Marketing Strategist SEM & Paid Social
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Location: Oakland, CA, USA
University: Skidmore College
Major: Communication/ Language Arts

Marketing Strategist SEM & Paid Social

LAURA KWITNICKI Oakland, CA ▪xxx-xxx-xxxx ▪ xxx-xxx-xxxx

Passionate marketing strategist cultivating an expertise in digital marketing, advertising, content creation, and Salesforce management to support performance and growth marketing initiatives of emerging brands.

MARKETING EXPERIENCE

Rainfactory July 2017-November 2018 ▪ Oakland, CA Online Advertising Specialist
▪ Planned, executed, and optimized 8 Direct Response Marketing campaigns for emerging consumer electronic product launches
▪ Developed lead generation and customer acquisition strategies involving: competitive landscape analysis, audience research and targeting, branding and positioning, remarketing, and splash page testing and optimization

GoFind.ai March-July 2017 ▪ Berkeley, CA Content Marketing Associate
▪ Directed strategic planning process to articulate company positioning and brand architecture
▪ Developed relationships with 30+ influencers and e-commerce brands and platforms
▪ Improved brand engagement 150% through daily content curation and publication across social media platforms, including Facebook, Instagram, and Twitter

Praetorian Digital November 2016-February 2017 ▪ San Francisco, CA Digital Marketing Intern
▪ Increased media mentions and organic backlinks by 35% by developing relationships with influencers in Public Safety market and creating and promoting compelling content
▪ Facilitated project to identify and replace duplicate content, broken links, internal page rank and missing metadata
▪ Devised and executed SEO strategy and performed meticulous keyword research to optimize pages and PPC Campaigns


CERTIFICATIONS
Salesforce Administration Essentials Core Training October 2018-Present ▪ Fremont, CA Amfasoft Corporation
▪ Training in CRM application customization, workflow automation, clean data importation, and high-value reports and dashboard creation for Salesforce Certified Administrator exam
Digital Marketing Bootcamp November 2016-February 2017 ▪ San Francisco, CA AcademyX
▪ Training in SEM, Google Analytics, KPI strategy, on-page SEO and off-page SEO


EDUCATION
Skidmore College September 2007-May 2011 ▪ Saratoga Springs, NY Bachelor of Arts, Major: Health Science and English Literature


TECHNICAL SKILLS
▪ Paid Search (Google Ads certified, Bing Ads, Google Analytics certified, Google Tag Manager)
▪ Paid Social (Facebook Blueprint certified, Twitter, Instagram, Pinterest, Snapchat)
▪ Microsoft Excel (V-lookups, Index match, Pivot tables, Concatenation, Logical functions, Find&Replace) ▪ Content Marketing and SEO Tools (Moz, Hootsuite, Mailchimp, Hubspot, Wordstream)

Marketing, Advertising, Copywriting, PR, SEO, SEM, Paid Search, Paid Social