Mary Dean Moss
A branding and communications specialist
• Generated print and digital copy for the healthcare industry—pharmaceuticals, services and hospitals—that improved outcomes for patients and providers.
• Wrote speeches for public officials and executives that changed corporate direction and secured elections.
• Employed vital SEO knowledge for web content—from museums to resorts to medical practices—that drove engagement and disrupted marketing norms.
• Implemented creative presentations to decision-makers that won new business and retained clients.
• Developed print/digital sales materials, newsletters, corporate videos, end-user instruction, news/media releases that dramatically increased sales and defined standards.
• Works in-house and remotely from a fully-equipped home office.
WORK EXPERIENCE
FREELANCE WRITER 2004–PRESENT
From healthcare to real estate and then some.
Clients have included: Chicago's Rush University Medical Center, InTouch Communications Proto, Beachwalk Resort, Lubeznik Center for the Arts, Uppercross Development Group, Alliance for the Great Lakes, and ThinkInc, a public policy consulting firm.
• Since its new website launched in 2015, Beachwalk Vacation Rentals increased client base/vacation rentals by over 50%. Social media and collateral pieces have driven-up repeat business by 70%.
• Though a full-court press of online and strategically placed print advertising, up-market homes at Uppercross Development's "The Peninsula on Lake Michigan" sold out amidst the housing downturn and financial crisis.
• Speeches for U.S. Congressmen and Chicago officeholders have been quoted in local and national news outlets. All clients won their 2018 seats.
Through pharmaceutical agencies including Omnicom, Corbett Health Connect, Euro RSCG, and others, executed the launches and marketing platforms of prescription medications.
• Wrote launch materials for Upjohn's Xanax—to date the most recognized anti-anxiety medication in the world.
• Managed the launch of copy for Fujisawa's Protopic, the first no-steroidal topical medication for eczema safe enough for children.
• Brought Nature Made Vitamins direct to physicians with the first advertising campaign for supplements to appear in Orthopedic and Internal Medicine journals.
• Directed copywriting for Eli Lilly's Insulin/Diabetes Division, Smith & Nephew's Wound Care, Nestlé Health Science, and Philips Remote Monitoring.
Samples can be viewed at https://www.clippings.me/users/marydean
EDUCATION
Post Graduate Certificate
UNIVERSITY OF CHICAGO The Writers Studio
As well as providing in-depth skills for my avocational interest in novel writing, this two-year concentration honed my craft in all areas of written and spoken word communications.
M.P.A.
ROOSEVELT UNIVERSITY
An advanced degree in Healthcare Administration provided essential insight into institutional and patient needs establishing a foundation to write for hospitals, medical products, and services.
B.A.
ROOSEVELT UNIVERSITY
Undergraduate work in Occupational Therapy launched a career in healthcare. A degree in General Studies informed a life-long career in writing for a deep bench of clients and organizations.
INTERESTS
Short story author, live-lit storytelling performer, and workshop instructor. Avid traveler and hiking enthusiast.
A branding and communications specialist
• Generated print and digital copy for the healthcare industry—pharmaceuticals, services and hospitals—that improved outcomes for patients and providers.
• Wrote speeches for public officials and executives that changed corporate direction and secured elections.
• Employed vital SEO knowledge for web content—from museums to resorts to medical practices—that drove engagement and disrupted marketing norms.
• Implemented creative presentations to decision-makers that won new business and retained clients.
• Developed print/digital sales materials, newsletters, corporate videos, end-user instruction, news/media releases that dramatically increased sales and defined standards.
• Works in-house and remotely from a fully-equipped home office.
WORK EXPERIENCE
FREELANCE WRITER 2004–PRESENT
From healthcare to real estate and then some.
Clients have included: Chicago's Rush University Medical Center, InTouch Communications Proto, Beachwalk Resort, Lubeznik Center for the Arts, Uppercross Development Group, Alliance for the Great Lakes, and ThinkInc, a public policy consulting firm.
• Since its new website launched in 2015, Beachwalk Vacation Rentals increased client base/vacation rentals by over 50%. Social media and collateral pieces have driven-up repeat business by 70%.
• Though a full-court press of online and strategically placed print advertising, up-market homes at Uppercross Development's "The Peninsula on Lake Michigan" sold out amidst the housing downturn and financial crisis.
• Speeches for U.S. Congressmen and Chicago officeholders have been quoted in local and national news outlets. All clients won their 2018 seats.
Through pharmaceutical agencies including Omnicom, Corbett Health Connect, Euro RSCG, and others, executed the launches and marketing platforms of prescription medications.
• Wrote launch materials for Upjohn's Xanax—to date the most recognized anti-anxiety medication in the world.
• Managed the launch of copy for Fujisawa's Protopic, the first no-steroidal topical medication for eczema safe enough for children.
• Brought Nature Made Vitamins direct to physicians with the first advertising campaign for supplements to appear in Orthopedic and Internal Medicine journals.
• Directed copywriting for Eli Lilly's Insulin/Diabetes Division, Smith & Nephew's Wound Care, Nestlé Health Science, and Philips Remote Monitoring.
Samples can be viewed at https://www.clippings.me/users/marydean
EDUCATION
Post Graduate Certificate
UNIVERSITY OF CHICAGO The Writers Studio
As well as providing in-depth skills for my avocational interest in novel writing, this two-year concentration honed my craft in all areas of written and spoken word communications.
M.P.A.
ROOSEVELT UNIVERSITY
An advanced degree in Healthcare Administration provided essential insight into institutional and patient needs establishing a foundation to write for hospitals, medical products, and services.
B.A.
ROOSEVELT UNIVERSITY
Undergraduate work in Occupational Therapy launched a career in healthcare. A degree in General Studies informed a life-long career in writing for a deep bench of clients and organizations.
INTERESTS
Short story author, live-lit storytelling performer, and workshop instructor. Avid traveler and hiking enthusiast.