Marketing Manager
Agribusiness Markets & Management
Location: Clarendon Hills, IL, USA
University: University of Illinois at Urbana-Champaign
Major: Agribusiness Markets & Management

Marketing Manager

The Wine Cellar Group, Buffalo Grove, IL 60089, August 2013-Present
Marketing Manager, November 2016-Present
 Contributed to opening 8 new retail store locations and marketing 12 total retail store locations, effectively growing the overall customer base by 320%, and overall sales by 1200% over 5 years
 Coordinate all marketing efforts for 11 retail store locations, including advertising, strategic planning, creative, event, non-profit, PR, social media, web development, and in-store visual design
 Report on past and current marketing campaigns using financial reporting tools on our point of sale software, CORESense
o Analyze the data to identify trends and plan for future promotions
 Forecast monthly sales outcomes based on past promotions and current market conditions, with average accuracy of 94%
 Successfully trained an intern to be promoted to Marketing Coordinator
o Monitor and review Coordinator’s day to day tasks and projects
 Facilitate bi-weekly meetings for all store managers to report past promotions, explain upcoming promotions, and collect positive and negative store-level feedback from the sales team to optimize future promotions
 Developed a tasting event schedule of 6 events per year, per store, with increased promotion via email, Facebook, and outside media outlets, to increase tasting event revenue by 20% and increase average event attendees by 50% (new avg. of 44 per store)
 Evaluate all sponsorship opportunities and coordinate between store managers and non-profit event organizers to ensure that all donations are delivered
 Manage all dissatisfied customer feedback with the goal of 100% customer satisfaction

Media Planning/Buying, Budgeting, Forecasting, Graphic Design, Social Media, SEM, Advertising