Maya.Kraidman.Resume
Maya Kraidman
EXPERIENCE
Ladies Get Paid July 2017 � Present
Ambassador
Supporting female financial empowerment for professional women through local events, workshops and networking opportunities.
Curated 18 events in 2018 with over 700 women in attendance on topics including salary negotiation, changing careers and self-employment.
Moderated LGPLA�s August 2018 panel on �Finding Workplace Allies & Mentors� and hosted several networking events open to professional women in Los Angeles.
Successfully secured host and sponsors free of compensation for all events with partners including WeWork, General Assembly, Ace Hotel, Northwestern Mutual, Cross Campus and Maven.
YogaGlo April 2018 � September 2018
Marketing Specialist, Partnerships & Influencers
Implemented partnership and influencer marketing campaigns across owned, paid and earned marketing channels for a health and wellness startup.
Managed daily marketing efforts for 25 in-house fitness influencers including marketing photoshoots, social media strategy and day-to-day communication of marketing initiatives.
Oversaw partnerships with five core social media influencers with an average of 100k followers participating in YogaGlo marketing campaigns resulting in increased community engagement across Instagram and Facebook.
Allocated a quarterly budget of $45k to test the efficacy of influencers as a marketing channel to drive acquisition.
Marketing Coordinator March 2017 � April 2018
Collaborated with Content, Production, Marketing and Product teams to streamline the content launch process by setting clear timelines, defining project ownership and templatizing deliverables.
Facilitated the weekly launch of creative content including production oversight, providing creative feedback and ensuring the timely review and transfer of assets between teams.
InsightLA November 2016 � April 2017
Marketing Strategist, Freelance
Created InsightLA�s first social media strategy and implemented new social media initiatives including weekly Facebook Live streams resulting in 2x the number of followers on Instagram and weekly Facebook Live viewership averaging 50 people.
Standardized InsightLA�s community engagement guidelines resulting in streamlined responses to all followers.
Full Measure Education May 2015 � November 2016
Marketing Project Manager
Managed the submission of over 15 proposals and built critical sales operations processes such as implementing Salesforce and training all sales team members on how to use the new system.
EDUCATION
American University August 2011 � May 2015
B.A. Public Communication (concentration in Marketing and Public Relations)
Maya Kraidman
EXPERIENCE
Ladies Get Paid July 2017 � Present
Ambassador
Supporting female financial empowerment for professional women through local events, workshops and networking opportunities.
Curated 18 events in 2018 with over 700 women in attendance on topics including salary negotiation, changing careers and self-employment.
Moderated LGPLA�s August 2018 panel on �Finding Workplace Allies & Mentors� and hosted several networking events open to professional women in Los Angeles.
Successfully secured host and sponsors free of compensation for all events with partners including WeWork, General Assembly, Ace Hotel, Northwestern Mutual, Cross Campus and Maven.
YogaGlo April 2018 � September 2018
Marketing Specialist, Partnerships & Influencers
Implemented partnership and influencer marketing campaigns across owned, paid and earned marketing channels for a health and wellness startup.
Managed daily marketing efforts for 25 in-house fitness influencers including marketing photoshoots, social media strategy and day-to-day communication of marketing initiatives.
Oversaw partnerships with five core social media influencers with an average of 100k followers participating in YogaGlo marketing campaigns resulting in increased community engagement across Instagram and Facebook.
Allocated a quarterly budget of $45k to test the efficacy of influencers as a marketing channel to drive acquisition.
Marketing Coordinator March 2017 � April 2018
Collaborated with Content, Production, Marketing and Product teams to streamline the content launch process by setting clear timelines, defining project ownership and templatizing deliverables.
Facilitated the weekly launch of creative content including production oversight, providing creative feedback and ensuring the timely review and transfer of assets between teams.
InsightLA November 2016 � April 2017
Marketing Strategist, Freelance
Created InsightLA�s first social media strategy and implemented new social media initiatives including weekly Facebook Live streams resulting in 2x the number of followers on Instagram and weekly Facebook Live viewership averaging 50 people.
Standardized InsightLA�s community engagement guidelines resulting in streamlined responses to all followers.
Full Measure Education May 2015 � November 2016
Marketing Project Manager
Managed the submission of over 15 proposals and built critical sales operations processes such as implementing Salesforce and training all sales team members on how to use the new system.
EDUCATION
American University August 2011 � May 2015
B.A. Public Communication (concentration in Marketing and Public Relations)