Marketing Professional | Experience in Large Technology Companies | Focused on Sustainability
Agoura Hills 91301, CA | ------------| ------------ | ------------/in/dulcegallardo
Specialist in marketing with a proven ability to develop high profile campaigns to create awareness, and demand generation with B2B strategies. Looking for challenges to have more sustainable companies.
UCLA Extension - Los Angeles, CA
Certificate Program – Sustainability. 2019 – Currently
Course - Digital Content: Tools and Technologies for 21st Century Storytelling. 2019 – Currently
Universidad Iberoamericana - México City
Diploma- Strategic Management and Developing Business. 2012
Certificate- Marketing, Branding and Advertising. 2011
Instituto Politecnico Nacional – México City
Bachelor- Business Administration and Marketing. 2008
SAP México (Helping the world run better) January 2017 – April 2019
Senior Marketing for Growing Companies & Partners
o Delivering results of marketing campaigns to Sales Vice-president in weekly forecast and quarterly business review. +100% of marketing quota achieved with linearity. Annual quota $16M.
o Planning and executing marketing plan.
o Driving “go to market” strategies with business partners, focused on small and medium companies.
o Increasing engagement with partner’s ecosystem to find new routes to market, creating co-branding campaigns to increase the number of business opportunities.
o Growing a healthy pipeline to increase revenue, in harmony with sales team as main stakeholder.
o Documenting more than 15 customer success stories in Latin America per year, posted online.
Customer Experience Marketing Manager
o Leading integrated marketing campaigns and large scale events with attendees from 30 to 6,000.
o Managing marketing investment and relationship with major corporate sponsors, such as: IBM, Microsoft, Google, Deloitte, and EY.
o Developing processes to follow up the results of each campaign.
o Evangelist of SAP solutions, developing content marketing for different industries and territories.
o Team Leader at SAP Forum Mexico 2019 (SAP NOW)
AVAYA January 2014- January 2017
Field Marketing and Operations
o Analyst of competitors, market share, and customer needs to bring new deals for solutions such as: Unified Communications, Contact Center, and Cloud Products.
o Marketing budget administration quarterly. Following up of return of investment.
o Leading 10K race, doubling funds to feed children and build ecological houses in small communities.
Spanish and English.
2016 – Nairobi, Kenya – AIPC Pandora - Teacher at Elementary School.
2014 – Los Angeles, California - Child Development Institute - Social Media and Communication.
2013 – México City – Business Incubator - Advising for Small and Medium Companies.
Marketing, Sustainability, Technology, Create Awareness, Marketing Campaigns, Business Development.