Professional academy soccer coach and former professional soccer player with a Bachelor�s degree in Communication Science and experience in Marketing, Social Media, and Data Analysis.
Professional academy soccer coach and former professional soccer player with a Bachelor�s degree in Communication Science and experience in Marketing, Social Media, and Data Analysis.
ERNESTO IBARRA
Apartment #1801, 13696 100th Avenue
Surrey, BC V3T0L5
Phone------------
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------------/in/erneibarraflores/
SUMMARY.
Professional academy soccer coach and former professional soccer player with a Bachelor’s degree in Communication Science and experience in Marketing, Social Media, and Data Analysis.
HIGHLIGHTS
4+ years of experience as an academy soccer coach in different parts of the world
Knowledge of top soccer development programs implemented in first division clubs in Brazil and Mexico.
Experience as a performance data and tactical analyst in Brazilian first division
Freelance app, web, and videogame tester.
5+ experience in the marketing and social media software industry, working with big data and social media monitoring.
Experience with delivery of performance and data reports as well as data analysing.
Multilingual: Spanish, English, Portuguese, intermediate French
EXPERIENCE
Assistant Coach and U13 High performance Head Coach December 2018-Present
Barcelona Academy Vancouver (Burnaby, Canada)
Assistant coach providing support during training sessions of the U11, and U16 teams as needed.
Head coach in charge of the delivery of training sessions and management of players during games for the high performance U13 boys team
Player and Match report delivery to the Technical Directors in Vancouver and in the FC Barcelona headquarters in Spain.
Marketing & Content Manager LATAM July 2014- December 2018
E.life Buzzmonitor (Mexico City and Recife, Brazil)
Managing and creating promotional content, tutorial videos, blog posts, email marketing campaigns (Mailchimp) , and weekly newsletter for our brand in Latin America.
Managing our brands’ website and social media platforms in Latin America.
Management of budget and creation of paid ads on social media channels like Facebook, LinkedIn and Twitter.
Generating leads using marketing strategies and channels to build a client base in Latin America.
Translating and adapting external and internal brand content like ebooks and presentations, from our Headquarters in Brazil, from Portuguese and English to Spanish, for our LATAM operations.
Developing specialized consumer and marketing reports using social media data for the press.
U17 Head Coach July 2017 - October 2018
Club Leon Academy Perinorte (Mexico City)
? In charge of building the weekly training program and implementing it along with the assistant coaches, as well as managing the team during official games.
? Implementation of the player development program for athletes to make the jump to the clubs U20 and Mexican first division teams.
? Sent three players to Club Leon’s U20 team and won the U17 academy championship in Mexico City in 2017.
U17 Head Coach and Summer Soccer Camp Coordinator March 2018 - May 2018
Al Ethihad Sports Academy (Dubai and Kerala, India)
? Building the training programs for the different levels and ranks of their youth summer soccer camp in India and implementing it along with local assistant coaches.
? Head coach of the U17 senior team in Kerala, India, during the Kerala Football Federation soccer tournament.
? Scouting young talented players from the Academy in Dubai and India to send on trial to professional soccer clubs and the Indian national team.
Assistant Coach and Assistant Tactical Analyst May 2014 - June 2016
Sport Club do Recife (Recife, Brazil)
? Collecting and organizing data to build tactical and performance reports for the U20 and first division teams.
? Attending games from rival teams and delivering tactical and scouting reports to the U20 and first division team coaching staff.
? Assistant coach for the U13, U15, and U17 teams, helping implement training sessions on the field.
Social Media Analyst November 2012 - June 2014
E.life Buzzmonitor (Recife, Brazil)
Collection of social media data and social media performance metrics using different tools like Buzzmonitor, Radian6, Brandwatch, and Tweetmeter
Analyzing the findings collected to deliver business and marketing insights to our clients.
Developing consumer behavior reports for different clients and projects, like Sanofi, Tequila Jose Cuervo, Fox Channel, Samsung, and Fox Channel.
Develop specialized consumer and marketing reports using social media data to promote in the press
Global Marketing Intern February 2012- August 2012
ILSC Education Group Vancouver (Vancouver, Canada)
Intern as part of the global marketing team for ILSC education Group providing content for the company website, blog, and social media profiles.
Helping with the development of new marketing strategies to create interest among prospect students from around the world.
Creating reports benchmarking other schools digital presence and comparing it with ILSC.
Helping promote the school in study abroad fairs and events.
EDUCATION
B.A. Communication Sciences, minor in Sports Journalism
Universidad del Valle de México Campus Lomas Verdes in Mexico City 2007-2011
University Summer exchange focused on Marketing and business 2010
University of Liverpool, England
Graduate degree in Professional soccer coaching
Faculdade IBGM in Recife, Brazil 2014- 2016
OTHERS
Knowledge of Excel, Powerpoint, Word, Photoshop, iMovie, GarageBand, Wordpress, Mailchimp, Highrise, Google Data Studio, Google Analytics, Facebook Ads, Hootsuite, Buzzmonitor.
Fluent in English, French, Portuguese, and native Spanish speaker
Part Time Academy Soccer coach currently working for Barcelona Academy in Vancouver.
Former 2nd and 3rd division professional soccer player in Mexico
Canadian Permanent Resident
ERNESTO IBARRA
Apartment #1801, 13696 100th Avenue
Surrey, BC V3T0L5
Phone------------
------------
------------/in/erneibarraflores/
SUMMARY.
Professional academy soccer coach and former professional soccer player with a Bachelor’s degree in Communication Science and experience in Marketing, Social Media, and Data Analysis.
HIGHLIGHTS
4+ years of experience as an academy soccer coach in different parts of the world
Knowledge of top soccer development programs implemented in first division clubs in Brazil and Mexico.
Experience as a performance data and tactical analyst in Brazilian first division
Freelance app, web, and videogame tester.
5+ experience in the marketing and social media software industry, working with big data and social media monitoring.
Experience with delivery of performance and data reports as well as data analysing.
Multilingual: Spanish, English, Portuguese, intermediate French
EXPERIENCE
Assistant Coach and U13 High performance Head Coach December 2018-Present
Barcelona Academy Vancouver (Burnaby, Canada)
Assistant coach providing support during training sessions of the U11, and U16 teams as needed.
Head coach in charge of the delivery of training sessions and management of players during games for the high performance U13 boys team
Player and Match report delivery to the Technical Directors in Vancouver and in the FC Barcelona headquarters in Spain.
Marketing & Content Manager LATAM July 2014- December 2018
E.life Buzzmonitor (Mexico City and Recife, Brazil)
Managing and creating promotional content, tutorial videos, blog posts, email marketing campaigns (Mailchimp) , and weekly newsletter for our brand in Latin America.
Managing our brands’ website and social media platforms in Latin America.
Management of budget and creation of paid ads on social media channels like Facebook, LinkedIn and Twitter.
Generating leads using marketing strategies and channels to build a client base in Latin America.
Translating and adapting external and internal brand content like ebooks and presentations, from our Headquarters in Brazil, from Portuguese and English to Spanish, for our LATAM operations.
Developing specialized consumer and marketing reports using social media data for the press.
U17 Head Coach July 2017 - October 2018
Club Leon Academy Perinorte (Mexico City)
? In charge of building the weekly training program and implementing it along with the assistant coaches, as well as managing the team during official games.
? Implementation of the player development program for athletes to make the jump to the clubs U20 and Mexican first division teams.
? Sent three players to Club Leon’s U20 team and won the U17 academy championship in Mexico City in 2017.
U17 Head Coach and Summer Soccer Camp Coordinator March 2018 - May 2018
Al Ethihad Sports Academy (Dubai and Kerala, India)
? Building the training programs for the different levels and ranks of their youth summer soccer camp in India and implementing it along with local assistant coaches.
? Head coach of the U17 senior team in Kerala, India, during the Kerala Football Federation soccer tournament.
? Scouting young talented players from the Academy in Dubai and India to send on trial to professional soccer clubs and the Indian national team.
Assistant Coach and Assistant Tactical Analyst May 2014 - June 2016
Sport Club do Recife (Recife, Brazil)
? Collecting and organizing data to build tactical and performance reports for the U20 and first division teams.
? Attending games from rival teams and delivering tactical and scouting reports to the U20 and first division team coaching staff.
? Assistant coach for the U13, U15, and U17 teams, helping implement training sessions on the field.
Social Media Analyst November 2012 - June 2014
E.life Buzzmonitor (Recife, Brazil)
Collection of social media data and social media performance metrics using different tools like Buzzmonitor, Radian6, Brandwatch, and Tweetmeter
Analyzing the findings collected to deliver business and marketing insights to our clients.
Developing consumer behavior reports for different clients and projects, like Sanofi, Tequila Jose Cuervo, Fox Channel, Samsung, and Fox Channel.
Develop specialized consumer and marketing reports using social media data to promote in the press
Global Marketing Intern February 2012- August 2012
ILSC Education Group Vancouver (Vancouver, Canada)
Intern as part of the global marketing team for ILSC education Group providing content for the company website, blog, and social media profiles.
Helping with the development of new marketing strategies to create interest among prospect students from around the world.
Creating reports benchmarking other schools digital presence and comparing it with ILSC.
Helping promote the school in study abroad fairs and events.
EDUCATION
B.A. Communication Sciences, minor in Sports Journalism
Universidad del Valle de México Campus Lomas Verdes in Mexico City 2007-2011
University Summer exchange focused on Marketing and business 2010
University of Liverpool, England
Graduate degree in Professional soccer coaching
Faculdade IBGM in Recife, Brazil 2014- 2016
OTHERS
Knowledge of Excel, Powerpoint, Word, Photoshop, iMovie, GarageBand, Wordpress, Mailchimp, Highrise, Google Data Studio, Google Analytics, Facebook Ads, Hootsuite, Buzzmonitor.
Fluent in English, French, Portuguese, and native Spanish speaker
Part Time Academy Soccer coach currently working for Barcelona Academy in Vancouver.
Former 2nd and 3rd division professional soccer player in Mexico
Canadian Permanent Resident