Marketing Consultant
HIGHLIGHTS
4+ years of marketing, social media management, creative direction, and writing and editing experience.
PROFESSIONAL EXPERIENCE
Graduate Research Assistant FSU Center for Hispanic Marketing Communication, 2019
Supported Dr. Sindy Chapa’s grant proposal on perceptions of of Latinas in STEM within academia through extensive research and designing proposed experiments and their measurements.
Compiled an in-depth research literature review that evaluated diverse theoretical frameworks and cultural values used in marketing communications and how these factor in male perception of Latinos, specifically by Latinas.
Freelance Writer, Marketer, and Social Media Consultant
BWrinkleFree LLC. 2019
Created customized social media marketing plan, specifically for Instagram, including the design and branding.
Russ Tech Language Services, 2019
Recruited focus group participants and facilitated the 45 minute focus group to provide Russ Tech better understanding of the direction to take their marketing efforts.
Florida State University Center for Prevention & Early Intervention Policy, 2019
Built marketing campaign for Center to better identify the need for language adaptation of products they carry and increase healthcare provider awareness within specific states which have high levels of low acculturated Hispanic women of childbearing ages.
Vale Food Co., 2017 - 2018
Grew brand’s Instagram account organically by 3000% in only 6 months as their Marketing Coordinator, in part by identifying food bloggers and food publications in the local community to expand the brand’s reach and showcase the restaurant and its offerings.
Contributed original photography for brand’s use on their social media accounts and marketing materials and collaborated with the Marketing Director on photoshoots, including their concept, location selection, model recruiting, taking the photographs, and editing them.
Sought partnerships across the community, such as teaming up with apartment complexes to include Vale’s coupons in their move-in gifts to their residents or with FSU student organizations to plan catered lunches.
AB&A Advertising, 2015
Produced impactful content for brand’s social media increasing sales and brand awareness, including photographing vintage Chevrolet, Lamborghini, Mercedes, BMW, Audi, and Bentley cars and contributing to SEO efforts.
Wrote and edited engaging blog posts for Buick & GMC, Cadillac, Mazda, Honda, KidzStuff, New Generation Hearing, and AB&A Advertising.
Organized and maintained the social media content calendar across multiple platforms and numerous clients, which included Brickell Motors: Buick & GMC, Brickell Luxury Motors, Nicklaus Children’s Hospital Foundation, New Generation Hearing, Miami Children’s Hospital, KidzStuff, AB&A advertising, and local event Chefs Up Front
Editorial Director, Contributing Writer Spoon University, 2016-2018
Managed a team of 30 members, organizing weekly meetings, developing weekly and monthly goals for the editorial team, overseeing writers and ultimately leading to a consistent ranking in the top 10% of all Spoon University chapters for successful content.
Selected as one of the top 5 chapters to plan, organize, and produce a joint event with GrubHub called “StudyHub” for over 500 attendees which required facilitating discussions over many months between GrubHub and the chapter regarding designing promotional materials to give away, ordering and receiving decorations, streamlining the event set-up procedures, selecting and securing a location, suggesting restaurants and food vendors to partner with, and successfully leading the entire team on the day of the event.
Guided new members by answering questions about membership, the publishing platform, team communication channels, photos, etc.
Curated research on food industry trends and content to develop writing prompts for writing team as well as social media design inspiration for the marketing team.
Managing Editor, Model Scout, Media Director, and Staff Writer
SWATCH Magazine, 2016
EDUCATION
Florida State University
Master of Arts in Integrated Marketing Communication. Certificate in Multicultural Marketing (2019 exp)
Bachelors of Science in Media and Communication Studies/Editing, Writing, and Media
Minor in Entrepreneurship
PROFESSIONAL SKILLS
Programs/Software
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Basecamp
Buffer
Canva
Geoscape
GFJK University Reporter
Hootsuite
IBM SPSS
Slack
Wix
Wordpress
Skills/Expertise
Event Production
Marketing Research
Project Management
Social Media
Team Leadership
Vendor Negotiations
Writing & Editing
HIGHLIGHTS
4+ years of marketing, social media management, creative direction, and writing and editing experience.
PROFESSIONAL EXPERIENCE
Graduate Research Assistant FSU Center for Hispanic Marketing Communication, 2019
Supported Dr. Sindy Chapa’s grant proposal on perceptions of of Latinas in STEM within academia through extensive research and designing proposed experiments and their measurements.
Compiled an in-depth research literature review that evaluated diverse theoretical frameworks and cultural values used in marketing communications and how these factor in male perception of Latinos, specifically by Latinas.
Freelance Writer, Marketer, and Social Media Consultant
BWrinkleFree LLC. 2019
Created customized social media marketing plan, specifically for Instagram, including the design and branding.
Russ Tech Language Services, 2019
Recruited focus group participants and facilitated the 45 minute focus group to provide Russ Tech better understanding of the direction to take their marketing efforts.
Florida State University Center for Prevention & Early Intervention Policy, 2019
Built marketing campaign for Center to better identify the need for language adaptation of products they carry and increase healthcare provider awareness within specific states which have high levels of low acculturated Hispanic women of childbearing ages.
Vale Food Co., 2017 - 2018
Grew brand’s Instagram account organically by 3000% in only 6 months as their Marketing Coordinator, in part by identifying food bloggers and food publications in the local community to expand the brand’s reach and showcase the restaurant and its offerings.
Contributed original photography for brand’s use on their social media accounts and marketing materials and collaborated with the Marketing Director on photoshoots, including their concept, location selection, model recruiting, taking the photographs, and editing them.
Sought partnerships across the community, such as teaming up with apartment complexes to include Vale’s coupons in their move-in gifts to their residents or with FSU student organizations to plan catered lunches.
AB&A Advertising, 2015
Produced impactful content for brand’s social media increasing sales and brand awareness, including photographing vintage Chevrolet, Lamborghini, Mercedes, BMW, Audi, and Bentley cars and contributing to SEO efforts.
Wrote and edited engaging blog posts for Buick & GMC, Cadillac, Mazda, Honda, KidzStuff, New Generation Hearing, and AB&A Advertising.
Organized and maintained the social media content calendar across multiple platforms and numerous clients, which included Brickell Motors: Buick & GMC, Brickell Luxury Motors, Nicklaus Children’s Hospital Foundation, New Generation Hearing, Miami Children’s Hospital, KidzStuff, AB&A advertising, and local event Chefs Up Front
Editorial Director, Contributing Writer Spoon University, 2016-2018
Managed a team of 30 members, organizing weekly meetings, developing weekly and monthly goals for the editorial team, overseeing writers and ultimately leading to a consistent ranking in the top 10% of all Spoon University chapters for successful content.
Selected as one of the top 5 chapters to plan, organize, and produce a joint event with GrubHub called “StudyHub” for over 500 attendees which required facilitating discussions over many months between GrubHub and the chapter regarding designing promotional materials to give away, ordering and receiving decorations, streamlining the event set-up procedures, selecting and securing a location, suggesting restaurants and food vendors to partner with, and successfully leading the entire team on the day of the event.
Guided new members by answering questions about membership, the publishing platform, team communication channels, photos, etc.
Curated research on food industry trends and content to develop writing prompts for writing team as well as social media design inspiration for the marketing team.
Managing Editor, Model Scout, Media Director, and Staff Writer
SWATCH Magazine, 2016
EDUCATION
Florida State University
Master of Arts in Integrated Marketing Communication. Certificate in Multicultural Marketing (2019 exp)
Bachelors of Science in Media and Communication Studies/Editing, Writing, and Media
Minor in Entrepreneurship
PROFESSIONAL SKILLS
Programs/Software
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Basecamp
Buffer
Canva
Geoscape
GFJK University Reporter
Hootsuite
IBM SPSS
Slack
Wix
Wordpress
Skills/Expertise
Event Production
Marketing Research
Project Management
Social Media
Team Leadership
Vendor Negotiations
Writing & Editing