Monica Herrera
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Monica Herrera

Profile
I’m a strong, organized, analytical and critical thinker, an innovative and creative problem solver seeking to use my skills to develop and grow within the marketing field.


Professional Experience
Strategic Marketing Consultant • Papelera Sanrey
San Salvador, El Salvador • October 2017 – May 2018

Papelera Sanrey is a family business established in 1960 with the objective of satisfying the various needs of the modern office, and school needs.

•Employed Design Thinking to come up with a trade marketing strategy that included shopper marketing and consumer marketing, which ultimately improved sales.
•Redesigned their store using space marketing and visual merchandising to improve the customer’s in-store experience.
•Created and managed social media platforms to enhance day-to-day brand awareness and established specific dates to create seasonal related discounts.


Jr. Account Manager - Internship • Publicidad Comercial
San Salvador, El Salvador • March – September 2017

Publicidad Comercial is a MullenLowe Group company and the leading advertising agency in the Central American region since 1959; it is the first advertising agency in El Salvador to be awarded with a Cannes Lion.

•Collaborated in the rebranding campaign of El Salvador’s largest retail store, SIMAN, by assisting in the creation of the campaign’s photo shoots, television and radio commercials, and print media.
•Handled ASESUISA’s account, a Salvadoran insurance company, by providing additional ideas to the established work plans and ways to amplify brand exposure.
•Participated in the preparation of materials for promotional planning and new business presentations for both SIMAN and ASESUISA.

Creative Assistant • FUNDE (Fundación Nacional para el Desarrollo)
San Salvador, El Salvador • April – October 2016

FUNDE is an NGO in El Salvador seeking to help improve the most undeveloped areas of the country.

•Managed internal brand control and collaborated with the redesign of the institutional brand.
•Created graphic content for digital and social media platforms, as well as hard copy outlets such as newspapers and magazines.


Volunteering Experience

Hogar de Niños Adalberto Guirola
Santa Tecla, El Salvador • July 2014, July 2015

Hogar de Niños Adalberto Guirola is an orphanage that was established in 1905. There are around 50 boys and girls where they are given the protection and love they need. The orphanage counts with a small kindergarten where the youngest kids can spend their mornings learning.

•Participated in planning and oversaw activities that help improve fine motor skills on young kids.
•Organized events such as lunches or small parties for the kids.


Additional Certifications
Fashion Design and Fashion Marketing
Polimoda
Florence, Italy
February - November 2011

Photography for beginners
Emory Continuing Education
Atlanta, GA
May – July 2019