Nancy DeMarchi/2nd day
Nancy DeMarchi
Delray Beach, FL 33483
N------------
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Esteé Lauder |ND 01/1995 - 01/1999
? Sales Director promotion/Regional Liason
“BUSINESS OF THE YEAR AWARD”
FIRST MANAGER/TEAM TO WIN THIS AWARD SINCE 1972
Initially hired in a sales role for a small department store, Delendrecies; Estee Lauder immediately, after University, promoted to manage their most profitable location within an affluent brick and mortar and promoted to Sales Director with Estee Lauder at Dayton/Hudson. Directed hiring, daily sales, planning/executing special events/promotions, merchandising, visual displays, product demos/sampling/launches, special events, working with buyers, inventory control, opening new credit accounts, and customer service. Managed and coached a staff of 4-6.
Recipient of the Counter of the Year Award, 1998 and the first manager to win this award at this store location.
Attained the highest performance for new credit accounts storewide, 1997.
Customer Service Award, 1998 and 1999.
Achieved a 350% increase in sales acquiring 200 newly created clients from 1998-1999.
Increased total revenue of business by 19% ($97,500) in the first three months.
Business of the Year Award, 1998.
Five Star Club Award, 01/1999.
First Horizon Pharmaceuticals |MN, SD, ND 02/1999 - 06/2000
? Pharmaceutical Sales Representative
Held promotional responsibility for a full portfolio of products including Nitrolingual Pump Spray, Protuss/Class III Narcotic, Protuss DM, Tanifed, and Robinul/Robinul Forte. Call points included Primary Care Physicians, Internists, Pharmacists and Speciality Care throughout North Dakota, Minnesota, and South Dakota.
“TOP 20 SALES REPRESENTATIVE FOR LAUNCH OF NITROLINGUAL PUMP SPRAY NATIONWIDE”
Attained a 500%+ increase in Zoto sales.
Achieved top 2 target sales goals of Nitrolingual Pump Spray Launch; over 75% of sales force was unable to achieve this accomplishment
Realized an average increase of 15% total product line sales within the first 90 days.
Understood and addressed both business and scientific-oriented needs of healthcare professionals by engaging in meaningful dialogue to determine underlying patient needs and determine how products could address such needs.
Cardiovascular Specialist Sales Representative
Daiichi Sankyo Pharmaceuticals | South Florida 04/2001 - 03/2006
? Specialty Cardiovascular Sales(01/04-03/06)
? Sales Representative (04/01-01/04)
Championed the establishment and ongoing development of critical relationships with specialty care professionals to promote Daiichi Sankyo as a market leader throughout Dade, Broward, Palm Beach, Martin, and St. Lucie counties. Responsible for brand marketing of Welchol and Benicar to cardiologists and primary care physicians. Identified and developed thought-leaders and area speakers and delivered high quality, value-added programs.
“SOUTHEAST REGION EAGLE AWARD”
#1 in Specialty Sales Force/HIGHEST sales growth
“YOU MAKE THE DIFFERENCE”
#1 National SouthEast Champions?
2003 Sales Representative of the Year. Ranked #1 in the Miami District 2003.
Ranked in the top 5% in the nation and #1 in the Miami District 2002.
Southeast Region Eagle Award for achieving highest sales growth in the cardiovascular specialty in 2005.
Top 10 Representative in the Nation for total prescribers for Welchol, 2002. Top 5% Welchol rank FY2002.
Served as a Field Trainer and Mentor to new sales representatives.
Elected by Regional Manager and District Manager to field test marketing pieces.
Chosen to represent the company at industry trade shows and company special events.
Device Insulin Speciality Sales Representative
Novo Nordisk A/S | South Florida 03/2006 - 05/2008
? Specialty Device Sales Representative
Accountable for selling, promoting and delivering a portfolio of diabetes products and services to accounts in a region spanning from Port St. Lucie to Miami. Responsible for management, promotion, strategic planning, growth strategies and marketing to primary care physicians, endocrinologists, diabetes care educators, and pharmacists. Products included Levemir (disposable pen, vial); NovoLog (disposable pen, vial); NovoLog Mix 70/30 (disposable pen, vial); Prandin.
“The Challenge” TOP DISTRICT IN NATION FOR BASAL INSULIN LAUNCH, LEVEMIR”
Championed the national product launch for Levemir #1 District in the nation for Levemir launch.
Championed the national product launch for Levemir in 2006 and attained the #1 District in the nation for the launch.
Represented Novo Nordisk as a leader in the marketplace and promote a technical and innovative product portfolio.
Engaged in high-level insulin training resulting in becoming a resource for physicians and national endocrinology speakers.
Conducted inservices to physicians and their staff including pharmacists, administration, nursing staff, NPs, PAs and hospitalists at local hospitals on insulin administration.
Consistently ranked in the top 10% of representatives in the nation and top 5% in the district during tenure.
2003 Sales Representative of the Year. Ranked #1 in the Miami District 2003.
Ranked in the top 5% in the nation and #1 in the Miami District 2002.
Southeast Region Eagle Award for achieving highest sales growth in the cardiovascular specialty in 2005.
Top 10 Representative in the Nation for total prescribers for Welchol, 2002. Top 5% Welchol rank FY2002.
Served as a Field Trainer and Mentor to new sales representatives.
Elected by Regional Manager and District Manager to field test marketing pieces.
Chosen to represent the company at industry trade shows and company special events.
Executive Leadership Profile
Senior-level Product Development and Strategic Marketing Executive with broad experience in Product Lifecycle Management, Strategic Partnerships, Marketing, and Driving Business Development Initiatives. Proven track record of success in being a catalyst for change and a driver of results, improving profitability within fiercely competitive markets. Significant work with startups, rapid growth situations, and turnaround challenges in technology, retail and consumer goods industries. Willing to travel and/or relocate. Other strengths include:
• Market Development/Business Development • Product Life Cycle Management • Strategic Marketing Programs
• Product Design, Development & Launch • Research & Development • Sourcing/Procurement
• Targeted Integrated Marketing Strategies • Product Sell-Through Strategies • Profitability/Pricing/Packaging
• Fiscal Results/Accountability/Budgets • Trend Modeling/Performance Analysis • Wholesale/Distribution
• Digital and Social Media Marketing • Process Improvement/Lean Practices • Production/Quality Control
A visionary leader with unique ability to identify and capture unseen opportunities, develop cutting-edge marketing approaches, and achieve significant financial results. Effectively drives the process from product conception to R&D through to go-to-market strategies with proven record of leading brands and companies to unprecedented growth. Strategic thinker and key member of the senior management team.
Professional Experience
Pahley LLC | South Florida and New York 01/2014 - Present
? Sr. Vice President of Marketing and Product Development
Spearhead all aspects of product development and management of a diverse product portfolio including a clothing line, an anti-theft device, and educational tools. Responsible for sourcing, packaging, pricing, marketing, branding, licensing, contract negotiation, budgets, and fiscal success of product lines. Traveled extensively overseas to develop products, attend trade shows, and expand distribution channels for products. A highly visible position with a diverse span of responsibilities critical to the company's long-term market position, operating efficiency and bottom-line performance.
Key Marketing Initiatives
Coordinate trade events and company booths at key industry events and create exhibits which allow customers to fully experience the full portfolio of products.
Formulate strategies to capture leading market share and implemented niche service programs which differentiated the company from the competition and reinforced us as a leader within the industry.
Manage sales and marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction.
Developed the company websites from scratch and perform all aspects of SEO marketing to generate organic growth of results.
Involved with procurement through to product sell-through including product design and development, R&D, marketing, branding, pricing, packaging, and launch. Developed several channel partnerships and sold directly to chain stores.
Approached the product line from both a manufacturing and consumer perspective and developed go-to market strategies for the entire product line portfolio. Coordinated product introduction to ensure maximum penetration of marketing segments.
Create and execute break-thru marketing strategies and best-in-class brand strategies.
Conceive and implement integrated marketing communication plans that maintain brand consistency, maximize effectiveness, meet measurable objectives and execute customer relationship management strategy.
Select Accomplishments
Created a valued educational tool for teachers and students available for guests at the magnificent St. Regis, 2 East 55th and 5th, Manhattan. The tool is also in use at over 30 elementary schools within the South Florida area.
Championed ground-breaking social media campaigns through Facebook, Pinterest, Twitter, Snapchat, Instagram and YouTube to market and promote the product.
Utilize a top-line sales and operations management approach to rapidly achieve and exceed profitability goals.
Through Alibaba, created a prototype for a handbag anti-theft device and current have a patent pending for the product.
Established trademarks for the name Prissy Polly and the image of Prissy Polly.
Sold line of Prissy Polly clothing, Prissy Pahley, LLC on Park Avenue generating more than $40,000 the first day on the market.
Established an atelier in Bolivia for creation of line of clothing.
Secured the contract to have the Prissy Polly product in all swag bags for the Look Good Feel Better charity event in Manhattan.
Achieved double digit growth every year in all product lines in emerging markets.
Nancy DeMarchi Page Two
Professional Experience
New Dakota Holdings, LLC | Boca Raton, FL 05/2008 - 12/2013
? Director of Marketing
Key member of the executive team accountable for participating in setting corporate strategy and determining the appropriate brand asset management strategies to achieve corporate goals and objectives. Planned, budgeted and effectively executed the branding and advertising strategy for multiple MDVIP physician offices with 30,000 patients generating $5M in annual revenue. Accountable for all functional aspects of marketing encompassing integrated marketing plans, brand management, communications, advertising, promotions, market research/analysis, business development, commercial office space leasing, vendor relations, and fiscal accountability. Managed a marketing team and held full P&L accountability, reporting directly to the CEO.
Key Marketing Initiatives
Oversaw the buildout of multiple physician offices, as well as subleasing to other practitioners and specialists.
Cultivated and nurtured the organization’s overall vision and strategy for the brand and its portfolio of services, driving top-line and bottom-line business results.
Gathered and analyzed key intelligence data and proposed meaningful short and long-term marketing strategies.
Ensured integration of marketing programs and communications were aligned with company mission and values.
Conducted competitive monitoring and provided insights to the competitive landscape and growth prospects of company and its services. Researched competition and develop new strategies for marketplace domination.
Created advertising campaigns working with movie theaters, various magazines, charities, and social media campaigns.
Select Accomplishments
Defined, managed and executed innovative marketing, sales and business development campaigns that directly resulted in rapid and profitable revenue growth.
Created a V.I.P. lab/annual fee for patients who consistently needed lab work and brought those services in-house.
Partnered with other businesses to offer aesthetic services to patients to create additional revenue streams of income. Practice was featured in Boca Raton Magazine as a top office in the area highlighting its innovate approach to offering multiple services to patients.
Marketing efforts resulted in selling the practice to a market competitor for a significant profit.
Nancy DeMarchi Page Three
Education
Bachelor of Science Degree in Marketing
Minnesota State University, Moorhead, MN
Activities and Societies: American Marketing Association Officer; Attended on Academic Scholarships
Prior undergraduate work completed in Mass Communications and Psychology at the University of Mary, Bismarck, ND
Professional Affiliations
Palm Beach Chamber of Commerce
American Marketing Association (AMA)
Society of Children’s Book Writers & Illustrators (SCBWI)
Volunteer Experience
The Leukemia & Lymphoma Society
Woman of The Year Candidate, 2013
Fundraiser for Paul McCartney's guitarist
Hugh McCracken
Look Good Feel Better Manhattan Polly Supporter/Swag Bag Book Contributor
Fundraising for Palm Beach Heart Ball;
It Gets Better Project; National Multiple Sclerosis Society; Habitat for Humanity of Greater Orlando; Pancreatic Cancer Awareness; National Breast Cancer; Boca Raton Regional Hospital Foundation; Donna Klein Jewish Academy; Stopbullying.gov
Computer Skills
Microsoft Office (Word, Excel, Outlook and PowerPoint), Quickbooks
Social media including Facebook, Twitter, Instagram, Snapchat, YouTube and Pinterest
Interests/Activities
ING New York City Marathon 2009
ING New York City Marathon 2010
Stephen Siller Tunnel to Towers Foundation Run
2010, 2011, 2012, 2013
Nancy DeMarchi
Delray Beach, FL 33483
N------------
------------
Esteé Lauder |ND 01/1995 - 01/1999
? Sales Director promotion/Regional Liason
“BUSINESS OF THE YEAR AWARD”
FIRST MANAGER/TEAM TO WIN THIS AWARD SINCE 1972
Initially hired in a sales role for a small department store, Delendrecies; Estee Lauder immediately, after University, promoted to manage their most profitable location within an affluent brick and mortar and promoted to Sales Director with Estee Lauder at Dayton/Hudson. Directed hiring, daily sales, planning/executing special events/promotions, merchandising, visual displays, product demos/sampling/launches, special events, working with buyers, inventory control, opening new credit accounts, and customer service. Managed and coached a staff of 4-6.
Recipient of the Counter of the Year Award, 1998 and the first manager to win this award at this store location.
Attained the highest performance for new credit accounts storewide, 1997.
Customer Service Award, 1998 and 1999.
Achieved a 350% increase in sales acquiring 200 newly created clients from 1998-1999.
Increased total revenue of business by 19% ($97,500) in the first three months.
Business of the Year Award, 1998.
Five Star Club Award, 01/1999.
First Horizon Pharmaceuticals |MN, SD, ND 02/1999 - 06/2000
? Pharmaceutical Sales Representative
Held promotional responsibility for a full portfolio of products including Nitrolingual Pump Spray, Protuss/Class III Narcotic, Protuss DM, Tanifed, and Robinul/Robinul Forte. Call points included Primary Care Physicians, Internists, Pharmacists and Speciality Care throughout North Dakota, Minnesota, and South Dakota.
“TOP 20 SALES REPRESENTATIVE FOR LAUNCH OF NITROLINGUAL PUMP SPRAY NATIONWIDE”
Attained a 500%+ increase in Zoto sales.
Achieved top 2 target sales goals of Nitrolingual Pump Spray Launch; over 75% of sales force was unable to achieve this accomplishment
Realized an average increase of 15% total product line sales within the first 90 days.
Understood and addressed both business and scientific-oriented needs of healthcare professionals by engaging in meaningful dialogue to determine underlying patient needs and determine how products could address such needs.
Cardiovascular Specialist Sales Representative
Daiichi Sankyo Pharmaceuticals | South Florida 04/2001 - 03/2006
? Specialty Cardiovascular Sales(01/04-03/06)
? Sales Representative (04/01-01/04)
Championed the establishment and ongoing development of critical relationships with specialty care professionals to promote Daiichi Sankyo as a market leader throughout Dade, Broward, Palm Beach, Martin, and St. Lucie counties. Responsible for brand marketing of Welchol and Benicar to cardiologists and primary care physicians. Identified and developed thought-leaders and area speakers and delivered high quality, value-added programs.
“SOUTHEAST REGION EAGLE AWARD”
#1 in Specialty Sales Force/HIGHEST sales growth
“YOU MAKE THE DIFFERENCE”
#1 National SouthEast Champions?
2003 Sales Representative of the Year. Ranked #1 in the Miami District 2003.
Ranked in the top 5% in the nation and #1 in the Miami District 2002.
Southeast Region Eagle Award for achieving highest sales growth in the cardiovascular specialty in 2005.
Top 10 Representative in the Nation for total prescribers for Welchol, 2002. Top 5% Welchol rank FY2002.
Served as a Field Trainer and Mentor to new sales representatives.
Elected by Regional Manager and District Manager to field test marketing pieces.
Chosen to represent the company at industry trade shows and company special events.
Device Insulin Speciality Sales Representative
Novo Nordisk A/S | South Florida 03/2006 - 05/2008
? Specialty Device Sales Representative
Accountable for selling, promoting and delivering a portfolio of diabetes products and services to accounts in a region spanning from Port St. Lucie to Miami. Responsible for management, promotion, strategic planning, growth strategies and marketing to primary care physicians, endocrinologists, diabetes care educators, and pharmacists. Products included Levemir (disposable pen, vial); NovoLog (disposable pen, vial); NovoLog Mix 70/30 (disposable pen, vial); Prandin.
“The Challenge” TOP DISTRICT IN NATION FOR BASAL INSULIN LAUNCH, LEVEMIR”
Championed the national product launch for Levemir #1 District in the nation for Levemir launch.
Championed the national product launch for Levemir in 2006 and attained the #1 District in the nation for the launch.
Represented Novo Nordisk as a leader in the marketplace and promote a technical and innovative product portfolio.
Engaged in high-level insulin training resulting in becoming a resource for physicians and national endocrinology speakers.
Conducted inservices to physicians and their staff including pharmacists, administration, nursing staff, NPs, PAs and hospitalists at local hospitals on insulin administration.
Consistently ranked in the top 10% of representatives in the nation and top 5% in the district during tenure.
2003 Sales Representative of the Year. Ranked #1 in the Miami District 2003.
Ranked in the top 5% in the nation and #1 in the Miami District 2002.
Southeast Region Eagle Award for achieving highest sales growth in the cardiovascular specialty in 2005.
Top 10 Representative in the Nation for total prescribers for Welchol, 2002. Top 5% Welchol rank FY2002.
Served as a Field Trainer and Mentor to new sales representatives.
Elected by Regional Manager and District Manager to field test marketing pieces.
Chosen to represent the company at industry trade shows and company special events.
Executive Leadership Profile
Senior-level Product Development and Strategic Marketing Executive with broad experience in Product Lifecycle Management, Strategic Partnerships, Marketing, and Driving Business Development Initiatives. Proven track record of success in being a catalyst for change and a driver of results, improving profitability within fiercely competitive markets. Significant work with startups, rapid growth situations, and turnaround challenges in technology, retail and consumer goods industries. Willing to travel and/or relocate. Other strengths include:
• Market Development/Business Development • Product Life Cycle Management • Strategic Marketing Programs
• Product Design, Development & Launch • Research & Development • Sourcing/Procurement
• Targeted Integrated Marketing Strategies • Product Sell-Through Strategies • Profitability/Pricing/Packaging
• Fiscal Results/Accountability/Budgets • Trend Modeling/Performance Analysis • Wholesale/Distribution
• Digital and Social Media Marketing • Process Improvement/Lean Practices • Production/Quality Control
A visionary leader with unique ability to identify and capture unseen opportunities, develop cutting-edge marketing approaches, and achieve significant financial results. Effectively drives the process from product conception to R&D through to go-to-market strategies with proven record of leading brands and companies to unprecedented growth. Strategic thinker and key member of the senior management team.
Professional Experience
Pahley LLC | South Florida and New York 01/2014 - Present
? Sr. Vice President of Marketing and Product Development
Spearhead all aspects of product development and management of a diverse product portfolio including a clothing line, an anti-theft device, and educational tools. Responsible for sourcing, packaging, pricing, marketing, branding, licensing, contract negotiation, budgets, and fiscal success of product lines. Traveled extensively overseas to develop products, attend trade shows, and expand distribution channels for products. A highly visible position with a diverse span of responsibilities critical to the company's long-term market position, operating efficiency and bottom-line performance.
Key Marketing Initiatives
Coordinate trade events and company booths at key industry events and create exhibits which allow customers to fully experience the full portfolio of products.
Formulate strategies to capture leading market share and implemented niche service programs which differentiated the company from the competition and reinforced us as a leader within the industry.
Manage sales and marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction.
Developed the company websites from scratch and perform all aspects of SEO marketing to generate organic growth of results.
Involved with procurement through to product sell-through including product design and development, R&D, marketing, branding, pricing, packaging, and launch. Developed several channel partnerships and sold directly to chain stores.
Approached the product line from both a manufacturing and consumer perspective and developed go-to market strategies for the entire product line portfolio. Coordinated product introduction to ensure maximum penetration of marketing segments.
Create and execute break-thru marketing strategies and best-in-class brand strategies.
Conceive and implement integrated marketing communication plans that maintain brand consistency, maximize effectiveness, meet measurable objectives and execute customer relationship management strategy.
Select Accomplishments
Created a valued educational tool for teachers and students available for guests at the magnificent St. Regis, 2 East 55th and 5th, Manhattan. The tool is also in use at over 30 elementary schools within the South Florida area.
Championed ground-breaking social media campaigns through Facebook, Pinterest, Twitter, Snapchat, Instagram and YouTube to market and promote the product.
Utilize a top-line sales and operations management approach to rapidly achieve and exceed profitability goals.
Through Alibaba, created a prototype for a handbag anti-theft device and current have a patent pending for the product.
Established trademarks for the name Prissy Polly and the image of Prissy Polly.
Sold line of Prissy Polly clothing, Prissy Pahley, LLC on Park Avenue generating more than $40,000 the first day on the market.
Established an atelier in Bolivia for creation of line of clothing.
Secured the contract to have the Prissy Polly product in all swag bags for the Look Good Feel Better charity event in Manhattan.
Achieved double digit growth every year in all product lines in emerging markets.
Nancy DeMarchi Page Two
Professional Experience
New Dakota Holdings, LLC | Boca Raton, FL 05/2008 - 12/2013
? Director of Marketing
Key member of the executive team accountable for participating in setting corporate strategy and determining the appropriate brand asset management strategies to achieve corporate goals and objectives. Planned, budgeted and effectively executed the branding and advertising strategy for multiple MDVIP physician offices with 30,000 patients generating $5M in annual revenue. Accountable for all functional aspects of marketing encompassing integrated marketing plans, brand management, communications, advertising, promotions, market research/analysis, business development, commercial office space leasing, vendor relations, and fiscal accountability. Managed a marketing team and held full P&L accountability, reporting directly to the CEO.
Key Marketing Initiatives
Oversaw the buildout of multiple physician offices, as well as subleasing to other practitioners and specialists.
Cultivated and nurtured the organization’s overall vision and strategy for the brand and its portfolio of services, driving top-line and bottom-line business results.
Gathered and analyzed key intelligence data and proposed meaningful short and long-term marketing strategies.
Ensured integration of marketing programs and communications were aligned with company mission and values.
Conducted competitive monitoring and provided insights to the competitive landscape and growth prospects of company and its services. Researched competition and develop new strategies for marketplace domination.
Created advertising campaigns working with movie theaters, various magazines, charities, and social media campaigns.
Select Accomplishments
Defined, managed and executed innovative marketing, sales and business development campaigns that directly resulted in rapid and profitable revenue growth.
Created a V.I.P. lab/annual fee for patients who consistently needed lab work and brought those services in-house.
Partnered with other businesses to offer aesthetic services to patients to create additional revenue streams of income. Practice was featured in Boca Raton Magazine as a top office in the area highlighting its innovate approach to offering multiple services to patients.
Marketing efforts resulted in selling the practice to a market competitor for a significant profit.
Nancy DeMarchi Page Three
Education
Bachelor of Science Degree in Marketing
Minnesota State University, Moorhead, MN
Activities and Societies: American Marketing Association Officer; Attended on Academic Scholarships
Prior undergraduate work completed in Mass Communications and Psychology at the University of Mary, Bismarck, ND
Professional Affiliations
Palm Beach Chamber of Commerce
American Marketing Association (AMA)
Society of Children’s Book Writers & Illustrators (SCBWI)
Volunteer Experience
The Leukemia & Lymphoma Society
Woman of The Year Candidate, 2013
Fundraiser for Paul McCartney's guitarist
Hugh McCracken
Look Good Feel Better Manhattan Polly Supporter/Swag Bag Book Contributor
Fundraising for Palm Beach Heart Ball;
It Gets Better Project; National Multiple Sclerosis Society; Habitat for Humanity of Greater Orlando; Pancreatic Cancer Awareness; National Breast Cancer; Boca Raton Regional Hospital Foundation; Donna Klein Jewish Academy; Stopbullying.gov
Computer Skills
Microsoft Office (Word, Excel, Outlook and PowerPoint), Quickbooks
Social media including Facebook, Twitter, Instagram, Snapchat, YouTube and Pinterest
Interests/Activities
ING New York City Marathon 2009
ING New York City Marathon 2010
Stephen Siller Tunnel to Towers Foundation Run
2010, 2011, 2012, 2013