MARKETING l COMMUNICATIONS l CLIENT ENGAGEMENT
The best marketing and communications professionals not only lead with a dynamic strategic plan, but also build momentum for the brand with personality and passion. I am a relationship builder, and I love to influence perception and customer engagement with integrated marketing strategies. I have performed in the Marketing and Communications fields for 20+ years, leading creative teams, propelling growth and driving innovation. I am enthusiastic and very passionate about strategic cross-channel marketing and promotions. I love a good logistic and drive multiple high-profile projects simultaneously. A confident presenter with an eye for analytics, I am the one who won’t let you down.
MARKETING/CORPORATE COMMUNICATIONS CONSULTANT
Integrating Design, 2002 to present
Launched and grew marketing and communications company, amassing a list of clients that include publishing houses, advertising agencies, CPGS, financial services and local government
• Led integrated digital marketing campaigns, including creative direction, branding, budgeting and customer growth strategy that drives behavior and leads to engagement opportunities.
• Fostered Volkswagen’s $7M cross-channel marketing program using demand generation activities, identifying KPIs and influencing perception, while increasing client engagement and retention.
• Strategically shaped messaging for brands in crisis.
• Measured and reported performance of all digital marketing campaigns against goals.
• Created SEO strategy that improved organic search traffic by 87%.
• Produced 25 large photo/video shoots, conferences and events per year.
• Mentored associates on complex and large-scale projects in fast-paced environments.
• Managed highly sensitive and critical accounts.
DIRECTOR/CRITICAL CLIENT RELATIONS
Pace Communications 1998-2002
• Developed bi-monthly customized magazine and sales collateral for Toyota customers, managing scope, KPIs, budgets and new custom photography.
• Identified personas, created compelling messaging and leveraged content into appropriate channels that engages, informs and motivates at each step of the customer journey.
• Led a team of design and marketing consultants, maximizing web, email and media channels.
• Specialized in advancing customer engagement and loyalty.
• Served on a critical client relations team, immersing with clients in jeopardy of severing business, rebuilding rapport, trust and extending contracts.
The best marketing and communications professionals not only lead with a dynamic strategic plan, but also build momentum for the brand with personality and passion. I am a relationship builder, and I love to influence perception and customer engagement with integrated marketing strategies. I have performed in the Marketing and Communications fields for 20+ years, leading creative teams, propelling growth and driving innovation. I am enthusiastic and very passionate about strategic cross-channel marketing and promotions. I love a good logistic and drive multiple high-profile projects simultaneously. A confident presenter with an eye for analytics, I am the one who won’t let you down.
MARKETING/CORPORATE COMMUNICATIONS CONSULTANT
Integrating Design, 2002 to present
Launched and grew marketing and communications company, amassing a list of clients that include publishing houses, advertising agencies, CPGS, financial services and local government
• Led integrated digital marketing campaigns, including creative direction, branding, budgeting and customer growth strategy that drives behavior and leads to engagement opportunities.
• Fostered Volkswagen’s $7M cross-channel marketing program using demand generation activities, identifying KPIs and influencing perception, while increasing client engagement and retention.
• Strategically shaped messaging for brands in crisis.
• Measured and reported performance of all digital marketing campaigns against goals.
• Created SEO strategy that improved organic search traffic by 87%.
• Produced 25 large photo/video shoots, conferences and events per year.
• Mentored associates on complex and large-scale projects in fast-paced environments.
• Managed highly sensitive and critical accounts.
DIRECTOR/CRITICAL CLIENT RELATIONS
Pace Communications 1998-2002
• Developed bi-monthly customized magazine and sales collateral for Toyota customers, managing scope, KPIs, budgets and new custom photography.
• Identified personas, created compelling messaging and leveraged content into appropriate channels that engages, informs and motivates at each step of the customer journey.
• Led a team of design and marketing consultants, maximizing web, email and media channels.
• Specialized in advancing customer engagement and loyalty.
• Served on a critical client relations team, immersing with clients in jeopardy of severing business, rebuilding rapport, trust and extending contracts.