Michael p Nelson
To Whom it may concern,
Thank you for your email regarding discussing your open position. Any time that is convenient for you this week will also work for me. Before we begin, I’d like to take this opportunity to let you know why I am the best candidate qualified for the job.
First, 30 years in the beverage industry has well-prepared me for exactly this type of position, not only in product knowledge but also customer relations. During my decades at Youngs I worked as NW Territory Account Manager taking up additional counties as employees left the company while I maintained my high productivity standards, achieved award-winning sales achievements often over consecutive years, remained a strong competitor, and overcame account issues and problems personably and creatively to achieve company/team/personal and account goals.
Because of my work ethic and success, I was frequently asked to speak at company meetings about my process, which I was happy to share. This lead to developing my leadership qualities as being a motivator, a mentor, an educator, one who readily recognizes others, and being a team-player on and off the field in a mentoring capacity. I love working in and contributing to this industry. Brought many brands to the market and have been missing the competition.
Below find my resume and references list. Please do call any or all of them. I look forward to continuing this conversation with you whenever is best for you. Thank you.
Experienced Sales Professional
Highly motivated and energized new sales and business development professional with a proven closing ability. Steller communicator with exceptional negotiation and problem resolution skills. Passionately involved in the retail beverage industry. Inquisitive mind that is constantly in a state or learning and staying up to date on the current market trends, competition and the latest and greatest products being introduced in a dynamic fast paced ever changing industry. Develop rapport and build trust quickly with clients. Perform well under pressure and multi-task efficiently. Team player that excels individually within a fast-paced, challenging ever changing industry. Charismatic with a great positive attitude.
Northwest Territory Account Manager
Youngs Market Company, Kent, WA
March 1994-February 2016
Account manager and new business development representative specializing in the sales of wholesale beer, wine and spirits. Showcased a portfolio of more than one hundred products within a territory consisting of major retailers focusing on sales of both on and off premise beverage sales which generated over $1.0 million annually. Successful at presenting the entire suite of company products for both On and Off Premise accounts. Responsible for over 45 accounts across a four county territory (Snohomish, Whatcom, Skagit, and Island) in Northwestern Washington State.
Responsible for selling, designing and fabricating mass beverage displays to promote brand awareness and drive sales results. Creative up-sell service offerings to increase account distribution/sales.
Extensive knowledge of customer's business operations and ability to coordinate multiple and diverse custom options for selling the company's products.
Efficient at building loyalty and long-term relationships with customers, while consistently reaching sales initiatives and targets.
Grew brand awareness effectively through increased market penetration and new market development. Continued education included courses in sake, extensive Ste.Michelle and Constelation product training programs as well as continuously staying fresh in the latest sales techniques.
Responsible for product knowledge, availability, sampling, pricing, and request for proposals (RFP’s).
Leverage metrics and track data for goal-setting, profit calculation, and understanding of marketplace fluctuations and trends.
Effectively multi-tasking and able to balance customer needs with company demands.
Responsible for selling in monthly promotions and ads for specific brands to achieve monthly sales goals.
Consistent achievement of annual sales objectives and increase overall customer satisfaction. Credited for salvaging accounts that were languishing.
Divisional leader in attainment of goals, increase in revenue and new product distribution.
Achieve consistent growth within territory exceeding projected goals on a year over year basis.
Leverage technology tools to order as well as maintain up-to-date, accurate territory and account records.
Train, mentor and develop new hires into the organization.
Western Washington University
BA Degree in Graphic Design with a Minor in Business and Art History
Microsoft Office Suite (including Outlook, Excel, Word and Powerpoint), Adobe, Vermont Information Processing (VIP) suite of software
Awarded Sales Representative of the Quarter and Sales Representative of the Year numerous times during my tenure with company.
Tom Hilton- DM- G Radon and Sons, Columbia and Youngs Market-------------
Kelly Rohdes- VP Columbia Dist. Youngs Market.------------
Terry Lawler- Youngs Market Area VP -------------
Rick Mcferrin- G Radon and Sons, Columbia and Young’s Market------------
Dan Ewer- VP Young’s Market. Chief Sales Officer, Precept Wine.------------
Kirk Johnson- DM - G Radon and Sons, Columbia and Young’s Market-------------
Eddie Black- DM - K&L, Mgr Tazo Tea, Mgr- Young’s Market. Wine Buyer for Amazon
Jay Larson- Young’s Market.Brand Development Manager.------------
Bill Caldwell- Young’s Market. Competitor then coworker.------------