Melissa Rivera
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Location: Kenilworth, NJ, USA
University: Montclair State University
Major: Journalism

Melissa Rivera

Professional Summary:

• Experienced copywriter, editor, and journalist with proven ability to craft creative, and engaging copy that motivates consumers to take action
• Strong collaborator with proven ability to balance priorities and meet strict deadlines
• Experienced blogger with strong social media presence

Experience:

Ecommerce Content Producer, Bed Bath & Beyond, Union, NJ February 2019 - Present
• Maintains Issue Tracker and Enhancement List for copy tools
• Writes business requirements documents, proof/edits copy
• Partners closely with item entry, vendors and third parties to improve data and manage copy deliverables
• Traffics and performs quality assurance on copy, makes corrections in CMS and sees through to completion
• Runs inventory reports and disseminates information on a daily basis
• Drives documents for training and adherence to the end-to-day ecommerce copy process

Blogger/YouTube/Influencer, NJ June 2016 - Present
• Proficient Word Press blogger: All Things Fashion and Beauty
• Writes, produces, edits all content to increase brand visibility
• Creates and manages social media platforms on Twitter, Facebook and Facebook Pages
• Develops product reviews with brands for quality viewer experience
• Produces, edits, and posts videos for YouTube daily
• Uses demographics, SEO, hash tags to grow on-line presence
• Cross-promoted blog on different platforms for multiple views and clicks

Ecommerce Copywriter, Bed Bath & Beyond, Union, NJ June 2016 - February 2019
• Wrote and edited copy for a wide assortment of products while adhering to the company’s brand voice and maximize SEO opportunities
• Integrated information from a variety of sources to construct pitch-perfect copy
• Contributed and wrote new categories and improvements to our in-house product style guides
• Created informational materials to assist new hires
• Wrote content/marketing/SEO pieces for marketing team

Freelancer and Intern, New Jersey 101.5, Ewing, NJ June 2015 - November 2015

• Researched themes, pitched new story ideas and wrote articles for the website
• Researched and verified backstory information for interviews and sound bites for hosts
• Used Getty images and AP sites to enhance listicles and articles
• Created my own weekend series, “The Best Things To Do This Weekend”
• Wrote on air-scripts for anchors


Education:

Bachelor of Arts in Journalism, Montclair State University, 2016

Links:

Professional Portfolio: xxx-xxx-xxxx
All Things Fashion and Beauty: xxx-xxx-xxxx
YouTube: xxx-xxx-xxxx/MelissaRivera

marketing, social media, copywriter, editor