Marketing Professional
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Marketing Professional

Mindset Masters Marketing Agency — Visual Designer
FEBRUARY 2018 - CURRENT (TEMP. FREELANCE)
? Create visual designs that effectively communicate product function
and brand identity, including the design and production of screen layouts,
color palettes, typography, user interface elements, and icons
? Produce design specifications, storyboards, scenarios,
and design prototypes for landing pages, websites, etc.

Smile Brands Inc. — Content Specialist
JUNE 2016 - JANUARY 2018
? Lead on cross-functional web design projects with web development
and marketing teams (UI/UX, ideation, creation and optimization of
landing pages, and QA)
? Design lead for print and digital collateral (i.e.: flyers, brochures,
email conception and design, social media assets, GIF creation, etc.)
? Optimize campaign performance through A/B testing
and list segmentation

Scenario Digital Media — Digital Content Specialist
JANUARY 2014 - JUNE 2016
? Develop and maintain brand identity guidelines
? Work closely with digital marketing team to create strong
concepts from initial briefing
? Design, edit, publish email newsletter and social media content
for clients that include: Usher, Nitro Circus Live, and AEG Live

Skincare by Alana — Graphic Design Assistant
JANUARY 2011 - JANUARY 2014
? Photoshoot coordination and photography
? Provide graphic design assistance to creative lead
? Day-to-day creation and execution of the weekly email newsletters
to drive brand awareness, engagement and traffic in support of the
overall digital/social media strategies