Nora Alcala
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Nora Alcala

(Resume can be found on my website under the "Resume" tab.)

Nora Alcala
Fisher, IN ------------ ------------ ------------

Dynamic and highly creative individual whom will walk with you to bring your vision to life. Capable of developing and actualizing effective communications to enhance your business. Extensive training and real-world application in video production, multimedia communications and social media marketing. An in-depth understanding of social listening platforms, social media aggregators, composition, digital photography, non-linear video editing software, etc. Proven to be a great communicator, with colleagues and management alike, agile, proactive and reliable team member. Ability to empathize and strong leadership abilities. Always eager to give perspective solutions to make work processes more effective and efficient. A specialty in training and corporate communication with a passion in storytelling.

Education:

Ball State University- May 2019
Bachelor of Arts
Telecommunications
Concentration: Video Production
Major Specific GPA: 3.49
Relevant Courses: Marketing, Social Media Marketing, Public Communications,
Media Ethics and Social Responsibility, Electronic Media Law, Digital Media Internships


Experience/Employment:

Videographer
Alcala Engineering
August 2019-Current
• Walk alongside my clients to capture their perfect wedding production
• Provide expertise on social media trends and how to best utilize them to increase business
• Reach out to potential clients about my services and the importance of video for digital marketing

Video Producer
Sensory Technologies
Clients: Eli Lilly Co./IU Health-Riley
October 2018-August 2019
• Create custom digital content (i.e. videos and podcast) for internal communication
• Help clients bring their digital visions to life from pre-planning to delivery
• Deliver excellent customer service to +100 speakers to ensure they meet their goals
• Analyzed growth metrics through personal surveys and our CRM Database

A/V Technician
Markey’s Rentals and Staging/JW Marriott
March 2018-October 2018
• Executed a variety of custom A/V setups, 5-star hotel/conference center
• Ensured client satisfaction by providing quality and timely customer service

Videographer and Board Operator
DC Broadcasting Inc.
October 2012- May 2014
• Filmed content which was broadcasted during WJTS-TV news segments
• Voiced commercials used for WBDC and WAXL
• Board Operator during live sporting events
• Administrative work such as running and reviewing quarterly reports for WBDC & WAXL

Video Intern
Ball State Foundation
August 2017-December 2017
• Designed, collaborated and produced video concepts to meet clients’ needs
• Produced a Birthday Video for friends, family and donors (+13,000 viewers)

Marketing Intern
Muncie First Choice for Women Medical Clinic
August 2014- May 2018
• Produced client testimony videos for online marketing and soliciting donations
• Filmed comprehensive training session to educate volunteers
• Personal marketing for volunteer opportunities and to attract future clients

Video Intern
Holiday World and Splashin’ Safari
May 2016-August 2016
• Conceptualized and produced ride and show videos for promotion
• Worked with news outlets to gather video footages for packages
• Captured video and photography of all the parks attractions and entertainment, showcased online

Video Intern
Students for Life of America
August 2015-December 2015
• Created original content to best showcase the mission of this nonprofit organization
• Designed graphics that fit within the branding criteria
• Collaborated with fellow students and regional coordinator to create a short documentary on their experience

Community Involvement:
First Choice for Women Medical Clinic, Holy Spirit of Geist Catholic Parish, Optimist Club

Skills:
Social Media platforms Facebook, LinkedIn, Instagram, SnapChat, Twitter, Social Media Manager Hootsuite and Google Analytics, Adobe Premier, Photoshop, After Effects, Pro-Tools, Microsoft Office (PowerPoint, Word, Excel)