My Resume
I am a Social Media Specialist with over 5 years of experience in Digital Marketing and Production.
I am currently seeking a challenging position that allows me to showcase my verbal, written and digital skills. I have a Corporate and Agency Marketing Experience, both within the USA and Internationally.
I want to expand knowledge and skills for continuous career improvement. I am highly interested to join a company that offers an opportunity to further develop my career growth in Digital Marketing.
PROFESSIONAL EXPERIENCE
Celebrity Social Media Manager
Market America Miami, Florida
June 2018- Sept.2018
Responsible for managing the daily social media content for 'Loren Ridinger' Senior Vice President and Co-founder of Market America, SHOP.COM and Motives Cosmetics. Successfully identified opportunities, implementing the latest social media trends and measuring social media effectiveness through analytics.
Efficiently promoted and collaborated with Market America's products such as Motives Cosmetics, Isotonix, Lumiere amongst others.
Responsible of producing all digital content, filmed and edited according to the brand's guidelines, for all social channels, including IGTV (vertical video).
Effectively created up to 24 posts a day, 1 post per hour on all essential social media platforms. This translated into a high reach and engagement rates. Including live coverage, when required during a conference or yearly events.
Identified new opportunities for social media activities to maintain a competitive edge. Analyzed content to update marketing advantages and ensure consistency.
Community management to messages/comments on all social media channels.
Created a social strategy and media budget distribution for all Social Adverts. Collaborated with senior bloggers and web manager to determine content topics and priorities i.e. creating relevant IG Stories that tie in with blog content.
Attended major events throughout the year, including Market America's International Convention in Greensboro, North Carolina. Managed all the Live Coverage during the 5 days of the event, both on stage and behind the scenes.
Took ownership and drive OSN's social community management; developing growth and engagement tactics to evolve the western content-focused social media presence.
Created new relationships with regional and international bloggers/influencers for specific campaigns and frequent brand collaborations.
Created daily content highlights the brand western communities across all social media platforms (FB, TW, IG, YouTube and LinkedIn).
Community management to ensure the best possible experience for brand consumers/stakeholders. Reported negative sentiment and resolved customer issues within a 24hrs deadline, along with the customer service team.
Executed marketing campaigns such as The Emmys Awards, Oscars Academy Awards, Dubai Film Festival; Game of Thrones, Marvel, Star Wars, amongst others.
Production and execution of a clear communication path across the creative team (design, video/photographers), copyrighters and stakeholders to ensure campaigns are executed according to project plans and deadlines.
Aligned with an outsourced agency to meet the campaign KPI's, copyrighting and creative direction.
Produced successful monthly and campaign ad reports and documentation, reflecting achieve KPI's and sales leads.
‘Behind the scenes’ social coverage for 'Spotlight' OSN’s weekly news studio production; as well as Live Coverage for on-site regional and international events.
Attended Coverage: Emmys Awards 2017 (LA, USA), Dubai International Film Festival.
Set up of social media ads to specific target audiences; budget management a to achieve the monthly, quarterly and annual KPI social/sales targets.
Social Media Manager
Orbit Showtime Network
Dubai, UAE
April 2017 - April 2018
------------
MARIA
ALVARADO
Emaar Entertainment
Social Media and Digital Production Administrator Dubai, UAE
Oct. 2014 - March 2017
Executed all the social communications for Emaar Entertainment venues at The Dubai Mall: Reel Cinemas, KidZania Dubai, SEGA Republic, Dubai Ice Rink, Dubai Aquarium & Underwater Zoo and Njoi Dubai.
Managed copyrighted content and media adverts throughout all Social Media Channels. Community Management of daily posts; addressing customer complaints within 24hrs, queries, and updates about all on-going events, promotion, and activities.
Successfully cast film/photography crew and collaborated with regional and international Influencers/Bloggers for diverse campaigns.
Directed the production of visual marketing material, such as video/pictures of all events
and campaigns that take place.
Executed all-digital production from A-Z: casting, storyboard and final editing according to each entertainment venue's brand guidelines.
Maintained history of on-site events and real-time posting on all Social Media platforms. Executing marketing campaigns along with outsourced agency, to meet the campaign KPI's, copyrighting and creative direction.
Provided constant innovative and new ideas to improve the brand's social media strategy. Monthly and campaign reporting of analytics through Sprinklr Analytics Software.
Reporting directly to CEO and Director of Marketing.
Successfully collaborated with Leisure & Entertainment, Brand Marketing Managers and assisting with all communication aspects of upcoming campaigns.
Effectively achieved monthly, quarterly and annual KPI insight targets.
------------/en/what-we-do/entertainment/
Freelance Social Media Services for:
Toni&Guy, Beauty Salon at Waldorf Astoria Ras Al Khaimah.
R------------, Chinese Restaurant, and Delivery, at JLT and Ras Al Khaimah. Charm Thai Dubai Restaurant, at Jumeirah 1 Fishing Harbor.
Munchbox Dubai, Healthy, Organic and Gluten-Free Snacks Delivery Service. Praias, Fashion Retail of Brazilian Swimwear, at Mall of The Emirates. Paddington Nursery at Jumeirah Lakes Towers.
Managed daily Social Media communications through all Social Media Channels: Facebook, Twitter, Instagram, Pinterest, TripAdvisor, Zomato and Blog Spot. Monthly engaging Social Media content with the purpose of reaching the brand's awareness/engagement/website clicks and leads/sales.
Set up Facebook Adverts, manage budget, target audience and successful reach.
Daily community management, monitoring both positive and negative sentiment, addressing customer complaints within 24hrs.
Additional content writing: Blogging, Online Reviews (TripAdvisor and Zomato). Photography/Videography and editing in Adobe Photoshop CS5, iMovie or Final Cut Pro. Social Media coverage for specific requested events and collaboration with regional bloggers/influencer's relevant to the client's target audience.
Monthly meetings with clients to discuss achieved insights and approve monthly calendar.
•Social Media Strategy Management of over 20 clients from diverse industries such as:
Food & Beverage, Retail, Leisure & Entertainment, Health and Beauty Salons, among others.
• Collection of visual content, through Professional Photography/Videography and editing according to the client's brand guidelines.
• Execution of Social Media monthly plan from creative copywriting to finalized visuals.
• Daily community monitoring of client's social media accounts:
Facebook, Instagram, Twitter, YouTube and Google+ and Blogger.
• On-site event coverage.
•Monthly meetings with the clients to present the monthly achieved KPI's reach, engagement, website clicks, leads and online sales.
------------
iSocial Dubai
Founder / Social Media Specialist
Dubai, UAE
Feb. 2014 - Jan. 2015
Be Unique Digital Agency
Social Media Manager Dubai, UAE
Oct. 2013 - Jan. 2014
EDUCATION
2009 to 2013 Bachelor of Communication and Information Studies:
Concentration in Digital Production and Storytelling
Mohammed Bin Rashid School of Communication, at the American University in Dubai
2008 to 2009 Bachelor in Mass Media Communication Concentration in Digital Production, Radio and Journalism Universidad Rafael Landivar de Guatemala
2000 to 2008 High School Diploma Colegio Metropolitano, Guatemala
KEY SKILLS
Proficient and familiar with a vast array of programming software, technologies, and languages:
• Office and Editing Software:
Microsoft Windows Office (Excel, PowerPoint, Word) Adobe Photoshop CS5, Adobe Premiere Pro, Final Cut Pro, iMovie, Windows Movie Maker.
Experience/understanding of social media management tools like: Sprinklr, Hootsuite, Radian 6, Crimson and Hexagon.
• Journalistic Writing, Video and Photography Production (casting/directing/editing), hosting/interview in front of the camera and social media live feed.
• Languages: Spanish (native), English (advanced).
Featured on Voyage MIA Magazine: ------------/interview/meet-maria-alvarado/
I am a Social Media Specialist with over 5 years of experience in Digital Marketing and Production.
I am currently seeking a challenging position that allows me to showcase my verbal, written and digital skills. I have a Corporate and Agency Marketing Experience, both within the USA and Internationally.
I want to expand knowledge and skills for continuous career improvement. I am highly interested to join a company that offers an opportunity to further develop my career growth in Digital Marketing.
PROFESSIONAL EXPERIENCE
Celebrity Social Media Manager
Market America Miami, Florida
June 2018- Sept.2018
Responsible for managing the daily social media content for 'Loren Ridinger' Senior Vice President and Co-founder of Market America, SHOP.COM and Motives Cosmetics. Successfully identified opportunities, implementing the latest social media trends and measuring social media effectiveness through analytics.
Efficiently promoted and collaborated with Market America's products such as Motives Cosmetics, Isotonix, Lumiere amongst others.
Responsible of producing all digital content, filmed and edited according to the brand's guidelines, for all social channels, including IGTV (vertical video).
Effectively created up to 24 posts a day, 1 post per hour on all essential social media platforms. This translated into a high reach and engagement rates. Including live coverage, when required during a conference or yearly events.
Identified new opportunities for social media activities to maintain a competitive edge. Analyzed content to update marketing advantages and ensure consistency.
Community management to messages/comments on all social media channels.
Created a social strategy and media budget distribution for all Social Adverts. Collaborated with senior bloggers and web manager to determine content topics and priorities i.e. creating relevant IG Stories that tie in with blog content.
Attended major events throughout the year, including Market America's International Convention in Greensboro, North Carolina. Managed all the Live Coverage during the 5 days of the event, both on stage and behind the scenes.
Took ownership and drive OSN's social community management; developing growth and engagement tactics to evolve the western content-focused social media presence.
Created new relationships with regional and international bloggers/influencers for specific campaigns and frequent brand collaborations.
Created daily content highlights the brand western communities across all social media platforms (FB, TW, IG, YouTube and LinkedIn).
Community management to ensure the best possible experience for brand consumers/stakeholders. Reported negative sentiment and resolved customer issues within a 24hrs deadline, along with the customer service team.
Executed marketing campaigns such as The Emmys Awards, Oscars Academy Awards, Dubai Film Festival; Game of Thrones, Marvel, Star Wars, amongst others.
Production and execution of a clear communication path across the creative team (design, video/photographers), copyrighters and stakeholders to ensure campaigns are executed according to project plans and deadlines.
Aligned with an outsourced agency to meet the campaign KPI's, copyrighting and creative direction.
Produced successful monthly and campaign ad reports and documentation, reflecting achieve KPI's and sales leads.
‘Behind the scenes’ social coverage for 'Spotlight' OSN’s weekly news studio production; as well as Live Coverage for on-site regional and international events.
Attended Coverage: Emmys Awards 2017 (LA, USA), Dubai International Film Festival.
Set up of social media ads to specific target audiences; budget management a to achieve the monthly, quarterly and annual KPI social/sales targets.
Social Media Manager
Orbit Showtime Network
Dubai, UAE
April 2017 - April 2018
------------
MARIA
ALVARADO
Emaar Entertainment
Social Media and Digital Production Administrator Dubai, UAE
Oct. 2014 - March 2017
Executed all the social communications for Emaar Entertainment venues at The Dubai Mall: Reel Cinemas, KidZania Dubai, SEGA Republic, Dubai Ice Rink, Dubai Aquarium & Underwater Zoo and Njoi Dubai.
Managed copyrighted content and media adverts throughout all Social Media Channels. Community Management of daily posts; addressing customer complaints within 24hrs, queries, and updates about all on-going events, promotion, and activities.
Successfully cast film/photography crew and collaborated with regional and international Influencers/Bloggers for diverse campaigns.
Directed the production of visual marketing material, such as video/pictures of all events
and campaigns that take place.
Executed all-digital production from A-Z: casting, storyboard and final editing according to each entertainment venue's brand guidelines.
Maintained history of on-site events and real-time posting on all Social Media platforms. Executing marketing campaigns along with outsourced agency, to meet the campaign KPI's, copyrighting and creative direction.
Provided constant innovative and new ideas to improve the brand's social media strategy. Monthly and campaign reporting of analytics through Sprinklr Analytics Software.
Reporting directly to CEO and Director of Marketing.
Successfully collaborated with Leisure & Entertainment, Brand Marketing Managers and assisting with all communication aspects of upcoming campaigns.
Effectively achieved monthly, quarterly and annual KPI insight targets.
------------/en/what-we-do/entertainment/
Freelance Social Media Services for:
Toni&Guy, Beauty Salon at Waldorf Astoria Ras Al Khaimah.
R------------, Chinese Restaurant, and Delivery, at JLT and Ras Al Khaimah. Charm Thai Dubai Restaurant, at Jumeirah 1 Fishing Harbor.
Munchbox Dubai, Healthy, Organic and Gluten-Free Snacks Delivery Service. Praias, Fashion Retail of Brazilian Swimwear, at Mall of The Emirates. Paddington Nursery at Jumeirah Lakes Towers.
Managed daily Social Media communications through all Social Media Channels: Facebook, Twitter, Instagram, Pinterest, TripAdvisor, Zomato and Blog Spot. Monthly engaging Social Media content with the purpose of reaching the brand's awareness/engagement/website clicks and leads/sales.
Set up Facebook Adverts, manage budget, target audience and successful reach.
Daily community management, monitoring both positive and negative sentiment, addressing customer complaints within 24hrs.
Additional content writing: Blogging, Online Reviews (TripAdvisor and Zomato). Photography/Videography and editing in Adobe Photoshop CS5, iMovie or Final Cut Pro. Social Media coverage for specific requested events and collaboration with regional bloggers/influencer's relevant to the client's target audience.
Monthly meetings with clients to discuss achieved insights and approve monthly calendar.
•Social Media Strategy Management of over 20 clients from diverse industries such as:
Food & Beverage, Retail, Leisure & Entertainment, Health and Beauty Salons, among others.
• Collection of visual content, through Professional Photography/Videography and editing according to the client's brand guidelines.
• Execution of Social Media monthly plan from creative copywriting to finalized visuals.
• Daily community monitoring of client's social media accounts:
Facebook, Instagram, Twitter, YouTube and Google+ and Blogger.
• On-site event coverage.
•Monthly meetings with the clients to present the monthly achieved KPI's reach, engagement, website clicks, leads and online sales.
------------
iSocial Dubai
Founder / Social Media Specialist
Dubai, UAE
Feb. 2014 - Jan. 2015
Be Unique Digital Agency
Social Media Manager Dubai, UAE
Oct. 2013 - Jan. 2014
EDUCATION
2009 to 2013 Bachelor of Communication and Information Studies:
Concentration in Digital Production and Storytelling
Mohammed Bin Rashid School of Communication, at the American University in Dubai
2008 to 2009 Bachelor in Mass Media Communication Concentration in Digital Production, Radio and Journalism Universidad Rafael Landivar de Guatemala
2000 to 2008 High School Diploma Colegio Metropolitano, Guatemala
KEY SKILLS
Proficient and familiar with a vast array of programming software, technologies, and languages:
• Office and Editing Software:
Microsoft Windows Office (Excel, PowerPoint, Word) Adobe Photoshop CS5, Adobe Premiere Pro, Final Cut Pro, iMovie, Windows Movie Maker.
Experience/understanding of social media management tools like: Sprinklr, Hootsuite, Radian 6, Crimson and Hexagon.
• Journalistic Writing, Video and Photography Production (casting/directing/editing), hosting/interview in front of the camera and social media live feed.
• Languages: Spanish (native), English (advanced).
Featured on Voyage MIA Magazine: ------------/interview/meet-maria-alvarado/