Springdale, Arkansas 72762 ● ------------
------------ ● LinkedIn
Category Manager & Advisor
A proven leader capable of devising development strategies determining product positioning to maximize visibility
A goal-focused and detail-oriented Category Advisor successful at contributing to the profitability of retail locations by increasing volume of products sold within designated categories. Improve the speed of category merchandise turnover. Specialize in assisting with pricing and organizations of category products. Demonstrated success in analyzing data and insights to determine industry trends in relation to product categories.
Highlights of Expertise
• Strategic Business Planning
• Customer-Focused Insight
• Category Development Strategies
• Financial Analysis & Computer Programming
• Spreadsheet & Prospace Automation
• Portfolio Management
• Trends Identification
• Space to Sales Analysis
• Vendor Performance Evaluation
• Team Building and Leadership
Newell Brands, Bentonville, Arkansas
CATEGORY ADVISOR (September 2016 to August 2018)
Conducted high quality analysis and synthesis of multi-source data to derive insight. Delivered fully integrated consumer, category, and market insight to guide strategic choices and tactical actions, leading to market growth. Compared and analyzed competitor ads through Market Track Ad Comparison software.
♦ Determined potential new products and vendor meetings, as well as adds and deletes selections.
♦ Saved $90k per year in labor costs from expert ability in writing scripts in Space Automation Pro.
♦ Minimized company labor costs, saving eight hours per month, by writing a Visual Basic program to create SSO forms, utilizing user interaction, gathering data from Retail Link reports, and populating the SSO forms.
♦ Created data sets through Shiloh analytics platform and scheduled reports to provide weekly performance data.
♦ Served as the Category Manager for Walmart’s categories of Heated Cooking, Toast, Bread, Microwave.
Advantage Solutions, Bentonville, Arkansas
SENIOR BUSINESS ANALYST (January 2015 to September 2016)
Directed the requirements development for applying technology to satisfy business needs and critically evaluated information gathered from multiple sources and decomposed high-level information into details. Developed and maintained understanding of customer workflows and business needs to support. Delivered precise specifications to include workflow, business rules, data analysis, and data mapping to clients and development staff. Gathered requirements and helped build and document specifications for development.
♦ Developed programs and complex formulas to track KPI’s and predict operational team’s goals.
♦ Presented analysis of complex reports, graphs, and presentations for new customers.
♦ Reduced team hours each week and saved the company thousands of dollars each year by automating complex business processes.
Resource Marketing, Bentonville, Arkansas
RETAIL LINK ANALYST (April 2014 to October 2014)
Provided support to the business analysis team while working cross-functionally within the company to improve and grow the account, as well as support sales, replenishment, logistics, and other internal teams. Utilized Retail Link system to support team in improving account metrics. Collected, analyzed, and provided data to increase sales productivity, support forecast process, and assist in business planning. Found opportunities to use analytical skills to draft plans of action.
♦ Decreased report delivery time by 50% within 90 days by automating Retail Link sales data.
♦ Increased customer service reputation and client retention by restructuring Business Analysts duties.
------------ / Wal-Mart, Bentonville, Arkansas (March 2012 to April 2014)
SENIOR INVENTORY COORDINATOR
Managed and maintained set inventory levels within established system. Decreased time spent on inventory analysis by 500% by automating the replenishment analysis for 1700 items within the first 90 days.
Developed a detailed instruction manual to outline and illustrate technical duties based on specific information gathered from the team. Highlighted the daily tasks of a Merchandise Assistant in 12 categories.
Arkansas Fence Company, Inc., Elm Springs, Arkansas
OWNER / PRESIDENT (June 1999 to March 2012)
Oversaw the goals and strategies and presided over the entire workforce while overseeing budgets and ensuring resources are properly allocated. Provided visionary and strategic leadership while overseeing the investment of funds and managing associated risks, supervising cash management activities, and executing capital-raising strategies. Developed and implemented strategies and set the overall direction of the company. Implemented daily guidelines, directed organization’s financial goals, objectives, and budgets, and presided over quality control.
♦ Increased yearly sales from $196k to $929k by contract negotiation, hiring staff, and advertising.
Education & Credentials
Bachelor of Science in Business Administration; Major: Computer Information Systems Quantitative
University of Arkansas, Fayetteville, Arkansas
Knowledge in software programming languages in COBOL, IBM Smalltalk, SQL, Visual Basic, and C#.
Certified Retail Analyst, Focus: Retail Link, Northwest Arkansas Community College, Bentonville, Arkansas
JDA Prospace Certified – I & II