting and partnering with relevant influencers
- Tracked and reported various consumer and influencer metrics to evaluate marketing performance
- Added and updated products and product descriptions through website’s CMS

SEO, Social Media, Wordpress, Canva, Copywriting, Google Analytics, Data Studio