Marketing Resume
ANASTASSIA SOROKINA
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PROFESSIONAL SUMMARY:
Passionate multilingual professional with 4+ years’ experience in building relationships, developing and maintaining marketing strategies including social media outreach, SEO, and online marketing.
EDUCATION:
B.A. Finance & Investments, Baruch College Zicklin School of Business, New York, NY June 2010
Social Media Marketing Certificate, Silicon Valley Digital Marketing Institute May 2019
KEY SKILLS:
Expert in Microsoft Word, PowerPoint, Access, Excel (Vlookup function, Pivot Tables and Macros)
Knowledge of Constant Contact, HootSuite, LinkedIn, TripAdvisor, Facebook, Twitter, Instagram and Flickr
Language Skills: English- Fluent; Russian- Fluent; Spanish- Conversational
PROFESSIONAL EXPERIENCE:
Field Marketing Rep –Club Exploria LLC – Lehigh Valley, PA September 2018 – December 2018
Face to Face marketing and brand ambassadorship for Poconos Mountains resort
Promoted resort and its amenities at various venues in the Lehigh Valley region
Engaged the public at malls, sporting events, festivals, and fairs to deliver a scripted marketing pitch
Built rapport with event goers
Sold the value of a mini vacation package to tour our resort in the Poconos
Scheduled guests for vacation sales presentation
Provided travel and tourism information for vacation resort destinations
Maintained the site premium standard for production
Marketing Coordinator –Masterworks Museum – Bermuda October 2015 – July 2018
Provide marketing and social media support to museum that celebrates Bermuda’s heritage, culture and art
Coordinated planning, preparation and execution of organizational events, meetings and opening ceremonies
Set up raffles and other revenue generating promotions at museum events
Managed all marketing platforms and control updates, posts and statistical data
Established company presence on LinkedIn, create various sub-profiles pertaining to the organization and its representatives on Facebook, Twitter and Instagram
Targeted industry specific audience to increase following and boost online presence
Prepared newsletters, advertisements and invitations and share it with museum members via Constant Contact
Provided administrative support to the staff; facilitate mail merge, database entry and creation of spreadsheets
Supervised front desk while greeting guests, processed admission fees and gift shop sales
Held training sessions with other volunteers to instruct front desk policies and processes
Encouraged guests to review museum’s Trip Advisor page after their visit; manually input guest emails and generated feedback via Review Express
Monitored museum reviews and provided responses to comments in a timely manner
Branding Volunteer– America’s Cup – Bermuda April-June 2017
Overseeing the general state of branding at an international sporting event
Took part in an extensive training course to become Bermuda’s Certified Tourism Ambassador
Ensured that advertising and signage on clothing, vehicles, banner is done correctly and accordingly with the Event’s rule
Scouted out for signs of ambush marketing and reported any infringements to the team lead
Prevented the distribution of flyers or other unauthorized material, as well as counterfeit merchandise during the even
Marketing Coordinator – CITYarts – New York, NY February 2014 – September 2015
Specializing in marketing initiatives of a non profit organization dedicated to empowerment through the arts
Oversaw all marketing, promotional and advertising activities while developing an online presence for CITYarts
Controlled social media updates via Facebook, Flickr, Instagram and Twitter
Investigated corporate and foundation funding sources, prepare grant applications and supporting materials, and contributed to planning fundraising events and strategies
Researched suitable markets for selling and promoting CITYarts’ merchandise
Developed and managed online auctions on BiddingforG------------ in order to raise revenue
Sought out new businesses to request donations in the form of luxury goods and services via phone, e-mail and face to face
Marketing & Brand Ambassador – M Squared Management – New York, NY February 2014 – September 2015
Provide branding and advertising to companies such as Snuggles, B------------, SNY Invitational, and Tommy Bahama etc.
Successfully promoted for brands by delivering key brand messaging, distributing promotional materials, advertising on
social media, interacting with clients, executing sampling and product demonstration
Monitored all vendor objective goals and provided optimal level of customer service
Recommended improvements to vendor line sales based on customer reaction to the product
Administered all client products and assist customers in providing required feedback while encouraging customers to
buy client products
Assisted wholesale and distributors to facilitate sales and identify all opportunities to increase sales
Staffing Manager – ACCOUNTEMPS, Robert Half International – New York, NY April 2013 – February 2014
Specializing in financial recruitment and offering consultative approach to clients and candidates
Maintained relationships with clients and candidates to successfully match correct personalities and skills with job requirements
Provided customized expertise by collaborating with clients to understand their recruitment needs, deliver measurable results, and build brand loyalty
Created and advertised employment branding initiatives through LinkedIn and Indeed
Attracted new candidates by placing job advertisements; contacting recruiters, using newsgroups and job sites
Responsible for negotiating and developing business with new and current clients.
Provided ongoing communication and career guidance to candidates
Participated in local trade association and networking events to increase Accountemps’ presence in the local business community
Marketing & Social Media Specialist – CHILLTOWNTV.COM – New York, NY
November 2012 – April 2013
Serve as company spokesperson, while overseeing the promotional and marketing efforts of the company
Managed the implementation of social media strategies via platforms such as Facebook, Pinterest, Twitter, Instagram, Flickr, Tumblr, Reddit, and Global 14
Increased online presence with daily posts on various message boards, Facebook groups and online blogs
Tracked and monitored statistical data on Basecamp to organize information for planning promotional campaigns
Ensured that brand’s positive messaging is maintained in the community and established consistency of messages
Managed outreach communications with a diverse coalition of blog talk radio stations and podcasts to increase viewership
ANASTASSIA SOROKINA
------------
------------
PROFESSIONAL SUMMARY:
Passionate multilingual professional with 4+ years’ experience in building relationships, developing and maintaining marketing strategies including social media outreach, SEO, and online marketing.
EDUCATION:
B.A. Finance & Investments, Baruch College Zicklin School of Business, New York, NY June 2010
Social Media Marketing Certificate, Silicon Valley Digital Marketing Institute May 2019
KEY SKILLS:
Expert in Microsoft Word, PowerPoint, Access, Excel (Vlookup function, Pivot Tables and Macros)
Knowledge of Constant Contact, HootSuite, LinkedIn, TripAdvisor, Facebook, Twitter, Instagram and Flickr
Language Skills: English- Fluent; Russian- Fluent; Spanish- Conversational
PROFESSIONAL EXPERIENCE:
Field Marketing Rep –Club Exploria LLC – Lehigh Valley, PA September 2018 – December 2018
Face to Face marketing and brand ambassadorship for Poconos Mountains resort
Promoted resort and its amenities at various venues in the Lehigh Valley region
Engaged the public at malls, sporting events, festivals, and fairs to deliver a scripted marketing pitch
Built rapport with event goers
Sold the value of a mini vacation package to tour our resort in the Poconos
Scheduled guests for vacation sales presentation
Provided travel and tourism information for vacation resort destinations
Maintained the site premium standard for production
Marketing Coordinator –Masterworks Museum – Bermuda October 2015 – July 2018
Provide marketing and social media support to museum that celebrates Bermuda’s heritage, culture and art
Coordinated planning, preparation and execution of organizational events, meetings and opening ceremonies
Set up raffles and other revenue generating promotions at museum events
Managed all marketing platforms and control updates, posts and statistical data
Established company presence on LinkedIn, create various sub-profiles pertaining to the organization and its representatives on Facebook, Twitter and Instagram
Targeted industry specific audience to increase following and boost online presence
Prepared newsletters, advertisements and invitations and share it with museum members via Constant Contact
Provided administrative support to the staff; facilitate mail merge, database entry and creation of spreadsheets
Supervised front desk while greeting guests, processed admission fees and gift shop sales
Held training sessions with other volunteers to instruct front desk policies and processes
Encouraged guests to review museum’s Trip Advisor page after their visit; manually input guest emails and generated feedback via Review Express
Monitored museum reviews and provided responses to comments in a timely manner
Branding Volunteer– America’s Cup – Bermuda April-June 2017
Overseeing the general state of branding at an international sporting event
Took part in an extensive training course to become Bermuda’s Certified Tourism Ambassador
Ensured that advertising and signage on clothing, vehicles, banner is done correctly and accordingly with the Event’s rule
Scouted out for signs of ambush marketing and reported any infringements to the team lead
Prevented the distribution of flyers or other unauthorized material, as well as counterfeit merchandise during the even
Marketing Coordinator – CITYarts – New York, NY February 2014 – September 2015
Specializing in marketing initiatives of a non profit organization dedicated to empowerment through the arts
Oversaw all marketing, promotional and advertising activities while developing an online presence for CITYarts
Controlled social media updates via Facebook, Flickr, Instagram and Twitter
Investigated corporate and foundation funding sources, prepare grant applications and supporting materials, and contributed to planning fundraising events and strategies
Researched suitable markets for selling and promoting CITYarts’ merchandise
Developed and managed online auctions on BiddingforG------------ in order to raise revenue
Sought out new businesses to request donations in the form of luxury goods and services via phone, e-mail and face to face
Marketing & Brand Ambassador – M Squared Management – New York, NY February 2014 – September 2015
Provide branding and advertising to companies such as Snuggles, B------------, SNY Invitational, and Tommy Bahama etc.
Successfully promoted for brands by delivering key brand messaging, distributing promotional materials, advertising on
social media, interacting with clients, executing sampling and product demonstration
Monitored all vendor objective goals and provided optimal level of customer service
Recommended improvements to vendor line sales based on customer reaction to the product
Administered all client products and assist customers in providing required feedback while encouraging customers to
buy client products
Assisted wholesale and distributors to facilitate sales and identify all opportunities to increase sales
Staffing Manager – ACCOUNTEMPS, Robert Half International – New York, NY April 2013 – February 2014
Specializing in financial recruitment and offering consultative approach to clients and candidates
Maintained relationships with clients and candidates to successfully match correct personalities and skills with job requirements
Provided customized expertise by collaborating with clients to understand their recruitment needs, deliver measurable results, and build brand loyalty
Created and advertised employment branding initiatives through LinkedIn and Indeed
Attracted new candidates by placing job advertisements; contacting recruiters, using newsgroups and job sites
Responsible for negotiating and developing business with new and current clients.
Provided ongoing communication and career guidance to candidates
Participated in local trade association and networking events to increase Accountemps’ presence in the local business community
Marketing & Social Media Specialist – CHILLTOWNTV.COM – New York, NY
November 2012 – April 2013
Serve as company spokesperson, while overseeing the promotional and marketing efforts of the company
Managed the implementation of social media strategies via platforms such as Facebook, Pinterest, Twitter, Instagram, Flickr, Tumblr, Reddit, and Global 14
Increased online presence with daily posts on various message boards, Facebook groups and online blogs
Tracked and monitored statistical data on Basecamp to organize information for planning promotional campaigns
Ensured that brand’s positive messaging is maintained in the community and established consistency of messages
Managed outreach communications with a diverse coalition of blog talk radio stations and podcasts to increase viewership