Olivia Cannon Resume
OLIVIA CANNON
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EDUCATION
Indiana University, Bloomington, IN May 2019
O’Neill School of Public and Environmental Affairs
Bachelor of Science in Public Affairs
Major: SPEA Management
Minors: Business and Marketing through Kelley School of Business
• Dean’s List Fall 2017, Spring 2018
Affiliations – American Marketing Association
EXPERIENCE
Fiat Chrysler Automobiles FCA, Detroit, MI May 2019-August 2019
Mopar Service and Parts Intern
• Contributed to Corporate and Business Center service marketing campaigns
• Activated an accessory displays improvement initiative within the Great Lakes Business Center dealerships to increase accessory sales within the Business Center utilizing Microsoft Publisher to create written templates to ensure initiation.
• Scheduled and executed 10 display improvement projects in the Michigan, Indiana, Ohio and Kentucky area.
• Broadened dealership operations knowledge while traveling with Area Managers
• Developed program growth and marketing opportunities for the Mopar Career Automotive Program (CAP LOCAL)
JoyRun Indiana University, Bloomington, IN January 2017- December 2018
Campus Growth Lead (September 2018 – December 2018)
• Used critical thinking skills to drive growth on the Indiana University Campus through making executive decisions based on data gathered daily through JoyRun’s website’s data platform
• Documented data via Google Sheets to report and improve key performance metrics through daily and weekly meetings with the corporate team to execute deliverables with the on-campus team
• Developed relationships with local merchant partners to effectively launch promotions and events to continue growth for both the merchant partners and JoyRun
Campus Lead (February 2017-September 2018)
• Ran weekly meetings and created the weekly schedules through organized management of Google Drive and the Google Docs the team and I used collaboratively
• Delegated and coordinated organization outreach events and daily marketing activities
• Launched product line in the first 3 months to 4,000 users and continued to grow 10% weekly while hiring, training, and leading a team of 10+ students in marketing internship positions and runner positions
• Presented to organizations of 100+ users at once to engage the IU community in JoyRun outreach to strengthen the brand image and quality of experience for users
• Resolved internal and external issues within the team on a daily basis and utilized the skills necessary to effectively manage priorities to accomplish weekly and monthly individual and team deliverables
Marketing Intern (January 2017- February 2017)
• Refined communication and sales skills through collaborating with a team to execute on-the-ground marketing campaigns targeted at increasing new users and brand advocates
• Gained valuable sales & business development experience while marketing JoyRun, driving metrics, and launching a new product on the Indiana University campus.
The Stray Dog Bar and Grill, New Buffalo, MI May 2018-August 2018
Server
• Completed 2-week training program to succeed in job requirements
• Executed successful problem solving when communicating with co-servers and guests to demonstrate excellent customer service
• Utilized sales skills and tactics to increase beverage and food sales
ACTIVITIES
The Play for Jake Foundation, La Porte/Bloomington, IN
Active Member and Volunteer
• Reached our team goal to fundraise $2,000, to purchase, and donate an AED to IU in memory of Jake
• Participated and volunteered in events to raise awareness of heart conditions on the IU campus
Indiana University Sailing Club, Bloomington, IN
Marketing chair, Team Member
• Created and managed the team’s Instagram page to increase awareness and engagement of club to ultimately increase the number of member and team funds as a result of member dues
• Sailed in regattas, beat Purdue, and learned about sailing
Indiana University American Marketing Association, Bloomington, IN
Member
• Attended meeting and events hosted by the IU AMA to grow and maintain my professional network
OLIVIA CANNON
------------ ♦ ------------
EDUCATION
Indiana University, Bloomington, IN May 2019
O’Neill School of Public and Environmental Affairs
Bachelor of Science in Public Affairs
Major: SPEA Management
Minors: Business and Marketing through Kelley School of Business
• Dean’s List Fall 2017, Spring 2018
Affiliations – American Marketing Association
EXPERIENCE
Fiat Chrysler Automobiles FCA, Detroit, MI May 2019-August 2019
Mopar Service and Parts Intern
• Contributed to Corporate and Business Center service marketing campaigns
• Activated an accessory displays improvement initiative within the Great Lakes Business Center dealerships to increase accessory sales within the Business Center utilizing Microsoft Publisher to create written templates to ensure initiation.
• Scheduled and executed 10 display improvement projects in the Michigan, Indiana, Ohio and Kentucky area.
• Broadened dealership operations knowledge while traveling with Area Managers
• Developed program growth and marketing opportunities for the Mopar Career Automotive Program (CAP LOCAL)
JoyRun Indiana University, Bloomington, IN January 2017- December 2018
Campus Growth Lead (September 2018 – December 2018)
• Used critical thinking skills to drive growth on the Indiana University Campus through making executive decisions based on data gathered daily through JoyRun’s website’s data platform
• Documented data via Google Sheets to report and improve key performance metrics through daily and weekly meetings with the corporate team to execute deliverables with the on-campus team
• Developed relationships with local merchant partners to effectively launch promotions and events to continue growth for both the merchant partners and JoyRun
Campus Lead (February 2017-September 2018)
• Ran weekly meetings and created the weekly schedules through organized management of Google Drive and the Google Docs the team and I used collaboratively
• Delegated and coordinated organization outreach events and daily marketing activities
• Launched product line in the first 3 months to 4,000 users and continued to grow 10% weekly while hiring, training, and leading a team of 10+ students in marketing internship positions and runner positions
• Presented to organizations of 100+ users at once to engage the IU community in JoyRun outreach to strengthen the brand image and quality of experience for users
• Resolved internal and external issues within the team on a daily basis and utilized the skills necessary to effectively manage priorities to accomplish weekly and monthly individual and team deliverables
Marketing Intern (January 2017- February 2017)
• Refined communication and sales skills through collaborating with a team to execute on-the-ground marketing campaigns targeted at increasing new users and brand advocates
• Gained valuable sales & business development experience while marketing JoyRun, driving metrics, and launching a new product on the Indiana University campus.
The Stray Dog Bar and Grill, New Buffalo, MI May 2018-August 2018
Server
• Completed 2-week training program to succeed in job requirements
• Executed successful problem solving when communicating with co-servers and guests to demonstrate excellent customer service
• Utilized sales skills and tactics to increase beverage and food sales
ACTIVITIES
The Play for Jake Foundation, La Porte/Bloomington, IN
Active Member and Volunteer
• Reached our team goal to fundraise $2,000, to purchase, and donate an AED to IU in memory of Jake
• Participated and volunteered in events to raise awareness of heart conditions on the IU campus
Indiana University Sailing Club, Bloomington, IN
Marketing chair, Team Member
• Created and managed the team’s Instagram page to increase awareness and engagement of club to ultimately increase the number of member and team funds as a result of member dues
• Sailed in regattas, beat Purdue, and learned about sailing
Indiana University American Marketing Association, Bloomington, IN
Member
• Attended meeting and events hosted by the IU AMA to grow and maintain my professional network