Matt Peloquin
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Location: Houston, TX, USA
University: University of Massachusetts
Major: Communications

Matt Peloquin

Matthew Peloquin

Phone: xxx-xxx-xxxx
Email: xxx-xxx-xxxx
Online: xxx-xxx-xxxx

OVERVIEW:

Digital Media Strategist with over 17 years experience in online marketing, seeking full-time, part-time, or contracting employment. Since 2007, I’ve worked as a full-time or part-time contractor for B2B & B2C clients and advertising agencies, successfully creating marketing policies which increased sales by as much as 500% through ROI optimization and increased brand awareness. My skills include business model evaluations to improve online profitability as well as SEM and PLA services ranging from high-level strategy to day-to-day operations of copy writing, keyword expansion and campaign optimization. I also specialize in Social Media Marketing, Affiliate Marketing and SEO. I have solid relationships with vendors Google, Bing and Facebook and when working for advertising agencies, I focus on new business development to help build new revenue sources. 


MARKET EXPERIENCE:
United States, United Kingdom, Ireland , Canada, Australia, Germany, France, China, Japan, Korea, Argentina, Mexico, Chile, Austria, Czech Republic, Norway, Sweden, Finland, Iceland, Denmark, Netherlands, Greece, Israel, Croatia, Hungary, Serbia , Singapore, Malaysia, Thailand, New Zealand, Morocco, United Arab Emirates




WORK HISTORY:


Performance Marketing Manager
Norwegian
Barcelona, Spain
Aug 2015 - Jan 2018
...................................................................................................
* Increased US paid search ROI by over 150% Y/Y
* Performance marketing management for US, IE, AR, ROW, SG markets
* Management of performance marketing channels of Paid Search, Retargeting and Metasearch on Kayak, Skyscanner and Google Flights



Search Engine Marketing Manager
Fearless Media
New York, NY
Nov 2015 - Jan 2018
...................................................................................................
* Department Management of Paid Search, Google Display Network, YouTube, Apple Search, Amazon AMS, Google UAC marketing channels
* Clients include Bethesda Softworks, 2K, Epic Games and Gearbox video game titles including award-winning titles Fallout 4, Dishonored 2, DOOM, Civilization VI, Fallout Shelter (mobile), Elder Scrolls, Skyrim, Quake Champions, Bulletstorm



Digital Media Strategist
Clear Stage
Jan 1998 - Present
...................................................................................................
* My own consulting practice, where I manage business development, account management and all strategic functions for clients requiring search engine marketing, social media marketing or general online marketing services.
* Engagements include full-time client contract work, consultation for advertising agencies and white label SEM sub-contractor services.

CLIENTS:

AGENCIES: Fearless Media, MGH, Born Group, Pod1, Group FMG, Adchemy, iProspect, O'Grady Meyers, Ovative Group, TribalDDB, Liquid Designers, Grafik, Compass Knowledge, Again, Apollo Interactive. Gaia Group, Masterworks
AUTOMOTIVE: Capital One Auto Finance, Autobytel, TrueCar, CarSmart, xxx-xxx-xxxx, Autoweb, Autosite, VA Tire
COMMUNICATIONS: Hawaiian Telecom
EDUCATION: University of Phoenix, University of Cincinnati, Stevenson University
ENTERTAINMENT: PBS, PBS Kids, WGBH, Design Squad, Peep and the Big Wide World, Plum Landing, CinemaNow
FOOD: Nestle, Chili's, Jack in the Box, Fazoli's, Taste of Orange County, Marble Slab Creamery, Great American Cookie
FINANCIAL: Convergent Wealth, Anybill, Ameriquest, Commercial Bank of New York, Credentity, ThinkCreditReports
HEALTH: University of Maryland Medical Center, Evariant, Blue Cross of California, Prostate Cancer Foundation, Powerbar, Curves, HCPlive, Eye Care Centers of America, Capital Vein
HOMES: Pardee Homes, Bozzuto, Brookfield Homes, Eya, NuLook
HOMES SERVICES: JK Moving, Reliant Energy, DS Waters, BidMyCleaning
FINANCIAL: Convergent Wealth, Anybill, Ameriquest, Commercial Bank of New York, Credentity, ThinkCreditReports,
PUBLIC AFFAIRS: DDC Advocacy, Southern Strategy Group, American Bureau of Shipping, Alliance for Main Street Fairness, American Petroleum Institute, American Beverage Association, Private Equity Growth Capital Council, Workforce Fairness Institute, Solar Secrets
RETAIL: Staples, Meijer
RETAIL-CHILDREN'S: Toys R Us, Babies R Us, xxx-xxx-xxxx
RETAIL-MEN’S & WOMEN'S RETAIL: American Apparel, Cole Haan, Talbots, ApartStyle, Sassoon, Curves, Piperlime, Fossil, Skagen, Withings
SOFTWARE: ChannelAdvisor, Guidance Software, Astaro, PodKeeper
TRAVEL: Norwegian Air, Hawaii Visitor & Convention Bureau, OC Tourism
VIDEO GAME INDUSTRY: Bethesda Softworks, 2K Games, Epic Games, Gearbox Software



Digital Marketing Strategist
MGH, Inc
Baltimore, MD
Sep 2015 - Jan 2017
...................................................................................................
* Devised and implemented digital marketing strategies for clients such as Stevenson University, University of Maryland Medical Center, Great American Cookie, Marble Slab Creamery, Capital Vein and Ocean City Tourism



Paid Media Strategist
Born Group
New York City, New York
Mar 2014 to Feb 2015
...................................................................................................
* Served as Paid Media and Search Engine Marketing Manager in a contractor/consultant role for the New York digital agency.
* Planned and executed PPC campaigns, including account setup, strategy development, organization, and management.
* Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete.
* Manage day to day communication with client when needed, for all things paid search and display including best practices, presentation decks and assisting with strategy plans.
* Monitored PPC and display trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities.
* Proactively researched campaign issues and formulate actionable solutions based off findings.



Digital Strategist
WGBH
Boston, MA
Oct 2014 – Mar 2015
...................................................................................................
* Provided consultation services as a contractor for the Boston, MA based television network for (3) PBS Kids brands.
* Audit and analysis of all social media channels for (3) PBS Kids brands to assess what needs to be improved and what is working.
* Audit and analysis of websites for (3) PBS Kids brands, providing recommendations for each.
* Created plan of action for each of the (3) brands to optimize engagement and increase online traffic.
* Created automation system for easily sharing social media posts across specifically chosen channels.



Search Engine Marketing Client Services Manager
Adchemy
San Francisco, CA
May 2012 to June 2013
...................................................................................................
* Served as Search Engine Marketing Consultant within the Agency Relations & Client Services department.
* Executed analysis on search performance to get actionable conclusions and strategic direction.
* Implemented campaign launch tasks and QA checks.
* Assisted in campaign launch integration testing.
* Oversaw execution of day-to-day IntentMap optimizations such as keyword expansions, ad copy optimization, ad grouping methodologies.
* Drove advanced ad hoc optimizations leading to campaign and partnership success.
* Built relationships with agencies for managed categories.



Search Engine Marketing Manager
American Apparel
Los Angeles, CA
June 2009 to March 2010
...................................................................................................
* Working as a consultant, managed all areas of search engine marketing campaigns in the United States, UK, Canada, Australia, Germany, France, Japan and Korea.
* Maximized a $50,000 monthly budget to generate over $500,000 per month in revenue.



Search Engine Marketing Director
TrueCar
Santa Monica, CA
Dec 2005 to Jan 2007
...................................................................................................
* Authored business and technical requirement documents for search marketing technology tools.
* Produced dynamic landing pages, creative production tools for local user targeting, cross-website product up-sale portals.
* Managed external relationships with lead buyers, helping to negotiate the best prices for purchased leads,
* Targeted new partnerships to further monetize all conversions while also serving as product manager for Amazon Car Buying program
* Reported to the COO on all areas of lead acquisition and referral
* Sites managed included: xxx-xxx-xxxx, xxx-xxx-xxxx, xxx-xxx-xxxx



Search Engine Marketing Manager
Autobytel Inc.
Irvine, CA
Jan 2005 to Dec 2005
...................................................................................................
* Increased Search Marketing ROI by 100% (approximately $200K monthly) within first 3 months
* Collaboration with business development team to devise strategies for CPA partnerships.
* Developed creative copy, keyword lists, implemented search strategies and analysis of search marketing campaigns.
* Created technical and business requirement documents for website revisions and enhancements to in-house bid manager system “Black Condor”
* Sites managed included: xxx-xxx-xxxx, xxx-xxx-xxxx, xxx-xxx-xxxx, xxx-xxx-xxxx, xxx-xxx-xxxx, xxx-xxx-xxxx



Search Engine Marketing Manager
Tribal DDB
Los Angeles, CA
Aug 2004 to Jan 2005
...................................................................................................
* SEM Manager for the first Search Engine Marketing department within the global agency DDB.
* Developed creative, keyword lists, implemented search strategies and all analysis of search marketing campaigns.
* New Business Development to devise strategies to best obtain new clientele.
* Management of affiliate campaigns using 3rd party services such as Commission Junction, LinkShare, Direct Response, WhiteFence.

Clients included: Ameriquest, eHarmony, xxx-xxx-xxxx, Hawaiian Telecom, Hawaii Visitors Convention Bureau, CinemaNow


Search Engine Marketing Manager
Apollo Interactive
Los Angeles, CA
Oct 2003 to Aug 2004
...................................................................................................
* First SEM manager for the Los Angeles agency, devising all paid & organic search strategies and analysis for clientele.
* Assisted in new business development to devise strategies to best obtain new clientele
* Management of affiliate campaigns using 3rd party services such as Commission Junction, LinkShare, Direct Response, WhiteFence

Clients included: University of Phoenix, Blue Cross of California, Chilis, Jack in the Box, Curves International, Pardee Homes, Eye Care Centers of America, Fazoli's, North American Travel Journalists Association, Reliant Energy




Search Engine & Online Marketing Manager
Sophos (formerly Astaro)
Boston, MA
Mar 2003 to Oct 2003
...................................................................................................
* Managed paid and organic search for enterprise antivirus software company.
* Negotiated contracts with partners Tucows and CNet, design/tracking of corporate newsletters via ExactTarget.
* SEO rank improvement from >100 to 1st page for over 20 desired keywords
* Development of syndicated materials such as RSS and .JS feeds to provide free content which added a new inbound link to Astaro.



Online Marketing & Web Development Manager
CitySchemes
Boston, MA
Mar 2002 to Mar 2003
...................................................................................................
* Revised company business model to stimulate ecommerce profitability as well as design and administration of all web properties.
* Managed all email & online marketing including SEO rank increase for keyword “contemporary furniture” into Google top 20.
* Targeted and weighed economical options for various third-party services such as email clients & web servers and negotiated contracts.
* Construction of internal sales tools such as the Product Image Library and Web Information Guide to aid all store location personnel.



Owner & Editor
xxx-xxx-xxxx
Jan 2000 to Present
...................................................................................................
* Owner of college sports website, negotiating contracts with various advertisers, providing radio & media interviews, consultant for developing other sports related websites



Online Marketing & Web Production Manager
Commercial Bank of New York
New York, NY
Jan 2000 to Jan 2002
...................................................................................................
* Managed all areas of online marketing, web design, corporate intranet development, SEO, while coordinating marketing & print advertising.
* Worked with various 3rd party companies, maintaining company ebanking software.
* Training of all new customers while providing Customer & Technical support for all user technical/customer inquiries.



Client Services Associate & Production Coordinator
Clear Channel
Princeton, NJ
Sep 1998 to Nov 1999
...................................................................................................
* Client support for Smooth Jazz Network TM Program Directors & Consultants.
* Organized & scheduled production for all Broadcast Architecture Mix MasterTM reports.
* Performed all video editing for Focus Group videos.
* Developed cross-corporation extranet for client data sharing, maintenance of Company website, IT trouble-shooting development.



Copy Editor
The Editor & Publisher Company
New York, NY
Sep 1997 to Sep 1998
...................................................................................................
* Editor of the 1998 E&P Journalism and Fellowships Guide.
* Copy edited material for E&P Market Guide, E&P Directory of Syndicate Services.



Director of Radio Promotions
FiftyFifty Music Record Label
New York, NY
Sep 1997 to Sep 1998
...................................................................................................
* Responsible for all decisions of radio promotion, promoting 20+ artists.
* Arranged press & radio interviews for touring artists.
* Wrote & designed all press materials & trade journal ads.



Administrative Research Assistant
University of Massachusetts Psychology Dept. for Susan Whitbourne, Ph.D.
Amherst, MA
Sep 1996 to May 1997
...................................................................................................
* Handled multiple projects involving extensive research in a timely manner.
* Directed laboratory staff of (7) research assistants.
* Devised approaches for data coding of survey responses, while trouble shooting all computer problems.
* Assisted with experimental and bibliographical research for textbook publication, Psychology and Aging.



Radio Promotions Specialist
WJLK FM/AM Nassua Broadcasting
Ocean, NJ
May 1996 - Sep 1996
...................................................................................................
* Strengthened skills in promotional work and research participation, while adding to professional understandings in such areas as advertising revenue and radio sales; attendance at all station meetings.
* Remote location set-ups/ promotion work at such sights as AVP Volleyball Tournament, Belmar, NJ.
* Assistant Producer for AM morning drive radio show



On-Air Talent and Producer
WMUA-FM
Amherst, MA
Jan 1994 - Sep 1996
...................................................................................................
* Member of 1000 watt FM station, broadcasting across Western MA.; Sports Department
* Duties include production and interview work for such programs as first ever collegiate water polo broadcast.
* Weekly sports news writing, broadcasts, and AP Wire service use.
* Color commentary for nationally ranked men's and women's basketball programs.
* Underwriting work to raise money for station budget.




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CERTIFICATIONS:
...........................................................

* Bing Ads Accredited Professional
* Google Ads Fundamentals
* Google Ads Display Certification
* Google Ads Mobile Certification
* Google Ads Search Certification
* Google Shopping Certification
* Google Ads Video Certification
* Google Mobile Sites Certification
* Google Digital Sales Certification
* Google Analytics Individual Qualification
* HIPAA Privacy and Security Certification
* Marin Account Administration
* Marin Campaign Management
* Marin Reporting
* Marin Search
* Marin Welcome



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SKILLS:
...........................................................

Digital Marketing
Performance Marketing
Customer Acquisition
Conversion Rate Optimization
Lead Generation
Display Advertising
SEM / PPC & SEO
DoubleClick
Marin Software Certified
Google Adwords
Amazon AMS
Google Shopping
Google Display Network
YouTube Ads
Keyword Research
Kenshoo
Copywriting
SaaS
Building SEM departments
Multivariate and A/B Testing
User Experience
CMS Ecommerce Platforms
Content Development
Product Management
Google Analytics 360
Datorama
Coremetrics & Omniture
iPredictus
Penetrace
comScore & Neilsen
Pathmatics
Adroll
Google Tag Manager
Adform, Sizmek & Versa
iActivate
DS Inventory Management
Landing Page Optimization
Unbounce
Mobile Marketing:
Apple Search, Google UAC, AppsFlyer
Social Media Marketing
Facebook Ads Manager
Web & Graphic Design
Adobe Photoshop
HTML & Javascript
Sales team collaboration
Website Development Wordpress
Product Management
Infographics & White papers
Affiliate Marketing
Impact Radius
Channable
Metasearch:
Google Flights, Skyscanner, Kayak, Momondo

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OTHER INTERESTS:
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Owner of: xxx-xxx-xxxx, xxx-xxx-xxxx, Confident Canine (animal rescue volunteer work)




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EDUCATION:
...........................................................

University of Massachusetts, Amherst, MA
Bachelor's Degree: Psychology
Sep 1993 to May 1997

University of Massachusetts, Amherst, MA
Bachelor's Degree: Communications
Sep 1993 to May 1997

University of Massachusetts, Amherst, MA
Minor: Sociology
Sep 1993 to May 1997





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ASSOCIATIONS:
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Organization Of Search Engine Optimization Professionals
SEOby
xxx-xxx-xxxx
Internet Society
International Webmasters Association
Web Design & Developers Association
International Web Developers Network
Committee of Concerned Journalists
Boston Interactive Media Association

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digital marketing manager