Marketing, Library, & Information Science Professional
I am currently advancing my knowledge and skillset in the areas of metadata and digital asset management. Seeking an additional digitization project while completing the last quarter of my degree program and an internship.
EXPERIENCE
Automobile Driving Museum + Library � El Segundo, CA October 2019 � February 2020
Marketing Manager (Full-time)
Produce digital marketing strategies to increase website visits, social media engagement, events, plus museum visits. Administer tasks and projects to two assistants. Identify target audiences. Update the website�s digital content and copy. Troubleshoot website when needed. Listen to the thoughts and needs of the community through social media, Yelp, Google, and Trip Advisor. Manage the museum�s reputation by engaging with the community and online followers. Advocate on behalf of the museum by promoting the museum�s programs, benefits, mission, and goals within the community. Partner with local hotels, Chamber of Commerce, and Convention & Visitors Bureau to increase opportunities for event space. Design, maintain and promote corporate sponsorship packages. Photograph museum�s automobile collection, venue setup, and museum outlets. Provide direction and collaborate with the creative director regarding artwork. Construct content for the website and social media posts. Edit graphics and video. Announce upcoming events and car shows on all social media channels, newsletters, and website. Compose short videos and upload to YouTube, website, newsletters, and Facebook. Capture live moments and create campaigns for Facebook and Instagram stories. Boost Facebook and Instagram posts and events to reach unique target audiences. Promote museum�s programs which foster STEM development and education with local high school students. Preserve digital content in an online repository. Manage Groupon campaigns. Develop all email marketing strategies, create email design and layout, plus manage 12K subscribers in Constant Contact. Implement new strategies for email campaigns to increase opens and clicks to landing pages. Test the performance of email subjects. Execute print and digital media buys. Oversee ad placements and performance across ten media channels a month. Manage marketing, advertising, public relations, and social media budgets. Track campaign expenses and ROI. Estimate monthly costs and reconcile discrepancies. Measure website and social media analytics, plus SEO quality. Assess analytics and implement new strategies based on users� website behaviors and acquisitions. Update marketing and communication plans. Work with internal partners to identify and confirm KPIs.
Automobile Driving Museum + Library � El Segundo, CA June 2019 � October 2019
Contract Marketing Manager (Part-time)
Promoted museum, car show events, and venue space utilizing digital marketing strategies, social media and online advertising to increase website visits, social media engagement, event registration sales, and museum visitors.
Academy Motion Picture Arts & Sciences: Margaret Herrick Library � Beverly Hills, CA July 2018 � October 2019
Library Assistant (Part-time)
Discovered patrons� needs. Distributed library cards to patrons. Scanned and photocopied special collection and core collection materials. Assisted patrons with accessing the online film catalog. Circulated special collection and core collection library materials. Trained new assistant to follow procedures for pulling materials and engaging with patrons. Followed the library�s policy when charging and discharging library books and materials. Loaded digital movie scripts onto e-readers/mobile tablets fulfilling patron requests. Troubleshot devices when needed. Utilized Voyager to catalog festival materials and reviewed authority records to ensure consistency within the library database. Processed clippings into the core clipping files: production, biography, general subjects. Performed retrospective credit and title research using Inmagic database. Updated statistics report at the close of each day. Shelved books, filed photographs, and reference materials according to call number or alphabet. One hundred hours of training on the reference desk completed.
Independent Contractor � Los Angeles, CA February 2013 � July 2018
Contract Marketing Manager (Full-time)
Utilized WordPress, Wix, and Shopify to develop websites. Created mobile responsive websites. Responsible for digital graphics, building collections, title tags, meta tags, alt tags, captions, digital content. Oversaw digital marketing campaign performance, test design, reporting, and optimization. Generated unique analytics reports, applied data filters and presented data to clients in an Excel and PowerPoint presentation. Managed marketing budgets and ad spend with Google and Bing for various clients increasing web traffic. Designed digital marketing and communication plans, along with media decks and kits. Created marketing collateral using Adobe In Design, Illustrator, and Photoshop. Constructed email blasts and managed subscribers in ConstantContact and MailChimp.
Sinu-Clear - Beverly Hills, CA
February 2013 � December 2016
Data Entry Specialist (Part-time)
Compiled, prioritized, and processed patient data into the local database. Ingested written information, CD content, and x-ray films into the database in an effort to maintain all patient data in local the database. Transmitted work electronically to other locations upon request. Researched information for incomplete documents. Maintained a hard copy back up of all sensitive information.
Hilton Los Angeles/Universal City Hotel � Los Angeles, CA
January 2012 � February 2013
Group Sales Manager (Full-time)
Partnered cross-functionally with all department touchpoints: Corporate Office, Hotel Management, Brand Representatives, Accounting, Front Desk & Hotel Support Teams. Primarily responsible for interacting and maintaining good relationships with customers and account contacts. Attended trade shows and made sales calls to assigned territories. Received and processed group leads from the Los Angeles Convention & Visitors Bureau and third-party meeting planners. Monitored monthly occupancy to insure that contracted blocks were used and sold to capacity. Created and implemented promotions to attract new business travel accounts and stimulate retention. Analyzed and solicited RFP's ensuring the hotel met/exceeded management and owner revenue/profit goals and expectations. Trained assistant to generate proposals in response to leads. Weekend MOD (Manager on Duty). Responsible for front and back of the house operations: including two restaurants, room service and parking. Managed 70 employees. Ensured that all cash register receipts balanced at the end of each night. Focused on high performance of anticipating guests� needs.
Hilton Worldwide Sales (Western Region) � Los Angeles, CA July 2009 � January 2012
Group Sales Administrative Assistant (Full-time)
Coordinated customer event operations. Responsible for event budget, invitation design, venues, vendors, entertainment, and the guest lists. Managed the RFP (request for proposal) process. Generated unique Excel reports from OnQ CRM system and Delphi database to gain, review insights. Applied data filters and sorted data. Maintained customer account information in Delphi database system and electronic file-management folders. Successfully met project deadlines.
INTERNSHIPS
TMZ � Los Angeles, CA
February 2020 � Present
Metadata Intern
Work directly with the Metadata Coordinator to describe TMZ�s digital assets and work on projects to clean up and standardize the company�s backlog of digital objects.
Automobile Driving Museum + Library � El Segundo, CA April 2019 � June 2019
Reference Librarian Intern
Shelved library books. Provided reference assistance to patrons by answering questions about the library and museum�s collection.
NOW PR (@nowprla) � Los Angeles, CA December 2016 � June 2017
Marketing Intern & Contract Specialist
Created and distributed fashion brand email blasts in an effort to promote clients� collections. Increased showroom visits and fashion stylist inquiries by 25%. Assembled line sheets and distributed to buyers. Social media research: monitored and identified brands and influencers in tagged and untagged posts on Instagram. Developed press decks for prospective brands, using Keynote, PowerPoint, or Adobe InDesign. Managed month-end reports providing clients with brand exposure insights.
VOLUNTEER
Palos Verdes Library District � Palos Verdes, CA June 2018 � October 2018
Circulation & Computer Docent
EDUCATION
Syracuse University: M.S. Library and Information Science (ALA Accredited) � Expected graduation 2020
Full Sail University: M.A. Public Relations
Full Sail University: B.S. Internet Marketing
UCLA Extension: Certificate - Marketing & New Media Fundamentals
SKILLS
Windows, Mac OS, Microsoft Office (Word, PowerPoint, Excel, Outlook), Adobe Creative Suite (Photoshop, Lightroom, Illustrator, InDesign), HTML, CSS, JavaScript, SQL, R, Inmagic, Voyager, PastPerfect, ConstantContact, MailChimp, SurveyMonkey, Keynote, IMovie, WordPress Plugins, Google Docs, Google Drive, Google Sheets, Facebook, YoutTube, Instagram, Twitter.
ORGANIZATIONS
American Library Association, California Library Association, SoCal Museums
I am currently advancing my knowledge and skillset in the areas of metadata and digital asset management. Seeking an additional digitization project while completing the last quarter of my degree program and an internship.
EXPERIENCE
Automobile Driving Museum + Library � El Segundo, CA October 2019 � February 2020
Marketing Manager (Full-time)
Produce digital marketing strategies to increase website visits, social media engagement, events, plus museum visits. Administer tasks and projects to two assistants. Identify target audiences. Update the website�s digital content and copy. Troubleshoot website when needed. Listen to the thoughts and needs of the community through social media, Yelp, Google, and Trip Advisor. Manage the museum�s reputation by engaging with the community and online followers. Advocate on behalf of the museum by promoting the museum�s programs, benefits, mission, and goals within the community. Partner with local hotels, Chamber of Commerce, and Convention & Visitors Bureau to increase opportunities for event space. Design, maintain and promote corporate sponsorship packages. Photograph museum�s automobile collection, venue setup, and museum outlets. Provide direction and collaborate with the creative director regarding artwork. Construct content for the website and social media posts. Edit graphics and video. Announce upcoming events and car shows on all social media channels, newsletters, and website. Compose short videos and upload to YouTube, website, newsletters, and Facebook. Capture live moments and create campaigns for Facebook and Instagram stories. Boost Facebook and Instagram posts and events to reach unique target audiences. Promote museum�s programs which foster STEM development and education with local high school students. Preserve digital content in an online repository. Manage Groupon campaigns. Develop all email marketing strategies, create email design and layout, plus manage 12K subscribers in Constant Contact. Implement new strategies for email campaigns to increase opens and clicks to landing pages. Test the performance of email subjects. Execute print and digital media buys. Oversee ad placements and performance across ten media channels a month. Manage marketing, advertising, public relations, and social media budgets. Track campaign expenses and ROI. Estimate monthly costs and reconcile discrepancies. Measure website and social media analytics, plus SEO quality. Assess analytics and implement new strategies based on users� website behaviors and acquisitions. Update marketing and communication plans. Work with internal partners to identify and confirm KPIs.
Automobile Driving Museum + Library � El Segundo, CA June 2019 � October 2019
Contract Marketing Manager (Part-time)
Promoted museum, car show events, and venue space utilizing digital marketing strategies, social media and online advertising to increase website visits, social media engagement, event registration sales, and museum visitors.
Academy Motion Picture Arts & Sciences: Margaret Herrick Library � Beverly Hills, CA July 2018 � October 2019
Library Assistant (Part-time)
Discovered patrons� needs. Distributed library cards to patrons. Scanned and photocopied special collection and core collection materials. Assisted patrons with accessing the online film catalog. Circulated special collection and core collection library materials. Trained new assistant to follow procedures for pulling materials and engaging with patrons. Followed the library�s policy when charging and discharging library books and materials. Loaded digital movie scripts onto e-readers/mobile tablets fulfilling patron requests. Troubleshot devices when needed. Utilized Voyager to catalog festival materials and reviewed authority records to ensure consistency within the library database. Processed clippings into the core clipping files: production, biography, general subjects. Performed retrospective credit and title research using Inmagic database. Updated statistics report at the close of each day. Shelved books, filed photographs, and reference materials according to call number or alphabet. One hundred hours of training on the reference desk completed.
Independent Contractor � Los Angeles, CA February 2013 � July 2018
Contract Marketing Manager (Full-time)
Utilized WordPress, Wix, and Shopify to develop websites. Created mobile responsive websites. Responsible for digital graphics, building collections, title tags, meta tags, alt tags, captions, digital content. Oversaw digital marketing campaign performance, test design, reporting, and optimization. Generated unique analytics reports, applied data filters and presented data to clients in an Excel and PowerPoint presentation. Managed marketing budgets and ad spend with Google and Bing for various clients increasing web traffic. Designed digital marketing and communication plans, along with media decks and kits. Created marketing collateral using Adobe In Design, Illustrator, and Photoshop. Constructed email blasts and managed subscribers in ConstantContact and MailChimp.
Sinu-Clear - Beverly Hills, CA
February 2013 � December 2016
Data Entry Specialist (Part-time)
Compiled, prioritized, and processed patient data into the local database. Ingested written information, CD content, and x-ray films into the database in an effort to maintain all patient data in local the database. Transmitted work electronically to other locations upon request. Researched information for incomplete documents. Maintained a hard copy back up of all sensitive information.
Hilton Los Angeles/Universal City Hotel � Los Angeles, CA
January 2012 � February 2013
Group Sales Manager (Full-time)
Partnered cross-functionally with all department touchpoints: Corporate Office, Hotel Management, Brand Representatives, Accounting, Front Desk & Hotel Support Teams. Primarily responsible for interacting and maintaining good relationships with customers and account contacts. Attended trade shows and made sales calls to assigned territories. Received and processed group leads from the Los Angeles Convention & Visitors Bureau and third-party meeting planners. Monitored monthly occupancy to insure that contracted blocks were used and sold to capacity. Created and implemented promotions to attract new business travel accounts and stimulate retention. Analyzed and solicited RFP's ensuring the hotel met/exceeded management and owner revenue/profit goals and expectations. Trained assistant to generate proposals in response to leads. Weekend MOD (Manager on Duty). Responsible for front and back of the house operations: including two restaurants, room service and parking. Managed 70 employees. Ensured that all cash register receipts balanced at the end of each night. Focused on high performance of anticipating guests� needs.
Hilton Worldwide Sales (Western Region) � Los Angeles, CA July 2009 � January 2012
Group Sales Administrative Assistant (Full-time)
Coordinated customer event operations. Responsible for event budget, invitation design, venues, vendors, entertainment, and the guest lists. Managed the RFP (request for proposal) process. Generated unique Excel reports from OnQ CRM system and Delphi database to gain, review insights. Applied data filters and sorted data. Maintained customer account information in Delphi database system and electronic file-management folders. Successfully met project deadlines.
INTERNSHIPS
TMZ � Los Angeles, CA
February 2020 � Present
Metadata Intern
Work directly with the Metadata Coordinator to describe TMZ�s digital assets and work on projects to clean up and standardize the company�s backlog of digital objects.
Automobile Driving Museum + Library � El Segundo, CA April 2019 � June 2019
Reference Librarian Intern
Shelved library books. Provided reference assistance to patrons by answering questions about the library and museum�s collection.
NOW PR (@nowprla) � Los Angeles, CA December 2016 � June 2017
Marketing Intern & Contract Specialist
Created and distributed fashion brand email blasts in an effort to promote clients� collections. Increased showroom visits and fashion stylist inquiries by 25%. Assembled line sheets and distributed to buyers. Social media research: monitored and identified brands and influencers in tagged and untagged posts on Instagram. Developed press decks for prospective brands, using Keynote, PowerPoint, or Adobe InDesign. Managed month-end reports providing clients with brand exposure insights.
VOLUNTEER
Palos Verdes Library District � Palos Verdes, CA June 2018 � October 2018
Circulation & Computer Docent
EDUCATION
Syracuse University: M.S. Library and Information Science (ALA Accredited) � Expected graduation 2020
Full Sail University: M.A. Public Relations
Full Sail University: B.S. Internet Marketing
UCLA Extension: Certificate - Marketing & New Media Fundamentals
SKILLS
Windows, Mac OS, Microsoft Office (Word, PowerPoint, Excel, Outlook), Adobe Creative Suite (Photoshop, Lightroom, Illustrator, InDesign), HTML, CSS, JavaScript, SQL, R, Inmagic, Voyager, PastPerfect, ConstantContact, MailChimp, SurveyMonkey, Keynote, IMovie, WordPress Plugins, Google Docs, Google Drive, Google Sheets, Facebook, YoutTube, Instagram, Twitter.
ORGANIZATIONS
American Library Association, California Library Association, SoCal Museums