Nick Goodman - Digital Marketing Analyst
Nick Goodman - Digital Marketing Analyst

WORK HISTORY

Senior Marketing Analyst, Boathouse Group Inc, Waltham, MA, July 2015 – Present
Design and implement tracking solutions for multi-channel marketing campaigns; analyze campaign data and recommend
optimizations aiming to improve client marketing ROI.
? Provide comprehensive reporting for our clients across multiple sources including display advertising, social media, email, mobile, and offline channels.
? Develop and communicate insights from the data to continually optimize current campaigns; and make recommendations for future campaigns.
? Identify, recommend and coordinate the appropriate performance metrics and KPIs to effectively analyze individual client’s
unique business goals.
? Collaborate with internal and external stakeholders on data collection, tracking, measurement, and reporting; ensure data is collected properly and accurately.
? Provide ad hoc statistical analyses as needed.

Player Tracking Specialist – Site Lead, Zebra Technologies, Foxboro, MA, August 2015 – Present
Provided on-site technical support for Zebra's wireless location based player tracking system used by the NFL to collect athletes' biometric data.
? Work with several proprietary data collection software systems used for game play logging/editing and player tracking.
? Coordinate efforts with members of the New England Patriots staff to ensure player data accuracy.
? Implement, activate, and deactivate player tracking tags before, during, and after games.
? Perform data maintenance tasks immediately following games in preparation for hand off to Zebra operations headquarters and
NFL offices.

Senior Analyst, Digital Bungalow, Salem, MA, November 2012 – July 2015
Conducted research and architected our clients’ digital strategic initiatives for an agency specializing in the design and creation of
marketing, ecommerce, and community websites.
? Google Analytics implementation including defining goals and funnels, building custom reports and dashboards, integration with Google Webmaster Tools, Google Adwords, and defining custom dimensions and metrics.
? Performed actionable analysis of user behavior on marketing, ecommerce, and community websites to increase goal conversions, engagement, and site traffic.
? Performed keyword research and optimize landing pages according to SEO best practices, increasing non-branded organic traffic.
? Analyze effectiveness of clients' existing site pages and use data in designing and implementing A/B tests to optimize those pages in accordance with their site's KPIs.

Associate Consultant, RGA, LLC, Watertown, MA; ’07 – ‘12
Handled numerous financial, operational and marketing responsibilities for a family-operated consulting agency that specializes in organizational development and executive coaching.

Mathematics Teacher, Belmont Public Schools, Belmont, MA; ‘09 - ’11
Instructed high school seniors on several subjects related to mathematics including Business & Personal Finance, Algebra, Calculus, or Geometry, incorporated both traditional methods and technology to enrich the learning / classroom experience.

Interests: Exercise and Fitness, Politics and Public Policy, Sports, Nutrition, Physiology, Psychology of Decision Making, Mentoring/Coaching, Strategic Problem Solving, Mindfulness Meditation

EDUCATION
BS Economics, Boston University, MA; 2008
Selected coursework: Business Finance, Monetary and Banking Theory, Environmental Economics, Behavioral Economics, Calculus, Economic Statistics, Market Organization and Public Policy, Market Structure and Economic Performance; Macro, Micro Economics

Special Achievement - All American, Indoor Track Team, “One (1) Mile” run, 4 minutes 3 seconds

Technology Snapshot: Google Analytics, Google Webmaster Tools, Google Adwords, Bing, Facebook Analytics, Twitter Analytics, DoubleClick, Google Tag Manager, Visual Website Optimizer, Optimizely, Magento/Drupal backend CMS, MailChimp, RavenTools, and MS Office