JOCELI BISONHIM LIMA
------------ | H:------------ | 12738 Crater Lake Ct, Humble, Texas 77346
• Fact checking
• Journalistic reporting
• Articulate communication skills
• Proficient in English, Spanish and Portuguese
• Brand image alignment
• Product expertise
• Marketing knowledge
• Interior retail displays
• Retail sales campaigns
• In-store event display management
• Seasonal promotions
• Positive outlook
• Strong communication skills
• Store planning and design
• Time management
• Team Leadership
• MS Office and Adobe Photoshop/Illustrator/Premiere/In Design proficient
• Reliable and dependable
• Employee training
04/2018 - 12/2018
Lojas Riachuelo at Santa Maria, Rio Grande do Sul - Brazil
Supervised up to 10 employees on merchandising team. Promoted new product releases and limited edition items to drive sales. Organized appealing and engaging displays to capture customer interest and drive revenue growth. Managed visual displays for Lojas Riachuelo company to drive exposure and increase revenue. Updated seasonal displays such as windows and mannequins to highlight current product lines. Placed prices and descriptive signage to enhance displays and promote items. Developed creative visual merchandising campaigns to focus on selling older inventory. Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness. Created retail displays to highlight particular products and drive sales according to corporate strategy. Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy. Consulted with management and advertising teams to plan optimal promotions. Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory. Recruited, hired, developed and retained retail talent for the company. Built customer confidence by actively listening to concerns and giving appropriate feedback. Placed special merchandise orders for customers. Verified that all merchandising standards were maintained on a daily basis. Marked clearance products with updated price tags. Demonstrated principle of customers coming first by handling needs with sense of urgency. Processed shipments and maintained organized stock shelves. Worked as a team member to provide the highest level of service to customers. Maintained visually appealing and effective displays for the entire store. Delegated work to employees based on shift requirements, individual strengths and unique training. Built and maintained effective relationships with peers and upper management. Recommended merchandise to customers based on needs and preferences. Attended monthly team meetings each month to voice concerns and offer constructive feedback to others. Unloaded trucks, stocked shelves and carried merchandise out on the floor for customers. Maintained friendly and professional customer interactions. Held each team member accountable for achieving brand and performance goals. Collaborated with customer service team members to give exceptional service throughout entire shopping and purchasing experience.
05/2017 - 03/2018
Dani.Holzbach at Santo Angelo, Rio Grande do Sul - Brazil
Created new approaches to meet objectives, capitalize on emerging opportunities and drive growth. Compiled comprehensive lists describing product and service offerings. Developed and maintained strong client relationships to facilitate smooth discussions and timely strategy updates. Managed complete database of all files, contacts and project materials. Developed and oversaw internal and external events. Coordinated with vendors to complete projects according to schedule and specifications. Set up meetings between project members and clients to develop ideas, discuss progress and set goals. Put together reports detailing campaign performance, customer engagement and engagement trends. Coordinated workflow between team members by organizing documentation, communications and collateral. Maintained schedules, tracked expenses and managed communication between project stakeholders. Helped develop event strategies and plans to drive successful completion of each marketing project and achieve key targets. Worked with product development team members to optimize product specifications. Wrote professional business correspondence, set up spreadsheets and created presentations. Sought out new vendors for services such as video production as well as materials to complete marketing objectives. Updated seasonal displays such as windows and mannequins to highlight current product lines. Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy. Created retail displays to highlight particular products and drive sales according to corporate strategy. Managed the company's online reputation under the supervision of the Marketing Director and responded to both positive and negative posts in the most appropriate manner. Analyzed key metrics regarding social media channel performance and compiled the data into weekly reports. Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Tracked negative communication about the organization on websites and blogs and developed strategies for addressing it. Established effective working relationships with clients, government officials and media representatives. Created sales strategies to promote advertising offerings and motivate larger deals. Created content for the organization's annual report. Analyzed performance of all marketing programs to identify the best opportunities for optimization. Managed all company customer engagement campaigns. Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
08/2016 - 03/2017
Medictando at Santa Maria, Rio Grande do Sul - Brazil
Social Media Specialist
Wrote and edited periodicals, web content and newsletters. Led concept development and organized sales and operations resources. Managed internal communications, including production and management of print and electronic newsletters. Designed and created marketing collateral for sales meetings, trade shows and company executives. Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms. Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities. Performed competitor analysis to identify high-value keyword and backlink options. Developed and implemented strategic, social media marketing plan. Monitored client accounts for questions and feedback to provide exceptional experience for customers. Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags. Created an official company page on Facebook to facilitate interaction with customers. Evaluated return-on-investment and profit-loss projections.
01/2016 - 12/2016
Revista Arco, Revista Extenda and Journalism Lab at Santa Maria, Rio Grande do Sul - Brazil
Interviewed sources, contacts and leads to gather information for stories. Developed and pursued stories independently and for assignment, covering range of topics, including medical researches and humanities subjects. Completed research and checked all facts to maintain a high standard of journalistic integrity. Performed extensive research to back up stories. Simplified topics such as healthcare, energy, government and technology through clear, concise and compelling writing. Wrote factually correct, concise and engaging news stories within tight deadlines. Captured visual content and edited general assignment stories for multiple platforms. Published news, previews, reviews and videos across wide-variety of topics.
04/2014 - 10/2015
TV Campus UFSM at Santa Maria, Rio Grande do Sul
News Reporter Intern
Presented information in a professional manner as a station representative to boost brand image and improve audience watch numbers. Conducted interviews with various individuals to obtain valuable quotes for stories.
EDUCATION AND TRAINING
Presented coverage of breaking news and special events to viewers from onsite locations. Gathered data for news stories from a variety of different sources and assimilated the truth from fiction. Generated, wrote and delivered breaking news stories, special reports and features segments for leading market station. Collaborated with media executives to create interesting story lines. Produced and edited daily news and entertainment reports. Updated the organization's social media and website pages with breaking news stories. Acted as lead anchor for the show "Pelo Mundo". Researched potential news or feature stories for timely and quality distribution to public. Gathered and verified factual information regarding stories through interviews, observation and research.
2021 Houston, TX
Associate of Arts in Fashion Merchandising Houston Community College
2018 Sao Paulo, SP, Brazil
MBA in Digital Journalism Estacio University
2016 Santa Maria, RS, Brazil
Bachelor of Arts in Social Communication - Journalism Federal University of Santa Maria
fashion, communication, marketing, journalism, sales