Performance Marketer and Web Developer
My primary focus is lead generation and website performance � front-end, back-end, SEO, Paid, and Social. I make sure we�re not only generating leads, but the right leads, and that they�re getting to the right place.
I design, build, test, track, and revise. From there, I know which levers to push and which ones to pull. Then I test again.
I have consistently driven marketing efforts resulting in improved lead volume and quality at every single company that I�ve managed online performance for. The end result? Positive online growth that supports scalable, big picture growth of the overall business, and websites that continue to flourish years after I release the controls.
Experience
PSAV
9/2017-Present
Website Manager
Grew revenue from online leads by 230% in my first year
Grew online lead volume by 35% in my first year
Served as the primary strategist for paid and owned media and improving on ROAS
Established and optimized new channels for lead generation
Expanded reporting capabilities and analyzed metrics for the marketing->sales revenue funnel
Served as technical marketing contact for over 1000 salespersons across North America and Europe
TCS Education System
6/2016-9/2017
Web Performance Manager
Increased organic website engagement and surpassed B2C organizational growth and lead generation goals as project lead on over five .edu website rebuilds
Presented digital strategies to all levels of leadership and mediated buy-in among faculty, staff, and senior leadership
TCS Education System
9/2013-6/2016
Web Developer
Increased engagement across mobile devices by improving websites� technical performance
Improved engagement and conversions via strategic application of A/B test results from website pages, templates, and lead gen forms
Thwarted thousands of hacking attempts via increased security protocols for digital properties
Young Innovations1/2012-9/2013
Web Developer
Increased sales across B2B e-commerce properties
Managed AdWords campaigns and increased conversions while lowering cost-per-click (CPC)
Directed promotional photography for packaging use
Northern Illinois University
10/2009-1/2012
Graphic Designer
Designed recruitment guides, fliers, videos
Directed promotional photo and video shoots
Served as parent and family university liaison for marketing
My primary focus is lead generation and website performance � front-end, back-end, SEO, Paid, and Social. I make sure we�re not only generating leads, but the right leads, and that they�re getting to the right place.
I design, build, test, track, and revise. From there, I know which levers to push and which ones to pull. Then I test again.
I have consistently driven marketing efforts resulting in improved lead volume and quality at every single company that I�ve managed online performance for. The end result? Positive online growth that supports scalable, big picture growth of the overall business, and websites that continue to flourish years after I release the controls.
Experience
PSAV
9/2017-Present
Website Manager
Grew revenue from online leads by 230% in my first year
Grew online lead volume by 35% in my first year
Served as the primary strategist for paid and owned media and improving on ROAS
Established and optimized new channels for lead generation
Expanded reporting capabilities and analyzed metrics for the marketing->sales revenue funnel
Served as technical marketing contact for over 1000 salespersons across North America and Europe
TCS Education System
6/2016-9/2017
Web Performance Manager
Increased organic website engagement and surpassed B2C organizational growth and lead generation goals as project lead on over five .edu website rebuilds
Presented digital strategies to all levels of leadership and mediated buy-in among faculty, staff, and senior leadership
TCS Education System
9/2013-6/2016
Web Developer
Increased engagement across mobile devices by improving websites� technical performance
Improved engagement and conversions via strategic application of A/B test results from website pages, templates, and lead gen forms
Thwarted thousands of hacking attempts via increased security protocols for digital properties
Young Innovations1/2012-9/2013
Web Developer
Increased sales across B2B e-commerce properties
Managed AdWords campaigns and increased conversions while lowering cost-per-click (CPC)
Directed promotional photography for packaging use
Northern Illinois University
10/2009-1/2012
Graphic Designer
Designed recruitment guides, fliers, videos
Directed promotional photo and video shoots
Served as parent and family university liaison for marketing