Opportunity seeker, researcher, expert listener, presenter, negotiator, creative thinker and closer
Opportunity seeker, researcher, expert listener, presenter, negotiator, creative thinker and closer
Summary
Top Sales rep with unsurpassed sales, high retention rate and converter of one-off sales to annual, auto renewal membership sales. Proven knowledge about the sales cycle process, persistent about follow-up, and customer service and satisfaction as number one priority. Opportunity seeker, researcher, expert listener, presenter, negotiator, creative thinker and closer.
EXPERIENCE
Founder & Managing Director, S E m I e INC.; Remote � 2007-present
22 + years in new business development, sales, sponsorship sales, sponsorship program development, account management and renewable services
Clients include:
Wanderlust
NYC Wine & Food Festival
SOBE Wine & Food Festival
FOOD & WINE
Chefs for Farmers
Food Network
Cooking Channel
Buick
Time Warner Cable
Delta Air Lines
Barilla
Marriott International
Hummer
Chrysler
Charlotte's Web
Papa & Barkley
Kneipp
ButterflyMX
redIQ
The Guarantors
and more
Notable accomplishments include:
NYC Wine & Food Festival - Inaugural Director of Sponsorship: creator of the festival�s sponsorship program. The program provides top level service creating high Sponsor retention and supports the exponential growth from $800,000/45 sponsors in 2008 to $4M+ /177 sponsors in 2014
Wanderlust (Wellspring) - Integrated Partnerships Executive: Sold new product (event) and increased revenue 75% mostly from a new, non endemic industry to which I sold exclusively
Chefs for Farmers - Director of Sponsorship: Transformed the event from regional sponsors only to national and multimedia sponsors and increased revenue and initiated long-term relationships still sponsoring the event today
NYC and SOBE Wine & Food Festivals - Provided the highest level of customer service causing an 85% retention rate in assigned sponsors, over $1.5 M in revenue per festival per year
Head of Partnerships, Greenpearl events; remote � 2016-2020
Generate leads, pitch and sell sponsorships for multiple (30 annual) high-level, professional conferences to new and existing/assigned clients (over 200)
Exponential sales growth year over year (100%, 150%) and consistently surpassing quotas
Sold more than 2/3 of the firm�s total sponsorship revenue
Averaged 65% retention rate and converted clients from singular event sponsors to multiple event sponsors and annual members to our auto renewal membership program
Owner of the client relationship through the life of the contract and ensuring delivery of sponsorship items for multiple clients at multiple events with the best customer service
Senior Event Marketing Manager, FOOD & WINE; NY, NY � 1998-2005
Principal contact for the FOOD & WINE Magazine Classic in Aspen (5,000 attendees)
Developed, negotiated and presented strategic, business-building proposals for corporate sponsorships and added-value programs based on total advertising commitment
Managed $2 million+ budget | Conserved the relationship with 350 exhibitors, 25+ Sponsors, 100+ advertisers, 30+ speakers, 100 attending staff, 85+ seminars in 15+ venues and 800 local Aspen volunteers
Negotiated and executed 50+ vendor, 3 hotel and 10 freelance contracts
Hired, trained and managed 3 full-time staff members to coordinate the support work for the Classic | Initiated and oversaw creative and production of all printed materials
Coordinated and activated FOOD & WINE's and F&W Advertisers' participation at marketing events
EDUCATION
Northeastern university, Boston, ma - BS business & Marketing
Kent School, Kent, CT
VOLUNTEER
Health Barn Foundation | Habitat for Humanity | Home & School Association | Youth Activities Program
Summary
Top Sales rep with unsurpassed sales, high retention rate and converter of one-off sales to annual, auto renewal membership sales. Proven knowledge about the sales cycle process, persistent about follow-up, and customer service and satisfaction as number one priority. Opportunity seeker, researcher, expert listener, presenter, negotiator, creative thinker and closer.
EXPERIENCE
Founder & Managing Director, S E m I e INC.; Remote � 2007-present
22 + years in new business development, sales, sponsorship sales, sponsorship program development, account management and renewable services
Clients include:
Wanderlust
NYC Wine & Food Festival
SOBE Wine & Food Festival
FOOD & WINE
Chefs for Farmers
Food Network
Cooking Channel
Buick
Time Warner Cable
Delta Air Lines
Barilla
Marriott International
Hummer
Chrysler
Charlotte's Web
Papa & Barkley
Kneipp
ButterflyMX
redIQ
The Guarantors
and more
Notable accomplishments include:
NYC Wine & Food Festival - Inaugural Director of Sponsorship: creator of the festival�s sponsorship program. The program provides top level service creating high Sponsor retention and supports the exponential growth from $800,000/45 sponsors in 2008 to $4M+ /177 sponsors in 2014
Wanderlust (Wellspring) - Integrated Partnerships Executive: Sold new product (event) and increased revenue 75% mostly from a new, non endemic industry to which I sold exclusively
Chefs for Farmers - Director of Sponsorship: Transformed the event from regional sponsors only to national and multimedia sponsors and increased revenue and initiated long-term relationships still sponsoring the event today
NYC and SOBE Wine & Food Festivals - Provided the highest level of customer service causing an 85% retention rate in assigned sponsors, over $1.5 M in revenue per festival per year
Head of Partnerships, Greenpearl events; remote � 2016-2020
Generate leads, pitch and sell sponsorships for multiple (30 annual) high-level, professional conferences to new and existing/assigned clients (over 200)
Exponential sales growth year over year (100%, 150%) and consistently surpassing quotas
Sold more than 2/3 of the firm�s total sponsorship revenue
Averaged 65% retention rate and converted clients from singular event sponsors to multiple event sponsors and annual members to our auto renewal membership program
Owner of the client relationship through the life of the contract and ensuring delivery of sponsorship items for multiple clients at multiple events with the best customer service
Senior Event Marketing Manager, FOOD & WINE; NY, NY � 1998-2005
Principal contact for the FOOD & WINE Magazine Classic in Aspen (5,000 attendees)
Developed, negotiated and presented strategic, business-building proposals for corporate sponsorships and added-value programs based on total advertising commitment
Managed $2 million+ budget | Conserved the relationship with 350 exhibitors, 25+ Sponsors, 100+ advertisers, 30+ speakers, 100 attending staff, 85+ seminars in 15+ venues and 800 local Aspen volunteers
Negotiated and executed 50+ vendor, 3 hotel and 10 freelance contracts
Hired, trained and managed 3 full-time staff members to coordinate the support work for the Classic | Initiated and oversaw creative and production of all printed materials
Coordinated and activated FOOD & WINE's and F&W Advertisers' participation at marketing events
EDUCATION
Northeastern university, Boston, ma - BS business & Marketing
Kent School, Kent, CT
VOLUNTEER
Health Barn Foundation | Habitat for Humanity | Home & School Association | Youth Activities Program