PR/ Influencer Marketing
EDUCATION
Masters of Science Media Ventures | Boston University
SEPTEMBER 2018 TO CURRENT
-Current 3.6 GPA out of 4.0 grading scale -Teacher�s Assistant for COM CO 101: The World of Communication the Human Storyteller
EXPERIENCE
Public Relations and Influencer Marketing Intern| Fabletics
JANUARY 2018 TO CURRENT
-Assist with influencer gifting (printing labels, selecting merchandise, packaging boxes)
-Research lifestyle, fitness and fashion influencers for potential partnerships
-Track and monitor influencer�s social media posts -Update lookbooks with images of the newest collection
-Monitor news outlets for media coverage -Responsible for event logistics
Public Relations Intern| RappAround Public Relations Consulting
JANUARY 2018 TO CURRENT
-Assist in stylist pulls
-Create and update media lists
-Daily monitoring of all press outlets (social media, both print and online publications)
-Compile and email media clips to clients
-Brainstorm and write pitches for publications -Conduct research on influencers for potential partnerships (nano, macro, micro and top tier) -Organize and merchandise the showroom
-Update the company�s website with the latest celebrity and press media clips
Editor-in-Chief| Daily Eastern Newspaper AUGUST 2016 TO MAY 2017
-Implemented new staff positions to increase production efficiency
-Facilitated time and stress management training to boost staff morale
-Increased the publication�s social media presence with the addition of a Snapchat account
-Managed and implemented the induction of Associated Press (AP) Wire
-Maintained constant communication between editorial advisor, business administrator and pressman
Bachelor of Arts Journalism| Eastern Illinois University
AUGUST 2013 TO MAY 2017
-Earned a 3.4 GPA out of a 4.0 grading scale
-Major concentration: Public Relations -Minor: Entrepreneurship
-Served as Night Chief for two nights, edited stories for grammatical errors, checked for AP Style and used InDesign to format the pages
-Wrote and edited three articles per week including editorials, columns, news stories and feature stories
-Daily Eastern Newspaper and website both won first place for overall excellence in 2017 from the Society of Collegiate Journalists competition
Verge Editor| Daily Eastern Newspaper AUGUST 2015 TO MAY 2016
-Created a weekly budget detailing the articles, artwork and the responsible reporters/ photographers for each issue
-Worked with the Verge Designer to create a visually pleasing and cohesive page layout
-Determined events newsworthiness, conducted interviews with sources and edited news stories
-Updated the website and Facebook page with the latest stories and photos
-Awarded 2nd place for Best Entertainment Supplement from the Illinois Collegiate Press
Association in 2016
Body of work: https:// ------------/staff/? writer=Kalyn%20Hayslett
SKILLS
- Cision
- Microsoft Office
- Google Docs, Sheets
- Dropbox
- Photoshop
- InDesign
- Canva (design social media posts and flyers) - Wordpress
EDUCATION
Masters of Science Media Ventures | Boston University
SEPTEMBER 2018 TO CURRENT
-Current 3.6 GPA out of 4.0 grading scale -Teacher�s Assistant for COM CO 101: The World of Communication the Human Storyteller
EXPERIENCE
Public Relations and Influencer Marketing Intern| Fabletics
JANUARY 2018 TO CURRENT
-Assist with influencer gifting (printing labels, selecting merchandise, packaging boxes)
-Research lifestyle, fitness and fashion influencers for potential partnerships
-Track and monitor influencer�s social media posts -Update lookbooks with images of the newest collection
-Monitor news outlets for media coverage -Responsible for event logistics
Public Relations Intern| RappAround Public Relations Consulting
JANUARY 2018 TO CURRENT
-Assist in stylist pulls
-Create and update media lists
-Daily monitoring of all press outlets (social media, both print and online publications)
-Compile and email media clips to clients
-Brainstorm and write pitches for publications -Conduct research on influencers for potential partnerships (nano, macro, micro and top tier) -Organize and merchandise the showroom
-Update the company�s website with the latest celebrity and press media clips
Editor-in-Chief| Daily Eastern Newspaper AUGUST 2016 TO MAY 2017
-Implemented new staff positions to increase production efficiency
-Facilitated time and stress management training to boost staff morale
-Increased the publication�s social media presence with the addition of a Snapchat account
-Managed and implemented the induction of Associated Press (AP) Wire
-Maintained constant communication between editorial advisor, business administrator and pressman
Bachelor of Arts Journalism| Eastern Illinois University
AUGUST 2013 TO MAY 2017
-Earned a 3.4 GPA out of a 4.0 grading scale
-Major concentration: Public Relations -Minor: Entrepreneurship
-Served as Night Chief for two nights, edited stories for grammatical errors, checked for AP Style and used InDesign to format the pages
-Wrote and edited three articles per week including editorials, columns, news stories and feature stories
-Daily Eastern Newspaper and website both won first place for overall excellence in 2017 from the Society of Collegiate Journalists competition
Verge Editor| Daily Eastern Newspaper AUGUST 2015 TO MAY 2016
-Created a weekly budget detailing the articles, artwork and the responsible reporters/ photographers for each issue
-Worked with the Verge Designer to create a visually pleasing and cohesive page layout
-Determined events newsworthiness, conducted interviews with sources and edited news stories
-Updated the website and Facebook page with the latest stories and photos
-Awarded 2nd place for Best Entertainment Supplement from the Illinois Collegiate Press
Association in 2016
Body of work: https:// ------------/staff/? writer=Kalyn%20Hayslett
SKILLS
- Cision
- Microsoft Office
- Google Docs, Sheets
- Dropbox
- Photoshop
- InDesign
- Canva (design social media posts and flyers) - Wordpress