Marketing Strategist SEM & Paid Social
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Location: Oakland, CA, USA
University: Skidmore College
Major: Communication/ Language Arts

Marketing Strategist SEM & Paid Social

LAURA KWITNICKI Oakland, CA ▪xxx-xxx-xxxx ▪ xxx-xxx-xxxx

Passionate marketing strategist cultivating an expertise in digital marketing, advertising, content creation, and Salesforce management to support performance and growth marketing initiatives of emerging brands.


Rainfactory July 2017-November 2018 ▪ Oakland, CA Online Advertising Specialist
▪ Planned, executed, and optimized 8 Direct Response Marketing campaigns for emerging consumer electronic product launches
▪ Developed lead generation and customer acquisition strategies involving: competitive landscape analysis, audience research and targeting, branding and positioning, remarketing, and splash page testing and optimization March-July 2017 ▪ Berkeley, CA Content Marketing Associate
▪ Directed strategic planning process to articulate company positioning and brand architecture
▪ Developed relationships with 30+ influencers and e-commerce brands and platforms
▪ Improved brand engagement 150% through daily content curation and publication across social media platforms, including Facebook, Instagram, and Twitter

Praetorian Digital November 2016-February 2017 ▪ San Francisco, CA Digital Marketing Intern
▪ Increased media mentions and organic backlinks by 35% by developing relationships with influencers in Public Safety market and creating and promoting compelling content
▪ Facilitated project to identify and replace duplicate content, broken links, internal page rank and missing metadata
▪ Devised and executed SEO strategy and performed meticulous keyword research to optimize pages and PPC Campaigns

Salesforce Administration Essentials Core Training October 2018-Present ▪ Fremont, CA Amfasoft Corporation
▪ Training in CRM application customization, workflow automation, clean data importation, and high-value reports and dashboard creation for Salesforce Certified Administrator exam
Digital Marketing Bootcamp November 2016-February 2017 ▪ San Francisco, CA AcademyX
▪ Training in SEM, Google Analytics, KPI strategy, on-page SEO and off-page SEO

Skidmore College September 2007-May 2011 ▪ Saratoga Springs, NY Bachelor of Arts, Major: Health Science and English Literature

▪ Paid Search (Google Ads certified, Bing Ads, Google Analytics certified, Google Tag Manager)
▪ Paid Social (Facebook Blueprint certified, Twitter, Instagram, Pinterest, Snapchat)
▪ Microsoft Excel (V-lookups, Index match, Pivot tables, Concatenation, Logical functions, Find&Replace) ▪ Content Marketing and SEO Tools (Moz, Hootsuite, Mailchimp, Hubspot, Wordstream)

Marketing, Advertising, Copywriting, PR, SEO, SEM, Paid Search, Paid Social