Marketing Coordinator Plus
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Marketing Coordinator Plus

EDDY SOTO

Graphic Design, Marketing, Illustration
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See current work at: ------------/eddy-design

SUMMARY

Marketing Coordinator and Designer

Experienced marketing executive with graphic designer education and extensive ad agency experience. Background in print design and production. From expert graphic design and illustration, to organizing events for clients, coordinating marketing objectives and support sale-teams, this professional marketer has a wide range of abilities. 100% Spanish bilingual. Web versed: creating new engaging content- and even adding interactivity! Ready to join or lead marketing and design efforts.

EXPERIENCE

Marketing Coordinator
Oslin Nation Company

March 2015 to April 2018
Organize sales team and support sales force with marketing material, liaison to vendors and manufacturers, graphic designer for every purpose varying from website to print material and advertising. Coordinator of salesmen and women's outreach efforts including schedules / travel itineraries, acquisition of marketing materials and "swag" promotional material for building corporate brand awareness. Create and present instructional presentations for engineers and sales team. Organize events, such as expos, and meetings for our sales force. Prepare sales force for client meetings and create presentations and custom marketing material. Plan and execute new strategies for increased sales. Maintain company image on all points of communications. Re-designed, launched, and maintain company's new website.

Marketing Coordinator/Graphic Designer
Regal Ware Inc. / Kitchen Fair

October 2013 to February 2015
Senior designer and marketer for direct-sales company specializing in cast aluminum cookware. Design original concepts and execute layouts for multimedia publications supporting an international direct-sales force. Coordinate marketing strategies for said sales forces serving US, Mexico, Costa Rica, and Colombia. Incorporate multi-cultural strategies to enhance impact of designs including research, photography direction, branding strategies, product identity, etc. Coordinate quotes and printing schedules for large-scale publications (i.e. product catalogs).

Graphic Designer
Helen of Troy, LLC

July 2011 to October 2013
Entrusted with the design, pre-flight, and physical layout of product packaging and manuals. Created concepts, patterns, and directed model photography for beauty and health products. Executed designs, and maintained graphical standards as established by the corporate identity. Efficiently communicated and collaborated with senior designers and marketers for every project. Responsible for the typographical layout of multi-lingual instruction books for beauty and health products. Worked with up to 18 different languages per product for a worldwide audience. Responsible for producing marketing samples and proofs for executive review.

Graphic and Web Designer
Lopez Marketing Group, Inc

August 2006 to November 2008
In charge of graphic and web design duties in a privately-run advertising firm. Responsible for the design, and pre-print production for mass-media designs including point-of-sale advertisements/displays, billboards, posters, and TV-commercial graphics. Brainstormed concepts with marketing and creative teams and participated in pitching ideas to clients. Responsible for print production of samples/proofs for proposed packagings and displays, and storyboards for TV commercials. As Web Designer, took control of the design, the coding (HTML+CSS), and maintenance of clientsí web sites, e-mail newsletters, and web graphics, etc.

SKILLS & EXPERTISE

ï 100% Spanish Bilingual (professional)
ï Adobe Creative Suite Expertise
ï Web Design and Development (HTML + CSS)
ï Graphic Design (logo, presentation art, branding, etc)
ï Print Layout (catalog, magazine, brochure, etc)
ï Product Photography
ï Photography Direction
ï Email Marketing
ï Hand Sketching & Sketching
ï Public Speaking
ï Customer Service


EDUCATION

The University of Texas at El Paso
El Paso, Texas
Bachelor of Arts (B.A.), Graphic Design and Creative Writing, 2000 - 2004

New Mexico State University
Las Cruces, NM
1999 - 2000


CONTACT

9000 Casals St.
Sacramento, CA 95826
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