Marketing | Web Development | Design | IT
EDUCATION
________________________________________
University of Massachusetts Amherst Amherst, MA Isenberg School of Management
Bachelor of Business Administration in Marketing Candidate, August 2020
� GPA 4.0
Greenfield Community College Greenfield, MA
Associate of Science in Computer Information November 2017
Certificate: Web Development and Design
� GPA: 3.85
� Dean�s List, Presidents List
EXPERIENCE
________________________________________Pierce Bros Gourmet Distributors; Greenfield, MA
Marketing Director (2014-2019)
� Increased company�s visibility on social media with rigorous activity, content enhancement, and creative posting techniques resulting in a 500% increase in followers
� Created metadata to optimize visibility of website resulting in a #1 ranking on Google under the keyword search terms identifying with the company�s business model
� Upgraded functionality of website reducing clicks for ease of purchases online.
� Doubled annual online sales using a cohesive web, social, and email marketing campaign strategy
� Managed public relations in a volatile situation until an actionable solution could be implemented
Gotham Group; Egg Harbor Township, NJ
Production Associate (2010-2012)
� Acted as a liaison between departments to ensure workflow ran smoothly between sales and production.
� Oversaw conformance to the organization�s Quality Accredited Standards
� Prepared, managed, and drove production needs
� Completing a range of related administration and reporting functions
Narberth Video; Narberth, PA
Operations Manager (2008-2010)
� Used my skills in customer service to engage and stimulate customers DVD/video rental experience
� Researched and purchased inventory according projected revenues.
� Ran daily operations including; opening/closing, cashing out, auditing inventory.
Rich Art Graphics; Philadelphia, PA
Production/Installation Specialist (2004-2007)
� Used knowledge of production management to manufacture trade show graphics, specialty packaging, indoor/outdoor signage, and installation
� Managed inventory, product workflow, packaging/shipping
� Served and retained major clients such as Toll Brothers, Kimmel Center of Philadelphia, Academy of Music, Opera Company and Thomas Jefferson Hospital
Skills________________________________________
Computer: Microsoft Word, Excel, Access, Adobe Photoshop, Illustrator, Server Admin
Web Applications: Facebook Ads Manager, Google Adwords, Contao, Dreamweaver, HTML, CSS
Finance: Calculate Present Value, Future Value, Interest Rate, Annuity, Compounding, Natural Log
EDUCATION
________________________________________
University of Massachusetts Amherst Amherst, MA Isenberg School of Management
Bachelor of Business Administration in Marketing Candidate, August 2020
� GPA 4.0
Greenfield Community College Greenfield, MA
Associate of Science in Computer Information November 2017
Certificate: Web Development and Design
� GPA: 3.85
� Dean�s List, Presidents List
EXPERIENCE
________________________________________Pierce Bros Gourmet Distributors; Greenfield, MA
Marketing Director (2014-2019)
� Increased company�s visibility on social media with rigorous activity, content enhancement, and creative posting techniques resulting in a 500% increase in followers
� Created metadata to optimize visibility of website resulting in a #1 ranking on Google under the keyword search terms identifying with the company�s business model
� Upgraded functionality of website reducing clicks for ease of purchases online.
� Doubled annual online sales using a cohesive web, social, and email marketing campaign strategy
� Managed public relations in a volatile situation until an actionable solution could be implemented
Gotham Group; Egg Harbor Township, NJ
Production Associate (2010-2012)
� Acted as a liaison between departments to ensure workflow ran smoothly between sales and production.
� Oversaw conformance to the organization�s Quality Accredited Standards
� Prepared, managed, and drove production needs
� Completing a range of related administration and reporting functions
Narberth Video; Narberth, PA
Operations Manager (2008-2010)
� Used my skills in customer service to engage and stimulate customers DVD/video rental experience
� Researched and purchased inventory according projected revenues.
� Ran daily operations including; opening/closing, cashing out, auditing inventory.
Rich Art Graphics; Philadelphia, PA
Production/Installation Specialist (2004-2007)
� Used knowledge of production management to manufacture trade show graphics, specialty packaging, indoor/outdoor signage, and installation
� Managed inventory, product workflow, packaging/shipping
� Served and retained major clients such as Toll Brothers, Kimmel Center of Philadelphia, Academy of Music, Opera Company and Thomas Jefferson Hospital
Skills________________________________________
Computer: Microsoft Word, Excel, Access, Adobe Photoshop, Illustrator, Server Admin
Web Applications: Facebook Ads Manager, Google Adwords, Contao, Dreamweaver, HTML, CSS
Finance: Calculate Present Value, Future Value, Interest Rate, Annuity, Compounding, Natural Log